First meeting with a client? Be clear.

In my experience, the most successful design and marketing is done on the edge. By that I mean, there should be a healthy tension between your opinions and those of your designer.

Rather than making a product or service look or sound good, you want a designer who questions, pushes, and challenges (in a professional sense). If they agree with everything you say, you've hired someone more interested in the pay than the product.

Design is opinion.

Chuck Green

PS: In case you missed my most recent Briefings, I've was off the air for a few months transforming Ideabook.com. Take a look here...

Here's Ideabook.com Briefing 227...

Designer Dan Cassaro is a self-described young jerk... 
BBDO employs some gutsy, perhaps crazy advertising and it pays off...


A personal note about the passing of Mohammad Ali...

 
Pilllpat offers unusual French ephemera and old-school typography...


Ben Noe offers a real world example of how to design an embroidered patch...


Chuck Green's curated list of Photography resources...


Thoughts on the new design? Share them here...