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AI IN ACTION:
PRACTICAL APPLICATIONS FOR TODAY'S PR PRACTITIONER
FREE for OCPRSA Members | $21 for Non-Members
Wednesday, September 9, 2026 | 11:00 a.m.

Virtual Webinar | 75–90 minutes


AI is no longer just a buzzword in public relations—it’s becoming a practical tool for how we research, strategize, pitch, report and work more efficiently.

Join us for AI in Action: Practical Applications for Today’s PR Practitioner, a hands on session designed specifically for PR and communications professionals who want to move beyond the hype and learn how to put AI to work.

Led by Sam Sims, APR, Fellow PRSA, Founder and President of The Sims Grp, this session will showcase real-world applications of AI with NotebookLM as the primary tool. Sam will demonstrate how practitioners can turn scattered information and data into actionable research and reporting, develop quicker and stronger RFP responses, support new-business efforts, build smarter client strategies and streamline everyday PR tasks.

WHAT YOU'LL LEARN


During this practical session, attendees will learn how to:

• Use NotebookLM to turn disjointed information and data into actionable research and reporting.
• Apply AI to create quicker, sharper and stronger RFP responses.
• Incorporate AI into new-business development and pursuit efforts.
• Use AI to support smarter client strategy and planning.
• Identify practical ways AI can improve efficiency in day-to-day PR work.

MEET THE SPEAKER


Sam Sims, APR, Fellow PRSA

Founder and President, The Sims Grp

With more than 28 years of experience in public relations and marketing, Sam Sims has worked with leading companies and personalities across industries including technology, fashion, entertainment, architecture, engineering, manufacturing, energy, nonprofit, government, automotive and healthcare. An experienced agency leader, educator and PRSA Fellow, Sam brings a practitioner’s perspective to the evolving role of AI in communications. He also serves as an adjunct professor at the University of Oklahoma’s Gaylord College of Journalism and Mass Communication and is a contributing author to Public Relations Principles, Origins, and Practice.

READY TO PUT AI TO WORK?


Whether you’re looking to save time, strengthen your work, improve your new-business efforts or find smarter ways to support your clients, this session will give you practical ideas you can take back to your work immediately.

Join us September 9 and see what AI can actually do for today’s PR practitioner.

JOIN US FOR THE 2026 OCPRSA PROTOS AWARDS

Thursday, September 24, 2026 | 6 - 10 p.m.

Orange Hill Restaurant


It’s time to celebrate the people and work moving public relations forward.

Join the Orange County Public Relations Society of America for the 2026 PROTOS

Awards Gala, with this year's theme being Golden Horizon: Where Influence Meets Intention, an evening dedicated to recognizing excellence, creativity, strategy and meaningful impact across Orange County’s communications industry.

This special evening brings together Orange County’s leading PR and communications professionals, industry leaders, emerging talent and friends of OCPRSA for an unforgettable night of recognition, connection and celebration.

Whether you’re being recognized for your work, cheering on a colleague, celebrating your team or simply joining us to connect with fellow communicators, PROTOS is a night you won’t want to miss.

SAVE YOUR SEAT


Registration is now open! Join us Thursday, September 24, at Orange Hill

Restaurant for an evening of recognition, networking and celebration.

Visit our website for event details, registration information and updates.

CALL FOR SPONSORSHIPS:
HELP US CELEBRATE THE INTENTION, INFLUENCE & IMPACT OF PR

PROTOS would not be possible without the generous support of our sponsors.

Sponsorship opportunities are available for organizations looking to put their brand alongside one of Orange County’s premier celebrations of public relations and communications excellence.

Supporting PROTOS is more than a branding opportunity, it’s a chance to invest in the professionals, leaders and emerging talent who are shaping the future of our industry. Sponsors receive intentional visibility among Orange County’s PR and communications community while helping OCPRSA create an unforgettable evening for this year’s nominees, finalists, winners and guests.

INTERESTED IN BECOMING A PROTOS SPONSOR?

We’d love to connect! Reach out to the OCPRSA PROTOS team at

OCPRSAPROTOS@gmail.com or contact Sam Hasson, Sponsorship Chair, at

sam@venturestrategic.com to learn more about available opportunities.

THANK YOU TO OUR SPONSORS!

RADIANCE SPONSORS

OCPRSA SUMMER MEDIA MIXER BRINGS ORANGE COUNTY PR & MEDIA COMMUNITY TOGETHER

Good conversations, new connections and a great summer evening! OCPRSA’s annual Summer Media Mixer brought together PR professionals, journalists and media professionals from across Orange County on August 13 at Alta Baja Market in Santa Ana.

With over 50 attendees joining us, the evening was filled with catching up, making new connections and enjoying time together outside of the day-to-day. It was a great reminder of the energy and camaraderie that make Orange County’s PR and media community so special.

A special thank you to Alta Baja Market for hosting us and providing the perfect backdrop for an evening of networking, food and conversation. Located in the heart of Santa Ana, Alta Baja Market is a specialty grocery store, café and community space celebrating the foods and culture of California, Mexico and the American Southwest. Its vibrant atmosphere made it the perfect spot for our annual summer gathering.

Thank you again to our Front Page Sponsor, Reveille, Inc., and Community Partner, Venture Strategic, along with everyone who joined us and helped make this year’s mixer another memorable night. We’ll see you next summer!