Volume 221 | January 21, 2021
IWSR Predicts Key Wine Trends That Will Drive Growth in 2021

While global wine consumption was significantly impacted by COVID-19 in 2020, it’s expected to see a big bounce back in 2021 and four key trends are likely to drive the market, according to analysis from IWSR.

  • The shift to E-commerce will continue to benefit wine, which has a 40% value share of the online drinks market.

  • Another trend expected to carry on from the pandemic is alternative packaging, including both larger formats and smaller packaging, such as cans. 

  • Wine has also been rediscovered as a staple for off-premise drinking occasions during the pandemic, opening itself to a broader range of occasions.

  • Of course, with consumers becoming more health-conscious than ever, IWSR predicts organic and sustainable wines will be key drivers of the market for years to come. 

Further reading: IWSR

Source: Simple Flying

Source: Distilled Spirits Council of the United State

Source: The Spirits Business

Source: Beverage Dynamics

Source: Entrepreneur
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