Thursday, March 18, 2021
Claudia Pazmany
Executive Director
Greetings!

No one has been a stronger voice for the equitable distribution of vaccines, and no one has been a stronger advocate for our business community than our devoted State Representative for the 3rd Hampshire District, Mindy Domb.

She secured $55,000 for Restaurant Relief support that has translated into a three-month winter Dinner Delights program that supported area restaurants while providing meals for our neighbors in need. It ends at the end of this month. Thank you Mindy. And she just announced that January through March, there have been nine rounds of COVID-19 relief grants administered by the Massachusetts Growth Capital Corporation (MGCC) to small businesses across the Commonwealth. In the 3rd Hampshire District, 66 small businesses have received a total of $2.7 million, many of whom were helped by the Chamber and BID with their applications. Join us next Friday for check-in and hear directly from Mindy, how we have worked together and what we see for our 3rd Hampshire District coming up. Again, join us and register here.

The violence witnessed this week perpetrated against our Asian community, has reminded us that our equity work is never more important. Firstly, we at the Chamber outright denounce such actions or any act of racism, and especially those that occur in the workplace or toward our business owners. We especially want to recognize our Asian-owned businesses who have stepped up in enormous ways to help during the pandemic with our Relief & Resiliency Efforts and our Dinner Delights efforts.

This community has struggled in enormous ways to keep its businesses afloat. Like any small business during this pandemic, the struggle to remain open, and retain employees while doing what they love is what every small business has dealt with but our Asian businesses have long worried about some of the anti-Asian sentiment brewing as a result of outright rhetoric against them. We must continue the work to disrupt racism and violence against women. Most importantly, that we continue to share a message that in our community ALL ARE WELCOME and #HATEHASNOBIZHERE.

Our own Equity & Inclusion Task Force will be immersed in a deep dive of team building and reflection this coming month to emerge with new programming that we believe will come from a place of shared understanding. And we will be powerfully led by Angelica Castro of Co-Creator of Castro Collaborative and Molly Keehn Co-Creator of CoJourn. We must build work that lasts.

Speaking of fabulous women, did you see the new members this week? Three of which are small businesses led by women. Let's show them our support and welcome to our Chamber community!

Also, there are two other incredible women to acknowledge. Firstly, congratulations to Kim Alli of Greenfield Savings Bank for her new leadership role as Vice President and Commercial Loan Officer. You have and continue to be a true champion for our Chamber and our business community and the community at large. Glad your efforts are recognized.

And to Regina Curtis on her retirement from Greenfield Community College, congratulations! Regina and I connected when she sat on the board of the Women's Fund of Western Massachusetts, who is now a new strategic partner here at the Chamber, almost coming full circle that we continue that legacy of uplifting others.

Regina has also been an incredible part of our Chamber community and I was so delighted that we could continue our friendship through this shared work. Regina your work as a connector and collaborator will be greatly missed and we wish you the very best in the next chapter. You blazed a mighty trail. Here's a way you can honor her 40 years at advancing the work of our gem, Greenfield Community College.

Here's to breaking down barriers, working to uplift, and to creating opportunities for access across our workforce and in our communities.
Always in your corner,
Claudia Pazmany, Executive Director
A friendly reminder when you are out supporting local:
Chamber Announcements
Send Us Your Elevator Pitch
One of the many things we at the Chamber have missed during this time, is getting to meet you in person and overhear the resonance in the packed room at an After 5 as everyone is networking, connecting, introducing themselves, and giving their pitch! So, we want to hear from you! Tell us your story in a 30-second to 3-minute video, send it to or share it with John Page and we will share across our social media channels and right here in the weekly "In Your Corner" Newsletter. Let's make this go viral!
Coffee & Conversation with State Rep. Mindy Domb
Mindy’s district includes Amherst & Pelham and throughout Covid has been a leading advocate on behalf of our residents and businesses. When we wanted clarity on reopening guidelines, she assisted in getting answers, when we were fighting for supplemental restaurant relief, she pushed to make it happen. Let’s engage, connect and discuss reopening and recovery will look like in the Amherst Area. 
Coffee & Conversation with State Rep. Dan Carey
Dan has been an enormous advocate on education, especially meal access for all and a huge advocate in the rebuilding of our infrastructure and expansion of the rail knowing his district in Hadley and South Hadley, sits at the heart of what connects us to the rest of Western Mass. Let's talk about his views on what recovery will look like and what you want to hear from him.
Are You Hiring? Post To Our Job Board
Members can log in and post jobs through the member information center (MIC) - here's how - or just send your job posting to John Page at [email protected].
Are You Planning Outdoor Dining for Spring/Summer?
The Chamber is here to support you and help navigate permitting for outdoor dining specifically, but also outdoor retail and personal care services in our communities. If you would like assistance with planning your outdoor dining plans for this Spring/Summer contact John Page at [email protected].
Building Business. Building Community. Building Capacity.

