Get In Touch! with The Power of Promotional Products to Break Through Advertising Clutter
- 9-10 am
- Delicious Breakfast
- No cost for registered show attendees
Join the conversation with Dana Geiger from Promotional Products Association International (PPAI) about the effectiveness of promotional products as an advertising medium before the PPAMS Road Show. PPAI is committed to raising awareness about the power of promo and encourages marketers to Get InTouch! with their consumers by including promotional products in marketing campaigns and strategies.
Resonating with today's consumers, marketers and media buyers demand engagement on a variety of levels via multiple channels. While new strategies and tactics continue to emerge, promotional products continue to withstand the test of time as the preferred media to break through the clutter.
Promotional marketing serves an integral role in the overall marketing communications plan as both a cost effective and results-based way to create a tangible and lasting impression in the hearts, minds and hands of recipients - which, ultimately, boosts awareness, brand loyalty, sales and profits.
This session reveal research, trends and case studies that not only demonstrate how advertisers and marketers can look to promotional products to deliver the highest rate of reach, recall and return on investment in the advertising industry, but it will also highlight the vital role promotional consultants play in the commitment to grow and protect their customers’ brands.
About The Facilitator:
Dana Geiger is the Regional Relations Manager for PPAI. She joined the PPAI Team in March of this year and has over 14 years experience in the nonprofit arena serving as an industry regional association Executive Director since 2010. Geiger’s experience in sales and marketing prior to entering the promotional products industry offers a unique understanding of how the power of promo intersects with traditional advertising and how the trends have and continue to evolve.
