TikTok has taken over the British Fashion Council’s NewGen Sponsorship. The short-form video platform will support one of the BFC’s longest-standing programs to support young talent, and picks up a sponsorship mantle once carried by Topshop. Elsewhere in talent the BRIT School has partnered with the Royal Bank of Canada to support projects and events, with emphasis on helping new talent navigate the restrictions imposed by the coronavirus pandemic.

Chelsea Women FC have announced N+1 Singer as their first ever shorts partner. The Rugby Football Union (RFU) has extended its long-term partnership with Unilever’s leading male skincare brand Dove Men+Care for another four years. Also in rugby the RFL have announced that Betfred will sponsor the Challenge Cup this year in a one year deal. Online car retailer Cazoo has agreed a new partnership with the World Snooker Tour (WST) which will see it sponsor three of the sport’s major tournaments.

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