IN THE RED.
This past Sunday we witnessed one of the most prominent forms of redemption in our lifetime; Tiger Woods winning the Masters. His overcoming of adversity, personally and professionally, has cemented Tiger as one of the 21st century's most impactful stories. In this newsletter, we are examining his stellar career, his downfall and his road to redemption.
A COMEBACK FOR AGES
"A sport can offer so much. It has highs and lows. It has obstacles and adversity for people to overcome. It creates amazing stories. There might not be a story better than Tiger Woods. Considered one of the greatest golfers of all time, there was a time where we thought Tiger may never experience victory again. But this weekend at the Masters, sports fans of all ages witnessed one of the best comebacks in history."

FANS: A TRUE STORY OF REDEMPTION AND PERSISTENCE
"I think the fact that Tiger has been through so much in his life and has struggled and yet has come back, we can all relate to what that is," Roewe said. "So we were all there with him pulling for him to actually make it happen and that's what made it so special."

"It's one of the greatest comeback stories in sports," patron Alex Rego said. "I mean it's like a mental comeback with all the things that went on in his life but it's a physical comeback too. "

ONE WORD: NOSTALGIA
"Why does Tiger Woods winning a golf tournament make you gooey inside. Maybe it’s because of the arduous journey he’s taken. Maybe it’s because winning again at Augusta felt like a homecoming after all he’s endured. Maybe because it allowed you to recall all those times he’s entertained you over the years, all those times he’s wowed you, all those times he made to realize that what you were witnessing was unprecedented and likely to never be duplicated. Maybe he made you feel a sentimental longing, a wistful affection for the past, for a period with happy personal associations."

TIGER MAKES US FEEL HUMAN
"Tiger Woods is the perfect 21st Century character. He pushed boundaries and challenged tradition on his way to the top of the sporting world. His megawatt smile and larger-than-life persona made him an iconic figure. Then, he exploded in epic public fashion. His personal foibles derailed him and his dirty laundry aired with no detail left unscrutinized."

TIGER WOOD'S TRIUMPH WAS SO PERSONAL, SO MUCH MORE THAN GOLF
"It is the story of an epic fall wrapped in scandal and shame, a struggle wrapped in pain. This is not to dismiss that it was Tiger’s own fault, what derailed his career and turned him into tabloid fodder. But that is what makes this a tale of perseverance, of overcoming, of ultimate triumph. It’s about redemption. It’s an American story, really. About getting beyond imperfection and failure, about hurt and hurting others and coming through. It is mirrored to some degree in a million lives, in a million ways, almost none of which are televised live in a life of paparazzi and end with the most beautifully garish green jacket ever made."

DAVE'S TAKE ON THE ISSUE
"Last weekend was the greatest weekend in one sport there is. It’s the Masters in Augusta. And there, Tiger Woods may have just accomplished one of the greatest performances in sports history. For several years he was not only the most feared competitor, he was without a doubt the best. He was the most sought after celebrity and it brought him fame and fortune only the likes of some Jordan guy from Chicago could imagine. And, in what seemed like a moment, it disappeared. Now, after an 11 year absence and multiple physical, emotional, troubles, personal scandals and public humiliation Tiger seems to have reclaimed himself. His world ranking has skyrocketed from below 650 to now almost top ten. It’s an amazing story, and for those of us who have been through our own challenges a lesson in perseverance."