IWSR Predicts Key Wine Trends That Will Drive Growth in 2021
While global wine consumption was significantly impacted by COVID-19 in 2020, it’s expected to see a big bounce back in 2021 and four key trends are likely to drive the market, according to analysis from IWSR.
- The shift to E-commerce will continue to benefit wine, which has a 40% value share of the online drinks market.
- Another trend expected to carry on from the pandemic is alternative packaging, including both larger formats and smaller packaging, such as cans.
- Wine has also been rediscovered as a staple for off-premise drinking occasions during the pandemic, opening itself to a broader range of occasions.
- Of course, with consumers becoming more health-conscious than ever, IWSR predicts organic and sustainable wines will be key drivers of the market for years to come.