Sales & Marketing Agency Update
April 2019
Company Happenings
We are excited to announce the appointment of Lloyd Johnson as Chief Executive Officer.
Lloyd has vast experience in the consumer product manufacturing industry, including various executive roles at some of the most respected brands in the world. The Impact Group Board of Directors conducted a thorough and exhaustive search, interviewing numerous qualified candidates. Lloyd’s broad experience, professionalism and leadership separated him from others, and solidified him as the obvious choice for the role of Impact Group’s new Chief Executive Officer.
Melanie Melia Awarded Broker of the Year 2018 from Simply7 & Mavuno Harvest
Congrats to Melanie Melia, Divisional Manager Impact Natural East, on her well-deserved Broker of the Year awards! This is Impact Group's third Broker of the Year award from Simply7.
Left to right: Bob Wade, Eastern Regional Sales Manager Simply7, poses alongside Melanie for a celebratory photo. Phil Hughes, owner and operator of Mavuno Harvest and Melanie Melia.
Impact Group Office Consolidations
Our Scottsdale, AZ office has officially migrated into the Phoenix, AZ office at:
3410 E University Dr, Suite 100
Phoenix, AZ 85034

Our Lake Forest, CA office will be closing June 30th with employees relocating to the Garden Grove and Brea offices:
12365 Lewis St, Suite 101
Garden Grove, CA 92840

3230 E. Imperial Hwy, Suite 100
Brea, CA 92821
Industry Updates
Albertsons Shopper Marketing Summit - Review
Albertsons Companies hosted their first ever Shopper Marketing Summit in Boise, Idaho on April 10th – 11th. The two-day conference featured speakers from Facebook and Pinterest as well as their strategic marketing partners: Quotient, Vestcom and NewsAmerica.
Leevers Locavore Adds New Denver Location
Leevers Locavore is opening a new location this spring in Northside, Denver. The community-based grocer looks to provide a modernized shopping experience for natural and organic food and beverage.
New Leaf Expands California Presence
New Leaf Community Markets plans to open their newest location in Aptos, California, on May 1, 2019. The growing natural grocer currently caters to customers with a host of organic products across four different markets.
Market Centre Update
UNFI shares an update regarding their Market Centre business going forward.
New Sprouts Stores
Sprouts Farmers Market is expanding its footprint across the U.S. with 13 store openings slated for the second half of 2019.
Industry Insights
Analysis: Spring Cleaning
Spring is well upon us, it's time to get cleaning! Take a look at the growth of natural cleaners, and cleaning product categories.
Analysis: Consumer Causes & Trends
Nielsen analyzes consumer awareness of hot button issues (and their causes) with an aim to predict the direction that CPG trends will move in the near term future.
Impact Insights
Passover: Beyond Matzah

Passover is a major Jewish holiday that accounts for a sizable, growing portion of kosher sales. See how CPG brands are continuing to modernize and expand their product offerings at grocers near you. 


Cinco de Mayo's Market Impact Sizzling

Holy guacamole! 81 million avocados and 12 million cases of tequila are expected to sell this Cinco de Mayo. Learn more about this fascinating tradition as we examine the rich history of the holiday as well as the enormous impact the it creates on today's CPG market. 
Virtual Reality Shopping No Longer Science Fiction

Are you ready to virtually shop an "endless aisle" of every conceivable product available from the comfort of your own home? Augmented and virtual reality are entering the grocery and CPG market space, promising to provide a dramatic shift in the way we shop.
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