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Independent Beer Wholesale Distributor of the Week
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The vision of Wilsbach Distributors is to operate profitably a dynamic,
growing and progressive beverage distribution company within the framework of high ethical standards of conduct and become central PA's
#1 malt beverage distributor.
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Wilsbach Distributors, Inc. is celebrating 80 years in the beer business! 
In 1933, Frank Wilsbach started the business in a small uptown Harrisburg garage. Ballantine, in 1933 and Anheuser-Busch Inc. in 1934 were their first two suppliers. Realizing the need for more space, Wilsbach built a warehouse on 7th Street in Harrisburg. In 1959, Frank Wilsbach died and his wife Bea became owner, she appointed Harold Sourbeer, President and Bob Paul, Vice-President.
Stroh's was added to the portfolio in the late 1960's and as sales increased - it was time to build again. In 1972, Wilsbach Distributors, Inc. moved to Linglestown Road outside Harrisburg and remained there until 1999. In 1999, Wilsbach built their current location - an 85,000 sq ft facility in Harrisburg off I-83 in Susquehanna Township.
The Sourbeer Family purchased the business in 1988 and continues to run the business today. Their portfolio has grown and they are currently partners with 34 suppliers and represent the finest beers from around the World.
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Wilsbach services Clearfield, Centre, Huntingdon, Miffliin, Juniata, Perry, Dauphin, Lebanon, Cumberland, Fulton, Franklin, Adams, York & Lancaster counties.
Accounts
1909 on-premise accounts
167 off-premise accounts
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Key Brands
Anheuser Busch, Yuengling, Crown Imports, Troegs Brewery, Boston Beer
Awards & Recognition
Wilsbach received the Crown Award &
Anheuser-Busch Ambassadors of Excellence winner multiple years
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Wilsbach's purchases are all local. They hire local landscapers, auto and truck dealers, construction companies, real estate rentals, food and drink service, office supplies and vehicle repair companies.
They give back to the community by supporting charity events, participating in alcohol awareness programs, partnering with local and state police and sponsoring speakers at schools.
Wilsbach Supports the following organizations:
- United Way
- Boy Scouts of America
- HACC Foundation
- YMCA
- Cultural Enrichment Fund
- ARC of Dauphin County
- Ronald McDonald House
- Lebanon Valley College
- American Red Cross
- Big Brothers/Big Sisters
- Children's Miracle Network
- Harrisburg Regional Chamber
- Foundation for Enhancing Communities - Kids Trust
- Gaudenzia
- Jump Street
- Humane League of Harrisburg
- Harrisburg Kiwanis
- Colonial Park Rotary
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- Jake Gittlen Cancer Research
- Whitaker Center for Science and the Arts
- Ned Smith Center for Nature and Art
- Harrisburg University of Science and Technology
- Boys & Girls Club
- American Lung Association
- MDA
- Hospice of Central PA
- American Diabetes Association
- Leukemia & Lymphoma Society
- Homeland Center
- Nativity School of Harrisburg
- Ducks Unlimited
- Trout Unlimited
- Rocky Mtn Elk Foundation
- American Heart Association
- Dauphin County Victim Witness
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Employment
75 full time employees
26 union employees
Wilsbach offers their employees health benefits and a 401k.
Positions
Drivers, Salesmen, Director of Operations, Craft Brand Manager, Technology Specialist, Marketing Director, Team Leaders, Graphic Designers
Facility
The Wilsbach facility is 85,000 sq. ft. 
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Wilsbach is a brand builder.
They created and appointed a Craft Brand Manager position to better help grow and develop the growing Craft Segment in Central Pennsylvania.
Wilsbach's 2012 craft trend is up double digits with established brands.
They are highly engaged in social media via Facebook and Twitter to promote new breweries/brands/promotions
 Ownership is hands-on with the day to day activities in the company Wilsbach's sales training is a top priority. All reps have taken the "Professional Beer Tasting and Styles Course" offered from Siebel and completed the Certified Beer Server level of the Cicerone Program Communication is vital to Wilsbach. They send a weekly email to their customers that introduces new products and lists all Craft draft options as well as quantity and price They promote and conduct samplings during American Craft Beer Week and throughout the year for all their suppliers.
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Connect with Wilsbach Distributors
www.wilsbach.com
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Copyright � 2013. All Rights Reserved.
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