Building our capacity we have taken on a talented consultant, Lisa Totz of LT Consulting, to help grow our Amherst Area Gift Card program.

The Amherst Area Gift Card Program is an extension of the quality programming and membership we already offer here at our Chamber. Lisa is a gifted technical consultant with a strong record of optimizing positive outcomes; combined with having created a successful chamber gift card program in the past, she brings operational and technical expertise to support members in this process, so you have the confidence of working with an experienced leader.

Over $17K worth of Amherst Area Gift Cards have been purchased and those dollars stay in our community. For the Cooley Cash Gift Card, roughly $80K remains to be spent in the community. Your business can benefit by accepting these unique cards! Lisa will be reaching out to check-in and ensure the utmost efficiency for you and your team. She will be contacting you through a trusted email with us at: [email protected] to get you connected.

In addition, we are proud to officially announce two student interns, Shaunak Shah is returning to work with us, and we are welcoming Grace Tredo to our team! Learn more about Lisa, Shaunak, and Grace here.

Together with John, our Membership & Marketing Manager, this is an Amherst Area Chamber team rooted in prioritizing members needs and delivering value that enhances members work. We will continue to provide A+ level support.
Welcome to our Newest Member
Elbow Grease is a family-run commercial and residential cleaning company offering many services, including window washing, scheduled cleanings for businesses, deep cleans, power washing, steam cleaning, and more.
The Story of Auntie Elsie's from Founder and Owner Elsie Adoboe: To me home is in the kitchen, and in there, there are very simple rules: to cook with love, to cook passionately, and to never compromise quality. I spent my childhood in the kitchen watching my grandmother cook with these simple rules. Since then my fondest memories are pleasing the palates of family and friends with my cooking. About 14 years ago when I was pregnant with my daughter, I had cravings for oatmeal cookies, and although I’ve always loved the flavor of oatmeal cookies, I found them a bit heavy. This led me to develop the perfect tasty treat, the Classic Oatmeal Crisps!"

As the years went on and I kept making them, everybody wanted more and more, especially kid. The first thing they would say when walking in the door would be “Auntie Elsie, did you make cookies today?” Their enthusiasm confirmed I had something special. So, here we are, several thousand batches baked, two additional cookie flavors, with my now 13 year old daughter (best helper ever), and we are in business. It’s a Labor of Love!

Our commitment is to produce premium products made from All-Natural and Organic ingredients. Our Oatmeal Crisps are handcrafted in small batches, using only the finest ingredients and never with any preservatives, artificial colors or flavors. Auntie Elsie’s Oatmeal Crisps are thin oatmeal treats with a very delicate crisp.
Nestled conveniently in southwest Amherst on Northampton Road, Aspen Heights is located across from grocery, shopping, restaurants and more. Whether you’re coming home from a busy day in the office or being on-campus, Aspen Heights provides modern luxuries like our 24-hour fitness center and meeting spaces. They’re building you a home unlike anything else because it’s time to love where you live!
Gerry Insurance & Financial Services serves the Hampshire County educator community in insurance and financial solutions. Retirement, home, auto, short-term disability, cancer, hospital, accident and life insurances. Meet Melissa and learn more here.
Founder and CEO Suzanne Sheldon shares the company's story: The concept behind Art of Intimates, AoI, originated in 2018 when I had the creative idea to capture the artistic beauty of both lingerie and the female physique. Over the years, my vision has expanded beyond image and has evolved into an online boutique. AoI provides comfortable, quality, fashion-forward lingerie to consumers around the world, while only offering brands with the same vision and mission. We do not discriminate against shape, age, nor race and is a LGBTQIA friendly place to shop. The store carries a variety of high quality lingerie brands which allow the individual the freedom to express their personality and accentuate their beauty. Now let’s start shopping and know I am here to answer any questions. 
Chamber Resources
LBGTQ+ / Women / Minority-Owned Business Listing
Resources on Racial Justice - In Your Business and In Your Community
#KeepTheValleyRolling - Add Your Listing

Shop Local BUY GIFT CARDS Eat Local DINING GUIDE Support Local RESOURCES Keep the Valley Rolling In the Valley, we support our neighbors. We stand up and lend a hand, even when it's hard. Our resiliency has been tested time and again - through...

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keepthevalleyrolling.com
the Yerli. Shop Local, Support Local

The Yerli is meant to instantly connect you to any community, whether you want to explore new businesses in your hometown or want to get the perspective of a local while traveling. On the Yerli business owners share the unique story behind their...

