Are you into color theory?
Here's what Leatrice Eiseman, Executive Director of the Pantone Color Institute said (in part) about
Pantone's Top 10 Colors for Spring 2017
"One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional. Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling."
"PANTONE 17-4123 Niagara: Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation."
Question: Do you buy the idea of assigning emotions to color? Personally, I don't. Not that it isn't an interesting exercise, I just wonder if others see some concrete value in it. Thoughts?