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Press Release
May 18, 2017
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For Immediate Release
Contact:
Brittany Racca
(337) 365-1540
(888) 942-3742
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BATON ROUGE, La. -- The Louisiana Office of Tourism chose to feature Iberia Parish as its first Destination Louisiana this May. Iberia is home to a multitude of attractions, including Tabasco and Jungle Gardens on Avery Island, Jefferson Island Rip Van Winkle Gardens, Shadows-on-the-Teche, Conrad Rice Mill/Konriko Company Store, Bayou Teche Museum and Jeanerette Museum.
Lt. Gov. Billy Nungesser unveiled this month the Destination Louisiana tourism initiative designed to promote in-state travel by Louisianians. Each month, one destination in the state is chosen to receive multi-platform coverage. The destination will rotate between north, southwest and southeast regions of the state.
"In Louisiana, we have a lot of great places to see and things to do. With this initiative, we are encouraging people to use their passion for this state as the catalyst to staycation here," said Lt. Governor Billy Nungesser. "Too often, we may take for granted where we live. Our Destination Louisiana initiative is an opportunity to showcase all the great reasons to get out and enjoy our state's cities, State Parks, renowned lakes and campgrounds, and historic places."
In collaboration with LOT, travel professionals in each featured destination of the month will chose the creative campaign to hit statewide markets. Each month, the destination will be featured on digital billboards in New Orleans, Baton Rouge, Shreveport, Monroe, Lafayette and Lake Charles.
Additionally, each destination will benefit from 1,000 radio commercials with Lt. Governor Nungesser encouraging Louisianians to visit the Destination of the Month, along with full-page, print advertisements.
LOT will promote the Destination Louisiana highlighted area in a monthly e-newsletter, on LouisianaTravel.com and across all social media platforms.
The first six participants of Destination Louisiana include:
* May: Iberia Parish
* June: Lincoln Parish
* July: Jefferson Parish
* August: Cajun Coast (St. Mary Parish)
* September: Washington Parish
* October: Sabine Parish
For more information, visit LouisianaTravel.com
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The Iberia Parish Convention & Visitors Bureau is the official parish marketing agency promoting New Iberia, Avery Island, Jefferson Island, Jeanerette, Loreauville and Delcambre as a destination. Marketing programs target leisure travelers, business travelers, media, entertainment industry, and the travel trade including group tour planners, meeting planners, sports planners and special event planners. The bureau operates a parish welcome center in New Iberia.
For more information on parish events and tourism assets, call the bureau at 337-365-1540 or visit
IberiaTravel.com
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Iberia Parish Convention & Visitors Bureau
2513 Hwy 14 | New Iberia, LA | 70560
(337) 365-1540 | (888) 942-3742
www.IberiaTravel.com
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