Are you into color theory?

Here's what Leatrice Eiseman, Executive Director of the Pantone Color Institute said (in part) about Pantone's Top 10 Colors for Spring 2017:

"One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional. Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling."

"PANTONE 17-4123 Niagara: Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation."

Question: Do you buy the idea of assigning emotions to color? Personally, I don't. Not that it isn't an interesting exercise, I just wonder if others see some concrete value in it. Thoughts?

Chuck Green

PS: In case you missed my most recent Briefings, I've was off the air for a few months transforming Ideabook.com. Take a look here...

Here's Ideabook.com Briefing 228...

Fender lets its design speak for itself...


Insert: Intentionally misleading, provocative headline...


Creatives: How are you doing? What is the most challenging part of your job?


There's something to be learned by studying non-English ephemera...


Bob Staake and the fountain of youth. Or how to reinvent yourself with Photoshop...


Chuck Green's curated list of Print Design resources...