Edition #1

In Focus

February 12, 2025

Clients are using my construction photos in many creative ways, but most importantly they are using them to attract clients and help win projects. Here are some examples of the ways they are used:

• Magazine covers and articles
• To create detailed proposals with bid walkthrough photos
• Project photos for proposals
• Photos for a proposal cover page (these don’t have to be project photos)
• Company Calendars

• To show what your firm does better than your competition
• To show the project team on site
• Before, during, and after comparisons
• Social media posts
• Office wall mural

• Showcasing the overall project to highlight the beauty and scale of the construction process 
• Documenting creative solutions to complex challenges and building a library of successful examples for future proposals 
• Featuring exceptional craftsmanship, particularly work that will be concealed upon project completion 
• Highlighting impressive, interesting, or innovative techniques that demonstrate superior skill 
• Capturing often-overlooked details that are crucial to the integrity of the project
• Focusing on unique shapes and forms, particularly challenging curves or structures that showcase design and construction innovation 
• Documenting difficult challenges met with creative solutions, adding valuable material for future proposals

• Questionable safety violations
• Unattractive areas
• Identifiable people if they have not agreed to a photo

• Showcase pride in the craftsmanship and skill of the team, and that leadership is proud of the craftsmanship that is performed
• Highlight a clean, organized site as a reflection of strong leadership and discipline 
• Illustrate the seamless collaboration between different trades
• Capture the quality and precision of system installations 
• Emphasize the commitment to safety across the team
• Display these images in your office or project site to celebrate your team’s achievements

I’ve spoken with numerous project executives about the value of professional in-construction photos, and nearly all of them have expressed how much they wish they had more of these images in their toolbox. While beautiful photos of completed projects are essential for getting your foot in the door, they’re something everyone has. Incorporating high-quality, in-progress construction photos can set you apart and showcase your process, craftsmanship, and problem-solving abilities in a way that takes your portfolio to the next level.

For example, the image of 400 Summer St above shows the highway tunnel going under the structure. The tunnel could not support the full weight of the structure so it was constructed to be lifted on one side at the 6th floor after the steel was erected. Then diagonals were installed to carry a significant portion of the weight of the building and remove the load from the tunnel.

See the image of the diagonal below.

You’ve put in the effort, attention to detail, and skill to create outstanding results—why not showcase it with photos that match the quality of your work? High-quality images can make a huge difference when it comes to getting noticed by major publications, clients, or industry leaders.

Are you capturing the images that truly represent your work at its best? Quality in-construction photos can be the deciding factor in landing your project on the cover of a magazine or in a high-profile portfolio.

If you’re ready to take your project’s visibility to the next level, feel free to reach out. I’d be happy to show you how professional photography can highlight your construction accomplishments.

With a lifelong background in construction—including building safety programs, extensive safety training, and serving as a Facilities Director—I’ve developed a trained eye for quality work. Now, as a Certified Professional Photographer, I combine my construction experience with photography skills to capture striking, publication-worthy images at every stage of the construction process.