Volume 22 | September 10, 2018
Increasing Chinese Market Access for Small and Medium-Sized Holstein Beef Producers
Beef is now the fastest growing protein in China, with a consumer base of 1.4 billion people and growing. The per capita beef consumption rate increased by 33% from 2012 to 2016 alone, exceeding demand growth of more widely eaten meats. This increase pushed China to be the world’s second-largest beef importer with 1 million tons expected in 2018 (Ortega, Wang and Chen, 2015). This presents great market opportunities for U.S. beef since regaining access to the Chinese market last June. Access was granted after a 14-year hiatus due to a bovine spongiform encephalopathy (mad cow disease) outbreak in the early 2000s. The U.S. was unable to capitalize on China’s growing beef demand in the past and is now facing another obstacle that if lifted, would be beneficial particularly for small and medium-sized U.S. Holstein beef producers. The challenge that is causing U.S. Holstein beef producers to forgo export market opportunities is lack of age and source verification. 
WI-Origin Tags Now Available!
WLIC is selling Wisconsin-branded tags, as well as readers and taggers on our website in the online store!

The WLIC online store gives producers several options for purchasing the WI-Origin™ tags, including choice of style, color, and price. Other preferences include a selection of both RFID (radio frequency identification), or non-RFID tags.

WLIC is competitively priced and all proceeds will be used to fund our programs and services. In addition, Allflex, USA, provides WLIC with a 10-cent rebate for every Wisconsin-branded tag sold.
Meet Our Members
Wisconsin Pork Association is the source for representing the state’s pork industry. The membership, which is committed to the success of the pork industry, provides the leadership for focusing on the identification and enhancement of opportunities while resolving industry issues. The leadership maintains timely communications to the membership on actions taken regarding factors impacting the pork industry.
In the News
A Clearer Picture of Antibiotic Resistance
As access to information continues to evolve, so do consumer perceptions of animal agriculture. Today, industry leaders are seeing increased questions from consumers regarding antimicrobial resistance in livestock.

Beat HSUS in the Farm Bill
Want to cost the Humane Society of the United States over $12 million while protecting the future of animal agriculture? Then call your representatives in Congress and ask that they support the King Amendment.

Digitizing the Dairy Farm: What Artificial Intelligence Can Really
Agriculture remains the least-digitized industry, says the McKinsey Global Institute.
The U.S. agricultural market has reached less than 10 percent of its digital potential, McKinsey estimates – and it’s an industry that stands to benefit most from the digital revolution.

Meet the WLIC Board
Ron Bula, Board Member
Ron has been a member of WLIC for 13 years. Currently residing in Baraboo, Ron is a Financial Officer with Compeer Financial. Ron has nearly 40 years experience in both farming and lending money.

Ron finds traceability as necessary tool to help combat the spread of epidemics that seem to be happening with increasing regularity.

Thanks to our Gold Members
Thanks to our Silver Members
Thanks to our Bronze Members
Thanks to our Corporate Plus Members
5Nines, LLC
AgCountry Farm Credit Services
Cooperative Network
DeWitt, Ross & Stevens Law Firm
Johnsonville Sausage LLC
Merry-Water Farms
Milwaukee Stockyards LLC
National Dairy Herd Improvement Association
Semex USA
Wisconsin Cattlemen's Association
Wisconsin Farm Bureau Federation
Wisconsin Pork Association
Wisconsin Veterinary Medical Association
WLIC | Toll-Free: 888-808-1910 | Fax: 608-848-4702 | info@wiid.org | www.wiid.org