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Beyond ranking accounts by assets, client segmentation also evaluates revenue contribution, service needs, complexity and long-term value so that you can group households into defined service tiers.
If you’re not sure where to start, the AdviceWorks Reporting & Analytics Dashboard provides excellent data to help you evaluate your book. Our Prosperity data team can also run additional practice analysis reports for you. In addition, many advisors with production over $500k have had great success working with Amanda Jarvis at Cetera on client segmentation strategies.
We’re here to support you — just let us know how we can help. As they say, the hardest part is getting started.
Wishing you a strong and productive spring,
Angela
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