Sponsorship News, Insight & Intelligence

2021 Think!Sponsorship Conference The 2021 Think!Sponsorship Conference will be titled ‘Connections’ and will take place as a virtual event across the week of the 17th – 21st May 2021. ‘Connections’ will feature 10 different content sessions across the week and will explore the dynamic role sponsorship plays in creating long-lasting connections between sponsors and audiences across a broad spectrum of platforms, environments and initiatives. Our content and programme will be announced shortly. Find Out More

Done Deals: What's Hot?

TikTok has taken over the British Fashion Council’s NewGen Sponsorship. The short-form video platform will support one of the BFC’s longest-standing programs to support young talent, and picks up a sponsorship mantle once carried by Topshop. Elsewhere in talent the BRIT School has partnered with the Royal Bank of Canada to support projects and events, with emphasis on helping new talent navigate the restrictions imposed by the coronavirus pandemic. Chelsea Women FC have announced N+1 Singer as their first ever shorts partner. The Rugby Football Union (RFU) has extended its long-term partnership with Unilever’s leading male skincare brand Dove Men+Care for another four years. Also in rugby the RFL have announced that Betfred will sponsor the Challenge Cup this year in a one year deal. Online car retailer Cazoo has agreed a new partnership with the World Snooker Tour (WST) which will see it sponsor three of the sport’s major tournaments. We report deals as they break via our @ThinkSpons Twitter feed. Our Find!Sponsorship Deal Database includes information on more than 25,000 sponsorship deals globally. Click Here for more information

We've got three live webinars coming up over the next week, kicking off with Building an Effective Pipeline this Friday (12th), Developing a Sponsorship Strategy (16th) and Creating Impactful Proposals (18th). Are you looking for a skills refresh? Join us Live or On Demand for these sessions which deliver practical and implementable tips and tools! Prices start from £49.00 +VAT. Find Out More

People and Agency News rEvolution, the integrated sports marketing agency, has been appointed by the Racing League – the ground‐breaking new team‐based horseracing initiative – as its PR and communications agency. Lou Allen has taken up a new role as Partnerships Account Director at Formula E. She moves from the RSC.  Independent sports marketing agency Redtorch has announced that Tom Kirkland has joined its growing team of creatives. Cake and sister agency Conran Design Group have been appointed by Sport England to support with the roll out of its new 10 year strategy ‘Uniting the Movement’. Chris Hull Communications has been appointed by Nationwide to help develop and activate their sponsorship strategy and partnership with The Football Association and the Respect Campaign. Snack Media, leading digital fan engagement experts, has rebranded to reaffirm the business's core values of trust and integrity. The rebrand’s core message is “Honour the Fan''. Separately Snack Media welcomes Josh Robinson as Non-Executive Creative Director. News & Intelligence Valentine's Activation for Chevrolet On Valentine’s Day, Chevrolet will unveil its latest 2022 Bolt electric vehicles in a marketing campaign partnership with Walt Disney World. The announcement will include the unveiling of the 2022 Bolt hatchback and EUV. Read More Sotheby's brought to you by Bulgari Product placement at auction has arrived, with limitless potential. Read More Sponsorship industry confidence takes a winter hit, ESA Sponsorship Sentiment Tracker finds According to the seventh edition of ESA’s regular survey, confidence has dropped across all parts of the industry to an average of 6.3 out of 10. This represents a fall of 0.4 points from wave six of the Sentiment Tracker. Read More In the no-spectators era, digital platforms are turning the sports sponsorship model on its head. Read More Job Alert: Head of Marketing & Development, Dance Base Scotland's National Centre for Dance, is recruiting for the post of Head of Marketing & Development. Reporting to the CEO, you’ll ensure Dance Base and the Scottish dance artists we support reach audiences and customers effectively alongside raising income for Dance Base’s work from government, organisations and individuals. Read More

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