2025 Recruitment Transformation Challenge: Unlocking Candidate Motivation: The Psychology of Effective Recruitment

Transform your recruitment strategies for 2025 in just three lunchtime webinars.

HCANYS and PHA are excited to bring you the “Recruitment Transformation Challenge” this winter.  

Leigh Davis, “The Mad Scientist of Recruitment” will offer some of his magnetic recruitment strategies uncovered through decades of experimentation and practice as a home care provider.  

Learn the secrets to:

✔️ Engage top talent with strategic approaches

✔️ Improve applicant response rates

✔️ Understand what truly motivates candidates to respond

If you complete the three webinar challenge, you get a free bonus session in February!

Virtual Series Sessions:

Are you ready to revolutionize your recruitment process and secure top-tier talent for your team? This engaging four-part webinar series is designed to transform the way you attract, engage, and onboard candidates. Led by our industry expert, these sessions will provide actionable strategies to enhance your hiring success.

Session 1: Unlocking Candidate Motivation – The Psychology of Effective Recruitment

January 15th | 11 AM – Noon

Discover the psychological principles behind successful recruitment. Learn what motivates applicants, how timing impacts engagement, and the crucial difference between response variables and drivers.

Session 2: Magnetic Job Ads – Writing to Attract and Engage

January 22nd | 11 AM – Noon

Master the art of crafting job postings that captivate the right candidates while deterring the wrong ones. Explore cost-effective strategies to maximize your job ad performance.

Session 3: Seamless Onboarding – Bridging the Gap from Candidate to Employee

January 29th | 11 AM – Noon

Reduce ghosting, increase applicant conversion, and position your organization as the employer of choice. Discover how to set new hires on the path to success from day one.

Session 4: Recruiter Roundtables (Bonus Session)

February 26th | 11 AM – Noon

Connect with peers, share challenges, and exchange solutions in this interactive session tailored to recruitment professionals.

Whether you’re a seasoned recruiter or new to the field, this series offers fresh perspectives and proven tactics to elevate your recruitment game. Don’t miss this opportunity to gain practical tools and insights that will make a lasting impact.

Registration Rates: 

$199 - Member Rate for full series 

$299 - Non-Member Rate for full series 

Known as the world’s leading expert on attracting and retaining top talent, Leigh Davis brings over two decades of expertise and unparalleled recruitment and retention success.

Leigh and his wife started their own home care company in 1996 after seeing a poor experience for his parents. That family ordeal solidified his resolve NOT to just start a “home care company” but to create systems and processes that would allow him to (reliably and predictably) attract and retain great care staff.

Davis “The Mad Scientist of Recruitment” has tested, developed and created numerous industry-crushing tactics and solutions in his “Lab.” He researches, tests and continues to develop a wide range of proprietary Magnetic Strategies, including his 57 Point Hiring System, B.E.A.P. and R.I.S.E. programs, the 2P Principle and Champions Club.