For Immediate Release

April 3, 2026


ISMAY REFLECTS ON EXPECTATIONS AND TAMING A WILD HORSE IN THEIR NEW SINGLE, “AMERICAN FLAG” - LISTEN


OFFICIAL MUSIC VIDEO PREMIERES TODAY - WATCH


STUDIO ALBUM HALF TRUTH ARRIVES EVERYWHERE ON FRIDAY, JUNE 12 VIA FOSSIL RECORDS – PRE-ORDERS AVAILABLE


MARGO CILKER AND AVERY HELLMAN HAVE ANNOUNCED THE LAUNCHING OF FOSSIL RECORDS


UPCOMING LIVE SOLO AND FESTIVAL DATES - PURCHASE TICKETS

Photo Credit: Mark Halski  / Download Hi-Res Image

“ISMAY has an incredible future.”

–Orville Peck


“...ISMAY points to a folk music that can last hundreds more years. A tradition that is essential because it helps us understand us.”

–No Depression

Singer/songwriter Avery Hellman returns with a new single and music video, “American Flag”, the latest release from their alt-country project, ISMAY. The song is the first release from the upcoming album, Half Truth, which arrives on June 12 via Fossil Records. 


“After scrolling through wild mustang adoption sites, I stopped on a single image that made my heart leap. At that moment, I decided to try something I had long considered - adoption of a wild horse. However, as we worked together for over a year with trainers, I came to the conclusion that my dream of having her as a rodeo horse, carrying the American flag, would never come to fruition. She never softened to the close presence of humans. She now roams free in a trainer's “back 40” where she lives to this day. The song is about the expectations we put on other creatures and ourselves, and how we must reconcile those expectations with present reality,” says Hellman.


Half Truth came from a time when Hellman was tracing the roots of Lucinda Williams for a documentary film and podcast they created called Finding Lucinda. During that journey, they uncovered self-doubt about being an artist, but also discovered the craft of poetry, which motivated them to become a better songwriter. For the first time in their album creation process, many of the songs started as poems and then became songs. Subsequently, Hellman was invited to the National Cowboy Poetry Gathering in Elko, Nevada, where they presented a few early poems displaying the raw and unsmooth poetry process of what you will hear on the album. 


Half Truth is produced by Sam Cohen (Kevin Morby, Rhett Miller, Curtis Harding, Norah Jones, and Joseph Arthur), who Hellman felt was “someone who could make the music feel organic, imperfect, simple, and folky, while still reaching out of the box to places that were uncontrollable.” Cohen’s ability to produce specific sounds Hellman had in mind for the drums, bass, and vocals just proved that he was precisely what this album needed. 


Official Music Video - "American Flag"

OFFICIAL MUSIC VIDEO TO "AMERICAN FLAG"

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ISMAY

HALF TRUTH

Release Date: June 12, 2026

Download Hi-Res Album Artwork


PRE-ORDER Vinyl or CD

This spring, ISMAY hits the road with a mix of intimate solo performances and selected festival appearances. Each show offers a chance to experience the evocative storytelling and genre-blurring sound in unique settings, from community showcases to curated songwriter rounds. Catch ISMAY live at upcoming stops including Berkeley, Point Reyes Station, and Markleeville this season. Check back here for more tour date announcements and to purchase tickets.


UPCOMING TOUR DATES

April 25 - Kevin Carducci Record Release & Fossil Records Showcase - Berkeley, CA

May 16 - Finding Lucinda Film Screening and Songwriter Round - Point Reyes Station, CA

June 12 - Woollystar 2026 - Markleeville, CA


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ABOUT ISMAY:

ISMAY is an alternative folk music project driven by California-based singer/songwriter Avery Hellman. Their debut album Songs of Sonoma Mountain was released in 2020 and named one of the 10 best Albums in the Bay Area by KQED. In 2024, ISMAY released their sophomore LP Desert Pavement, garnering enthusiastic reviews from No Depression, The Associated Press and Americana Highways. They teamed up with prolific Folk/Americana multi-instrumentalist, songwriter, and producer Andrew Marlin of Watchhouse. This record was named one of WMOT’s 2024 Thirty Essential And Outstanding Americana Albums.

Growing up backstage at their grandfather’s Hardly Strictly Bluegrass Festival, Hellman was inspired early on by artists such as Emmylou Harris, Gillian Welch and Hazel Dickens. For a decade, Hellman worked on the family ranch in Petaluma while developing their songwriting craft and storytelling repertoire. 


ISMAY has appeared across the country and overseas at music festivals such as Hardly Strictly Bluegrass, The National Cowboy Poetry Gathering, and Americanafest UK. ISMAY has opened for acclaimed artists including Steve Earle, Watchhouse, Robert Earl Keen, John Doe, Chuck Prophet and Sunny War. In March of 2023, ISMAY was featured as one of a select group of artists from around the world participating in the Apple TV+ Show My Kind of Country, produced by Kacey Musgraves and Reese Witherspoon.

 

Currently, Hellman is based in the Sierra Nevada Mountains of California and is working on several projects, including a documentary film project tracing the roots of Lucinda Williams. ISMAY also curates a music festival called Woollystar and is continuing to work on a new record.


ABOUT FOSSIL RECORDS:

Fossil Records is a cooperative project of musicians, writers and artists from the American West. Brought together by Margo Cilker and Avery Hellman, our aim is to capture the expression drawn from seasons of work on ranches and in rural outposts. The folk culture that develops in the analog world and the Artist building a scene out of nothing are what inspire us. We’ve been cultivating our passion for underground folk music for over a decade, and we’ve dug down deep to find carefully penned words and music. We know that those who care about depth in songwriting are out there, and we’re here to foster a community that appreciates songs that stir the soul.


Whether you’re making folk-rock, cowboy poetry, or daisy-chaining analog synths at a saloon; it’s your Western story to tell. 


We are underground rock, we are Fossil Records.



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For press inquiries, please contact:

Big Hassle Media 

Jim Merlis & Nichole Good

jim@bighassle.com & nichole@bighassle.com