August 17, 2021
Driving your audience away, not to your website
by Johanna Bates, The Nonprofit Times
Many who work in and with nonprofits are drawn to an organization’s mission and values, to make the world better or to serve a cause. Nonprofits have websites to get people excited about and involved in the work, and to inspire donations and volunteers.

In the effort to engage people, fundraisers will often ask web developers and designers to copy user experience (UX) designs that are commonly found on the websites of huge corporations. These include popup donation forms, time-delayed modal overlay windows that interrupt reading with messages like “Join our newsletter!,” dense and unreadable privacy policies, one-button cookie “consent” popups, and hidden unsubscribe links at the bottom of emails.

And these patterns do sometimes seem to result in more donations, more newsletter sign-ups, and so on.

There’s research, however, that shows that people hate these UX patterns. Many of them are built on coercive advertising techniques that impinge on people’s focus, wear them down, and can drive them away from your digital communications for good. If you’ve ever gone to a site to read an article and left because you felt bombarded with notifications, then you know how this feels.

In using aggressive techniques that fail to respect site visitors’ time, attention, and privacy, you might be getting a fleeting reward of more newsletter signups, but they might be rife with fake addresses or high unsubscribe rates. Increased donations may consist of small, one-time gifts. If you’re not also measuring who you’re driving away from your site, then you’re not getting the whole picture.

Everyone is so used to these patterns that they can be hard to see. That’s when it can be useful to evaluate your site’s UX using a lens of consent. The Consentful Tech Project ( takes the Planned Parenthood definition of consent, defined by the acronym “FRIES,” and applies it to technology. This thinking builds on their work to further refine these concepts to focus specifically on website UX. Let’s use FRIES to look at the common patterns mentioned above.

F- Freely-given

If UX is designed to exploit users’ biological state of attention for your own ends, wearing them down when they’re already juggling other stresses, that attention is not freely given.

Pop-ups and modals: These are nearly ubiquitous on the web, yet Nielsen Norman Group research shows that users hate these patterns. They are so onerous on mobile screens that Google quietly announced in 2016 that there would be penalties to SEO (search engine optimization) rankings of sites that use them. Why use them if users hate them so much? Sometimes they do seem to get more donations and signups. But, at what cost?

United Way: How it started. How it’s going.
by Ann Murtlow, president & CEO of United Way of Central Indiana

I love these memes on social media. “How it started. How it’s going.” places two images side-by-side, simply showing the passage of time (or sometimes, the lack thereof). Many times, these images poke fun at a before-and-after moment. Some are poignant, charting the course of a relationship. My favorites are the pet memes — cute puppies come home (How it started) and then puppies doing not-so-cute things like getting in the garbage (How it’s going). 

How it started. How it’s going. It’s also the perfect concept to use when I speak about United Way.

Crisis then. Crisis now. 

How it started. United Way began as an innovative idea to unite a community’s philanthropy to support relief agencies, especially those serving the basic needs of adults and children who were stricken with and affected by tuberculosis — the major health emergency during the late 19th century. By 1918, the United Way movement spread to Indianapolis, and the city’s civic and corporate leaders raised millions of dollars in one campaign on the steps of Monument Circle to support those vulnerable to crisis – especially in the height of a world war and the deadly flu epidemic. 

How it’s going. Today, United Way is proud to play a pivotal role in our community’s emergency response to the health and economic effects of COVID-19. In partnership with trusted funding partners Lilly Endowment, Central Indiana Community Foundation, Richard M Fairbanks Foundation, Nina Mason Pulliam Charitable Trust and Lilly Corporate Foundation, we raised money for the first-of-its-kind economic relief fund to provide food, housing supports, childcare and mental health services in our community. United Way convened direct service organizations all across our region to problem solve in the face of emerging and unpredictable challenges, make safety improvements to facilities during the pandemic, and to upgrade technology for our “new virtual normal.” 

Back then, United Way was made to respond to crisis, and today, it still rings true. 

