Volume 312

March 18, 2026

Last week’s Volume affirmed The Power of Observation’s clear advantages. As Q1 concludes, what are your observations and expected influencers for 2026 growth in:

  • The Hearing Care Industry
    (Macro ➡ External Locus of Control) 
     
  • Your Practice Growth 
    (Micro ➡ Internal Locus of Control)

To the point, will your Practice Growth targets exceed Industry trends?


Obtaining the above trend results requires Practice Growth Plans, which leverage competitive advantages. This is another purposeful reason why Implementation Science imperatives motivate us to Partner with you in aiming higher.

Last week’s Observable Highlights bear repeating:


“Billions of dollars are invested each year in scientific research, yet too often the benefits stop at journal publications rather than reaching patients, communities or policymakers.”


“This ‘know-do’ gap is among the most pressing and underaddressed challenges in health research today.”


“Implementation science emerged to confront that challenge by studying how evidence-based programs and policies are adopted, adapted and sustained — or discontinued.”


“It’s important to track earlier use indicators — such as whether evidence is being noticed, discussed or taken up by practitioners, organizations or decision-makers.”


“Generating new knowledge alone no longer meets the moment. Implementation science must put impact at the center of how research is designed, evaluated and rewarded. The result could be faster translation of evidence into action, more equitable health outcomes and greater public value from scientific investment.”

While patient-centric rationale applies to ALL medical specialties, Hearing Care is uniquely positioned for 3 primary reasons:


  1. The general public and fellow healthcare professionals lack necessary awareness of many hearing loss comorbidities. e.g., Dementia and the Risk of Falls.
    
  2. There’s a vast array of reputable science on these body systems, brain-related, causal and associated conditions. 
    
  3. Patients who hear and understand to their full potential can better communicate with all their healthcare providers.


Be compelled to shrink learning gaps between abundance of pertinent hearing loss comorbidity knowledge to share and remarkable absence of community awareness.


Our aptly designed Implementation Science mission is described as:

Demonstrable leadership on improving how…scientific research reaches patients and communities. By adopting evidence-based programs, the " know-do " gap can be narrowed so that earlier use indicators indicate educational evidence is being taken up and communicated by practitioners, empowering more patients and families to make well-informed decisions.

Strategic alignment with Physician Referrals’ growth goals deserves a refresher on Volume 9 (300+ weeks ago), which encouraged us to…

Take Science Seriously

“Via these strategic catalysts:


S ocial Currency exchanged for patient and professional benefit

C ommunication Wellness which enhances human connection and quality of life

I nformation that is relevant, research-based and easily understood

E ducational Focus that delivers value beyond the hearing device

N urturing Approach to empowering patients and stimulating referrals

C ompetitive Advantages that trigger practice growth by design

E xcellence in Practice Culture which builds success on success”

By generatively doing so, We Promise interdisciplinary collaboration with these types of medical professionals and many others.

To AI (Amplify Impact), be keen on Educational Relevance and select the information on comorbidity topics most applicable for each recipient. Concentrate on what types of healthcare providers see and treat patients with respective conditions. 


For example, sharing Dual Sensory Loss information with locally owned Optometry practices makes sense. This intentional approach will be well received and, once seen through this intuitive prism, leading Practices advance curated knowledge where it matters most.

We recognize 3 CORE audiences for Targeted Medical Networking. Specifically, other medical professionals who:

A. Currently refer patients to your Practice.

B. Mutually treat patients you take care of, whether primary care or specialists.

C. Specialists who, per the targeting matrix above, treat patients with hearing loss comorbidities.

In our experience, most Practices focus exclusively on A (those currently referring). While logical at 1st glance, this is just the beginning. Why? Because in virtually every Practice setting, B and C groups are much larger.


One fictitious Practice’s illustrative example is Hometown Hearing Care’s profile:

A. # currently referring = 10

B. # mutually treating patients = 25

C. # of comorbidity related specialists = 50

Next week’s volume will preview how HDI’s new AI models will deliver valuable Business Intelligence. Count on us to provide the prospective Medical Networking Intel needed and Implementation support deserved.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.

PGI #291 2025-10-22 | Golden Years, Taking Care of Ears

PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.

PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well

PGI #288 2025-10-01 | Educate Well Monthly, In Practice

PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps

PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly

PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.

PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.

PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams

PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.

PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).

PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession

PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.

PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.

PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity

PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful

PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?

PGI #274 2025-06-25 | Resident-Centric, Advocacy+

PGI #273 2025-06-18 | Social Studies. Dynamic Duo.

PGI #272 2025-06-11 | C is For Community, Master the Obvious

PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.

PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork

PGI #269 2025-05-21 | Better Hearing, Better Living.

PGI #268 2025-05-14 | Super Seniors, Special Opportunities

PGI #267 2025-05-07 | Supportive Leadership Gets Organized

PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice

PGI #265 2025-04-23 | To Compete Well, Take Advantage

PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages

PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.

PGI #262 2025-04-02 | Point of Consult Destiny, In Sight.

View our entire collection.

©HIGH DEFINITION IMPRESSIONS (HDI) 2004-2026

INTELLECTUAL PROPERTY WARNING: Intellectual property contained in this email including HealthScapes® is the exclusive property of High Definition Impressions (HDI) and intended solely for viewing purposes.This intellectual property cannot be reproduced in any way without the expressed written consent of HDI. Any disclosure, copying, use, or distribution of the information or designs included on this website is strictly prohibited.