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www.theyerli.com
Northampton & Amherst Approved as Regional Vaccination Site

City of Northampton and Town of Amherst join forces to distribute up to 5,000 vaccinations per week Today it was announced that the Northampton Health Department has been approved as the lead community in a regional collaboration with the Town of ...

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www.amherstma.gov
Governor Announces Plans for Continued Reopening

Massachusetts will advance to Step 2 of Phase III on March 1; Phase IV planned to start March 22. Additional sectors reopening and 50% capacity limits for most sectors.

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www.mass.gov
Community Testing Available at UMass Amherst Mullins Center

UMass Amherst has established one of the largest asymptomatic testing centers for COVID-19 in Massachusetts. As part of the state's expansion of testing, the university is providing free COVID-19 tests for local community members. Tests are...

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www.umass.edu
Amherst COVID Recovery Microenterprise Grants

One-time grants up to $10,000 for businesses located in Amherst.

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www.valleycdc.com
Regional Small Business COVID Recovery Grants Program

One-time grants up to $10,000 for businesses located in Agawam, Easthampton, Granby, Hadley, Hatfield, South Hadley, Southampton, Southwick or Westhampton.

Read more
www.valleycdc.com
Franklin County Recovery Microenterprise Grants

The City of Greenfield, partnering with the Franklin County CDC to implement a Regional Microenterprise Assistance Program (Covid RMAP) that opened on Thursday, October 1, 2020. Rounds will continue until funding is depleted.

Read more
www.fccdc.org
FedEx Small Business Grant | FedEx Small Business Center

Learn about the annual FedEx Small Business Grant Contest, meet past winners, and hear their inspiring stories of business success.

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www.fedex.com
Member News & Announcements
Western Mass Women in Business Conference: Opportunities ...

SMALL BUSINESS ADMINISTRATION - MASSACHUSETTS presents Western Mass Women in Business Conference: Opportunities & Challenges 2021 - Wednesday, March 31, 2021 - Find event and ticket information.

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www.eventbrite.com
UMassFive Celebrates Success as Top Solar Financier

UMassFive College Federal Credit Union (UMassFive) has been an early and continuous supporter of green initiatives, as evidenced by their suite of sustainable loan products ranging from Bicycle and Farm Share Loans to Energy & Fuel Conservation...

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www.umassfive.coop
Local Food for All

CISA (Community Involved in Sustaining Agriculture), in response to the impacts of the pandemic, is raising $100,000 by March 31 for its Local Food for All Initiative.

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www.buylocalfood.org
Hampshire Plans for In-Person Academic Year 2021-22

Hampshire College is very pleased to share that they plan on welcoming all students back to campus and anticipate resuming a fully in-person student experience for the 2021-22 academic year...

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www.hampshire.edu
UMass Student Farmers Plant Seeds Today for Tomorrow's CSA

Members of the UMass community have the opportunity to register for shares in the Student Farm Community Supported Agriculture (CSA) at a discounted rate now until May 1. Every week, for ten weeks, from September through November, CSA...

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www.umass.edu
Major Restoration Project Launches

The Emily Dickinson Homestead embarks on the next phase of historic restoration. This project will restore more of the National Historic Landmark home of one of America's greatest poets to its period of historic significance.

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www.emilydickinsonmuseum.org
Amherst Cinema Opens for Small Group Ticketed Screenings
Amherst Cinema is thrilled to once again open its doors to the public for Small Group Ticketed Screenings. With safety as our top priority, they will be operating at a significantly reduced capacity, with each screening limited to a single party of up to five guests.

Meanwhile, their Virtual Cinema continues to deliver exciting cinema from around the globe directly to your living room, supplemented by engaging Virtual Events.
Amherst Launches New Online Engagement Platform

The Town of Amherst is pleased to announce the launch of a new online engagement platform for members called Engage Amherst. The platform will feature current initiatives & projects, allowing members to learn more about what is happening in town.

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www.amherstma.gov
David F.M. Brown, MD, to Lead Cooley Dickinson

Brown, chief of the Department of Emergency Medicine at Massachusetts General Hospital (MGH), will serve in an interim capacity while a search is conducted for a permanent president and CEO.

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www.cooleydickinson.org
Friends of Children March Stop & Shop Bag Donation Recipient
For the month of March, every time you purchase a $2.50 reusable community bag at the Stop and Shop (located on Rte 9 in Hadley), Friends of Children will receive a $1.00 donation. What a great way to get a new reusable bag and support Friends of Children at the same time! Your support has never meant more than it does now.
MA Banks Partner To Launch A Virtual Financial Literacy Program for High School Students
Country Bank, a full-service financial institution serving central and western Massachusetts, proudly announced it has partnered with eight local banks to transform the Credit for Life program from an on-site event to a virtual event! Credit for Life, a popular financial literacy program, has been offered for more than a decade within many Massachusetts public schools.
Greenfield Savings Helps Save Our Local Restaurants!

