Dear Loyal Readers,
As our New Year starts, For the Better, I find it refreshing to reflect on timeless guiding principles. For those of you who know me best, that may be of little surprise and again, I genuinely appreciate each opportunity to be of service. As years go by, I grow fonder of analogies as shortcuts to describe concepts or specific ideas. I am often enthused to discover consistent patterns of sharing effective explanations worthy of a broader lens.
For example, most are familiar with the phrase, “that’s like looking for a needle in a haystack” referring to something of value that is remarkably hard to find.
From our experience with practices nationwide, we observe a vast majority seeking needles in a haystack with grassroots educational marketing programs which will empower them to Outsmart, not Outspend competition. Particularly with self-funded marketing needs expanding and financial rebound necessity, this competitive goal is imperative.
