ITC has expanded into two new markets: transportation and horticulture
ITC Rebrands and Expands | National Restaurant Association Show | NeoCon 50
ITC is positioning for its next phase of growth by moving from one umbrella identity to three distinct industry brands. This separation will give each brand the ability to more closely identify with their customer base and provide tools and information tailored to each industry's needs.
Held May 18-21 in Chicago, the National Restaurant Association (NRA) Show provides an opportunity for food and beverage professionals to see the latest innovations in the industry. ITC's Scott Hart attended the show to see the latest designs in refrigerated case and display technology, and to visit with some of ITC's current customers.