Greenfield Savings Bank has compiled a list of all the restaurants in Franklin and Hampshire counties, hoping to raise awareness and support.

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www.greenfieldsavings.com
Invest In The Future Through The Regina Curtis Fund at GCC
In honor of Regina’s 40-year path, beginning in 1981, when she started at GCC part-time at night while working full time... to today as she prepares to retire as Executive Director of the GCC Foundation, GCC has set an exciting goal to raise $40,000 for the Regina Curtis Student Success Fund.

Together, we can help make sure GCC students succeed today while we honor Regina’s 40-year GCC journey. Please click here to make a gift today:
GCC Foundation Elects New Two Board Members
The Greenfield Recorder: Tim Grader and Shardool Parmar are the newest Greenfield Community College (GCC) Foundation board members.

“I am honored to serve with such a talented and dedicated group of volunteer leaders,” commented Mitch Anthony, president of the GCC Foundation’s board of directors. “Especially now, during the pandemic, our work to raise funds and build community relationships that advance the mission of the college has never been so important.”
March 2021 First Time Homebuyer Webinars

Valley Community Development presents March 2021 First Time Homebuyer Webinars - Thursday, March 18, 2021 - Find event and ticket information. Sponsored by PeoplesBank.

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www.eventbrite.com
Kim Alli Promoted to Vice President of Greenfield Savings Bank & Four Other Promotions
Greenfield Savings Bank (GSB) announced the promotions of Kim Alli to vice president and commercial loan officer, Andrew Bresciano to first vice president and commercial loan officer, Tina Flagg to assistant vice president and commercial loan administration manager, Panna Royal to vice president and senior network administrator, and Aleta Smith to commercial lending assistant.

Kim Alli has been promoted to Vice President and Commercial Loan Officer. As a Commercial Loan Officer, Kim is responsible for meeting with local business customers to determine their financial needs and helping them with a wide range of commercial loan products and services. Kim joined Greenfield Savings Bank in May 2017 as Business Development Officer and was promoted to Assistant Vice President in 2019.
Applied Mortgage Seeking Loan Originator Assistant

The LOA collects and processes supporting documentation for mortgage loan applications. Learn more and apply.

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careers-harboronemortgage.i...
Resources For Employers

MassHire Franklin Hampshire Career Center is a Business Service Center for employers. The Business Service Team (Biz Team) is here to assist with your business and workforce needs. Our professional staff will work closely with you to understand...

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www.masshirefhcareers.org
REVIVE - A Marketing Strategy + Brand Photography Experience

Revive - a marketing strategy and brand photography experience will help you strengthen your connections with clients online and rejuvenate your marketing efforts to prepare you for an increasingly digital world. Walk away with a custom digital...

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business.amherstarea.com
bankESB Branch Lobbies Reopen March 8
All branch lobbies will reopen for regular operating hours beginning Monday, March 8. On behalf of our entire staff, we look forward to welcoming you back once again. Our preventative measures will remain in place, including plexiglass shields, floor markings, hand sanitizer, and mask requirements. If at any time after we reopen it becomes necessary to temporarily close or reduce hours in one of our locations due to the pandemic, we will communicate this information on our website.

Amherst College Bicentennial

The College will commemorate the Amherst Uprising's fifth anniversary through The Amherst Uprising: Five Years Later, a series of Amherst College Bicentennial events throughout the coming months. Also, visit the Amherst Uprising site to learn more.

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www.amherst.edu
The Winter Market at Hampshire Mall

Support our local farmers and artisans and enjoy fresh veggies, cheese, meat, crafts and more! Come see them Saturday from 10AM-2PM in their brand new location in the former Autobahn space!
Local Hero Member Renewal & Enrollment
This is the time to join CISA’s flagship program and become a Local Hero member! Farmers, restaurants, retailers, specialty producers, and institutions: The 2021 enrollment period is now open for new and returning members. Membership is offered on a sliding scale. Boost your business, reach new customers, and access all the resources CISA has to offer.
CISA Winter 2021 Workshops
This winter, CISA is offering three unique programs for farmers: Making Sound Decisions with Good Data, Financial Benchmarks for Vegetable Farmers, and Profitable Meat Pricing Program. All programs are remote.
Acknowledgements
Chamber Champions engage throughout the year deepening their relationship with the Chamber and its business community. If you are interested in learning more about the Chamber Champion Program contact Claudia at [email protected]
Strategic Partners are organizations with whom your Amherst Area Chamber have agreements that allow us to promote one another while gaining value for you, our Members.