Sponsorship News, Insight & Intelligence

Upcoming Events

MKTG - Frontier22 Survey Extended to Support Sponsorship:Reworked Conference

Earlier this year we asked In the Loop readers to support MKTG Sports + Entertainment's 2022 Frontier Survey and a HUGE thanks to all of you who did!) One key finding from the survey was that purpose-based partnerships are now an essential pillar of the sector. We've teamed up with MKTG to ask just a few more questions to dig deeper and delve further to understand the opportunities in this purpose space. The responses will be shared and discussed at our own Sponsorship:Reworked Conference on the 1st November 2022 at the British Library. The additional questions will take no more than 2 minutes of your time to answer and we'd be really grateful if you could share your thoughts by clicking here!

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Done Deals: What's Hot?

Cinch has partnered with Latitude Festival to provide festival goers with electric vehicle (EV) charging points for the first time this year. The cinch Park & Charge initiative is the largest EV parking at a UK festival to date.

Cooperative banks Banques Populaires and Caisses d'Epargne have been named as official sponsors of the Paris 2024 Olympic and Paralympic Torch Relays.

Gtech, the home and garden equipment brand, has become the stadium sponsor of Premier League team Brentford FC

Motorway has partnered with BT Sport to co-sponsor its coverage of the Premier League and the UEFA Europa League.

Edinburgh International Festival have renewed their partnership with abrdn to offer audiences across the world the opportunity to enjoy works by world-leading artists from the comfort of their homes.

People News

Alistair Pitfield starts new position as Head of Client Strategy, Nielsen Sports & Entertainment.

The RNLI Partnerships team are hiring a New Business Manager. Apply here.

Ocean Bottle are hiring a Commercial Partnerships Manager. Apply here.

Jen Rouse is starting a new position as Commercial and Fundraising Director at Youth Sport Trust.

Matt Bennison is the new Group Partnerships Manager for Arena Racing Company

Agency News & Activations

Barclaycard has launched it's "Amp It Up" campaign across UK festivals this summer, including; Latitude, Camp Bestival and Reading, in partnership with Live Nation. Full story.

Premier League clubs are looking at agreeing a phasing out of on shirt sponsorship by betting companies. Full story. Meanwhile, Fulham FC have announced betting brand W88 as their main shirt sponsor for the 22/23 season.

The opening of leading classical music festival; Austria's Salzburg festival was overshadowed by a row over Russian sponsorship links. Read more.

Early Bird Tickets Selling Fast - Deadline 5th September 2022

The 29th edition of the Think!Sponsorship conference is filling up fast with over 50% of Early Bird places already sold. Sponsorship:Reworked will explore purpose-led and sustainable sponsorship across key pillars including Social Opportunities, Environmental Impact, Economic Development, Levelling Up, Access, and DE&I. Don't miss your chance to be part of the conversation! Find Out More

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