About Us
The SBTDC at UNC Wilmington is affiliated with the UNCW Cameron School of Business and is located next to the UNCW Center for Innovation and Entrepreneurship. Our experienced business advisory team offers confidential, in-depth business counseling to small- to mid-sized company business owners and management staff and to entrepreneurs preparing to launch their next venture. 
Heather McWhorter
Regional Director
910.962.4248 or 

Robin Bennett
Business Counselor
910.962.3744 or 

Diane Lantz
Business Counselor
910.962.2869 or 

Gloria Monroe
Business Counselor
910.962.7307 or 

Jamie Stalfort
Business Launch Specialist
910.962.0537 or 

Paige O'Neill
International Business Development Specialist
910.962.0592 or 

James Chestnut
Procurement Specialist
910.962.2869 or 

Cheryl Young
Business Resiliency and Recovery Counselor
910.962.3744 or 

Cynthia DeVita-Cochrane
Business Resiliency and Recovery Counselor
910.962.3744 or 

The University of North Carolina Wilmington (UNCW) SBTDC provided one-on-one assistance to more than 600 small businesses and entrepreneurs in Brunswick, Columbus, Duplin, New Hanover, Onslow, and Pender Counties in 2020, resulting in more than $31 million in capital flowing into small businesses, 1700 jobs created and retained, and 63 new businesses created in our community. While we serve all for-profit small businesses, we are proud that 26% of our clients self-identified as minorities, and 22 of the new businesses created are minority-owned.

Because our Center helps all types of for-profit business, we know first-hand that every business has been affected differently by COVID-19. When counseling, we challenge business owners to determine if they are "surviving, sustaining, or scaling". Depending on the stage of the business, different strategies apply.

Your business is surviving
Three options to consider:
  • Pivot your business to generate survival income.
  • Reinvent your business model.
  • Plan your exit strategy.
Your business is sustaining
Three strategies to utilize:
  • Reduce your business to the essentials.
  • Communicate and negotiate with key stakeholders.
  • Evolve your business by identifying new revenue generating opportunities.
Your business is scaling
Three tactics to focus on:
  • Develop a series of systems and processes and delegate tasks to staff.
  • Build out your dream team.
  • Determine the "sweet spot" of revenue generation for your business.
Regardless whether a business is surviving, sustaining, or scaling, the SBTDC can help. Our team of experienced professionals is passionate about helping individuals and businesses succeed. If you need business assistance, we are here for you.

Heather McWhorter
UNCW SBTDC Regional Center Director
Thanks for the SBTDC shout out in the November 2020 article of Wrightsville Beach Magazine from Carol and Jaime Hunter of Saltwash! We enjoy supporting entrepreneurs and the small businesses that they create. Saltwash® powder is a product that creates a weather worn, layered sun, and salt air soaked look. "We are fortunate that here in Wilmington the SBTDC group is a huge help," Carol says.

Dr. Cynthia DeVita-Cochrane is an experienced mediator, business coach, entrepreneur, and industrial-organizational psychologist with over 20 years of organizational development/organizational behavior consulting experience in high impact settings from healthcare to nuclear power plants. She joined SBTDC in October as a Business Resiliency Counselor.

Dr. DeVita-Cochrane earned her undergraduate degree at Pepperdine University, and completed mediation training through a joint program with CCS of Los Angeles and Pepperdine Law School. She earned her masters and Ph.D. in Industrial/Organizational Psychology at Walden University. After several years as the founding director of a start-up mediation center, she began a consulting and training firm to help other not-for-profit and for-profit start-ups. Over her career, she has provided management consulting, leadership coaching, and training across the U.S. and internationally.
Launch and Learn: Developing a Minimum Viable Product (MVP)
March 9  noon-1:00 p.m.  Online
Guest Speaker: Tim McLaughlin, Partner at Cofounders Capital
Register here

Contracting 101: Selling Your Products and Services to the Government
March 10  10:00-11:00 a.m.  Online
Speaker: James Chestnut, Procurement Technical Assistance Center (PTAC)
  • The basics you need to know about government contracting
  • How to market your business to the government
  • Improving your business' chance of success
Register here

Know your Numbers
April 20  8:30-10:00 a.m.  Online
Speakers: General Business Counselor Diane Lantz and Business Resiliency Counselor Dr. Cynthia DeVita-Cochrane
This interactive online workshop will help you to understand the three financial indicators that drive small business success. After the workshop, participants will have an opportunity to request a ProfitCents analysis for their small business.
Register here

Launch and Learn: Legal Issues to Consider When Starting a Business
May 11  noon-1:00 p.m.  Online
Guest Speaker: Walter Daniels, Esq., Principal, Daniels & Daniels, P.A.
Register here

There are even more programs hosted by members of The Business Coalition. Access the consolidated calendar of Coalition events in the region here. The Coalition is a group of organizations in southeast NC with a goal of helping small business owners and entrepreneurs. Coalition members include AARP, Brian Hamilton Foundation, Brunswick Community College Small Business Center (SBC), Cape Fear Community College SBC, Center for Innovation and Entrepreneurship (CIE), Genesis Block, Network for Entrepreneurs in Wilmington (NEW), North Carolina Military Business Center, SBTDC, SCORE, and tekMountain. Coalition supporters include Carolina Small Business Development Fund, NCI Fund, and Wilmington Chamber of Commerce.
If you are in Onslow County, also check out the upcoming workshops and events at the Coastal Carolina Community College SBC, Columbus County should check out the Southeast Community College SBC programs, and Duplin County should visit James Sprunt Community College SBC. Please email us at uncw@sbtdc.org if you need assistance from or information about any of these organizations.
The previous edition of the UNCW SBTDC newsletter listed an incorrect contributor for "Strategically Expanding Sales with an Export Plan." Paige O'Neill, International Business Development Specialist, contributed this article. To read the article, please visit here.

803 S. College Rd, Suite A
Wilmington, NC 28403-5977