Sponsorship News, Insight & Intelligence

Women in Sponsorship Networking Event - Tickets Selling Fast!

Join us as we talk sponsorship, ethics, greenwashing and reputation management at our next Women in Sponsorship gathering. Running from 4pm - 7pm on the 22nd January 2024 we'll mix structured and informal networking alongside a topical panel discussion. Find Out More Book Tickets

Done Deals: What's Hot?

WhatsApp has entered into its first sports sponsorship agreement with the Mercedes Formula One team. Find Out More

Babylonstoren’s contract with the Royal Horticultural Society (RHS) has been extended for another three years. The South African wine producer’s rosé will continue to be the official rosé of the RHS Chelsea Flower Show until 2026.

Adobe becomes title sponsor and tech supplier of Women’s FA Cup in three-year deal.

LNER announce partnership with Warner Bros, Discovery on the feel-good film of the year, WONKA. Find Out More

Elsewhere in seasonal sponsorship, Hotel Chocolat is official partner to Kingdom of Winter ahead of the inaugural event in ExCel London.

Uber agrees six month sponsorship for Diary of A CEO podcast. The campaign will be multi-format with Uber sponsoring Bartlett’s TikTok channel.

People & Agency News

Stephanie Hensen takes up the post of Director of Development at the Royal Shakespeare Company (starts Feb 24)

Congratulations to Andy Westlake who has received his ESA Fellowship from ESA Vice-Chair Nigel Geach earlier this month. Find Out More

Cassie Emanuel has been promoted to Associate Head of Corporate Partnerships at the Natural History Museum. Helen Chomczuk has been promoted to Director of Development at the Edinburgh International Book Festival.

Consumers brands group THG has appointed Right Formula to activate its sponsorship of the Williams Racing F1 team.

Reg&Co have been appointed to secure new sponsors for the Climate Creatives Challenge.

Insight & Opportunities

UKSA2024 Sponsorship Awards 2024 - The deadline for Early Bird Entries is fast approaching. Find out More

Non-alcoholic beverage brands generate $83.09 million in sports sponsorship revenue in APAC for 2023, reveals GlobalData. Find Out More

Job Alert: Partnerships Manager, National Park City: NPC seek a highly motivated Partnership Manager to join their growing team as they seek to make London greener, healthier and wilder. Find Out More

Sponsorship ‘unmanaged and unmeasured’, WFA warns Find Out More

Nominations are open for London Sport Awards the Business Contribution Award, in association with the City of London Corporation. Find Out More

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