Join IYT's Digital Pep Rally!

To show our brothers the Power of Us, we're launching a community-led Pep Rally on social media to encourage and cheer on members as they return to school!

How to Participate:

Send words of encouragement to IYT Brothers on Facebook and Instagram.

Visit our campaign landing page

Follow this simple guide to join our Digital Pep Rally!

Record a 10-30 second selfie video on your phone wishing our young men a safe and healthy return to school. Post the video on Instagram or Facebook, tagging IYT, and using the hashtags, #IYTBackinSchool.


  • Record Your Video: Introduce yourself as a parent, your professional role, or as an IYT supporter. Have your message of encouragement to our IYT members be short, sweet and inspiring, letting them know that you're standing with them as they bring their educational aspirations into a new school year.

  • Video tip: Find a brightly lit room or try using natural light, but try not to have the sun in the background. 

  • Posting: Once you’ve recorded your message, post it to Facebook and/or Instagram, tag us @IYT2013, and include the two hashtags below. Adjust and personalize your words of encouragement to your liking.


(copy and paste this into your post!)


Caption suggestion: IYT Brothers, together we recover! As you return to school, know that all of us in (enter your city) have your back! 


Download the logo above to use as a stamp on Instagram! See screenshots below for instructions. 

Share this toolkit with your friends and family and encourage them to take part in showing up for our young men! 

Want to see an example? check out Michael Caspers's Pep Rally video from last year:

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