Newport, KY, 6/23/2026

Dear WieFit Family,

I have always believed in being 100% transparent with you. You’ve trusted me with your health, goals, and nutrition, and because of that loyalty, you deserve to know exactly where we stand.

Recently, WieFit was hit with a massive, unannounced storm from our long-term manufacturer, SDC Nutrition. In April, they hired a new CEO. When I went to place our regular inventory order in early May, I was blindsided by a set of sudden, drastic policy changes implemented with zero warning.

They hit us with a 32% price increase per unit and an astounding 300% increase in our Minimum Order Quantity (MOQ) per flavor.

To put that into perspective, our 3 flavors of Top Shelf Protein and 2 flavors of P&P were all scheduled for a standard rolling reorder between May and August. Under these new corporate rules, restocking those 5 products would require an upfront capital investment of just short of $500,000. If we tried to scale to their new bulk demands across a full production cycle, it not only would quickly approach a financial burden, but more importantly, due to the 32% price increase, it would force WieFit to raise retail prices to a point that simply wouldn't make sense for you, our customers, to pay. And finally, it would most likely leave us with product that we could not sell due to expiraton dates. We want to ONLY offer the freshest of products.

It is obvious to me that this was a deliberate corporate tactic to flush out smaller, dedicated businesses. I strongly believe that changing the rules overnight like this, with zero transition window for a long-term partner, is deeply unethical.

The Sunshine After the Storm

But as I always say, there is sunshine that will come from this storm.

If you know me, you know I have a very specific habit to calm my brain: every spare minute I get, I read clinical nutrition studies. I log everything. With every new study comes fresh evidence of specific nutrients, amino profiles, and protein types that uncover benefits we didn't fully understand years ago.

I have actually been quietly working on an advanced, next-generation formula for over a year now. The original plan was to slowly roll this out while keeping Top Shelf and P&P fully in stock. While I wasn't prepared for SDC’s sudden move, this "storm" is forcing our timeline forward and allowing me to build a significantly better, higher-quality product than we've ever had before.

Our Immediate Solution: You Are in Great Hands

So, what do we do right now while we rebuild?

From the day WieFit started, we have proudly aligned with and sold Beverly International products. Why? Because they are excellent. They represent elite quality, rigorous testing, and incredible taste.

To keep your nutrition perfectly on track during this transition, we are fully stocking up on Beverly's premium line to act as our direct substitutes:

• Beverly UMP (Ultimate Muscle Protein): This will be replacing Top Shelf for the time being.

• Beverly Mass Maker: This will be stepping in to substitute for P&P.

As always, I deeply appreciate your loyalty and support. Because we view this as a partnership in your health, we are keeping our nutrition consultation follow-ups at our exceptionally low $20 rate. We do this with the mutual understanding that you will continue to get your Beverly and WieFit supplements directly through us.

What to Expect Next

I ask for just a little bit of your patience as we execute this transition. I am currently in the pricing phase with new independent labs where I have submitted our proprietary recipes.

From there, we move to the testing phase. We might try 10 different chocolate variations each from mulitple laboratories before we find the exact flavor profile that meets my standards. And that is for only 1 flavor! Because the recipe is getting an upgrade, our artwork and labels have to change, which takes time. And then the labels must go to the printer. This might be a 3-4 month process before we even place an order! Once the final green light is given, and the order is placed, most labs require a 10 to 16-week production window to process, manufacture, and ship our final product. Just know that I am working around the clock to bring you the best product on this planet. And that, I promise.

It is a process, but the wait will be entirely worth it. In the meantime, you are in spectacular hands with Beverly International available right now at our Studio.

Thank you for standing with us. To say I appreciate your support across all areas of our business—from WieFit Nutrition Coaching and Personal Training to youth Sports Performance, S4 Training, and our assisted WieFit Stretch sessions—is an understatement. You are the heartbeat of everything we do. I am incredibly excited to unveil our advanced new supplement products, along with another highly requested wellness segment that WieFit will be adding in the near future!

Thank you for being a part of this journey.

Sincerely,

Brian

Brian Wiefering

Founder, WieFit