Premier Rides is known for focusing on large, technically complex projects that incorporate the newest technologies and has provided the ride equipment for award-winning attractions like The Revenge of the Mummy™ at Universal Studios and the world record-breaking Full Throttle at Six Flags Magic Mountain. The project with Särkänniemi raises the bar on expectations throughout the Nordic region.
"By selecting Premier Rides, we had a smooth and totally successful cooperation for the Hype project. Construction was managed excellently, the Premier Rides team was by far the best to work with, and our marketing campaign has been the most successful ever," Managing Director of Särkänniemi Miikka Seppälä said. "Our Hype-based videos have attracted nearly 2.5 million viewers. In a country with a population of 5.5 million, that is really something!"
"Hype has become one of the most intriguing landmarks in the region with its impressive look. It represents the current trend in the industry: speed, acceleration and a dramatic look," Särkänniemi's Director of Development Ville Aarresuo commented. "Since its opening," Seppälä added, "Hype has made our summer one of the best. In fact, our sales have increased significantly over last year and we look forward to having one of our best years on record thanks to the success of Hype."
"All of us at Premier Rides are honored to have partnered with Särkänniemi to deliver an incredible roller coaster," commented Jim Seay, President of Premier Rides. "The park's team has an extraordinary focus on quality, which is evident in the final project. By incorporating our latest technologies - including our most advanced magnetic launch system-we were able to deliver the first triple-launch experience with the highest inversion to the Nordic Region... and all the buzz from the fans shows that the encounter lives up to the "hype!"