St. Joseph Institute for the Deaf has appointed Jeffrey Chapman as president. Chapman previously served as principal at INovate Advisors. - Leadership search conducted by Charitable Advisors
Second Helpings has named Linda Broadfoot as its new CEO. Broadfoot most recently served as director of Indy Parks and Recreation. — Indianapolis Business Journal  
Hear Indiana has hired Lisa Thornton as chief executive officer. Thornton previously served as development director at Sheltering Wings. 
St. Mary's Child Center has named Kristin Cavolick as executive director. Cavolick previously served as a consultant and a school administrator at Paramount Schools of Excellence. 
The Arc of Indiana Foundation and Erskine Green Training Institute have promoted Daniel Gurulé to manager of donor relations. Gurulé previously served as student support specialist. 
Leadership Indianapolis has promoted Ebony Chappel to program and communications director. Chappel previously was program and communications manager. 
United Way of Central Indiana has awarded more than $170,000 to human service organizations focusing on housing and food insecurity in Putnam County. The funds were generated from individual and corporate donations, Lilly Endowment Inc., and Indiana United Ways. Read

Lilly Endowment has published its 2020 annual report, Now and for the Future, which gives an overview of its regular grantmaking in community development, education, and religion. The endowment also issued a special supplemental report, COVID-19: Helping the Helpers, which highlights some of the nearly $208 million in grants awarded in 2020 in response to the pandemic. 

Indiana State University has launched what it calls a “bold institutional initiative” by guaranteeing a tuition-free education for first-time students. The Indiana State Advantage is a three-pronged approach designed to attract and retain students attending the Terre Haute campus. Read

FORUM Foundation Educator grants are now available to teachers in K-12 accredited schools in Marion, Hamilton, Johnson, Boone, Hendricks, and Hancock counties. The grants, which can be issued for up to $2,500 per educator for the 2021-22 school year, may be used for classroom expenses like special projects and basic supplies. The deadline for applications is Sept. 1. Apply

Nominees for a sponsorship to attend Rise and Thrive, a 7-month program hosted by WeThrive, are now being accepted. The special intensive program, designed for women in nonprofit leadership roles, is focused on transformation through personal and professional growth. Apply by Sept. 7.

The 2022 Thomas H. Lake Scholarship application is now open for religious leaders in faith-based organizations who want to earn the Executive Certificate in Religious Fundraising (ECRF). Apply

The Marion County Commission on Youth recently released the report Closing the Gap Between School & Community Partners. The assessment addresses top issues impacting student success, including those that happen outside of the school building, but still appear in the classroom. Read

DONATION: 50” Roku TV, Sony DVD player/video cassette recorder and a sofa, 32 x 35 x 84. Contact Jane at or 317.506.1105.
Central Indiana Land Trust is seeking volunteers for creek cleanup at Oliver's Woods Nature Preserve on Aug. 25 from 10 a.m.-1 p.m. Join other volunteers in restoring this nature preserve along the White River. More information and RSVP

The Arthritis Foundation is seeking event-day volunteers for the 2021 Bone Bash gala on Sept. 17 at the Black Iris Estate in Carmel. Volunteer needs include set up, registration, greeting, silent auction table, auction and tear down. Contact Sandra Mesner

Girls Rock! Indianapolis is seeking board members with experience in finance, fundraising, grant writing, or nonprofit governance experience. Board members are expected to attend one monthly meeting and be available for periodic communications via Slack. Contact Marissa Smith Kenny
In assessing whether a salary for a nonprofit executive is appropriate, there are certain norms that the board should consider.
Americans spend more than two hours a day on social media, making it impossible to ignore social media for fundraising.
Our sponsor marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about each sponsor's nonprofit services, click on its logo.

Space available for nonprofit in Fountain Square area

Rental spaces available for nonprofits in newly renovated 6,200-square-foot building at 2119 Prospect St. Available as a single space or two spaces with designated entrance and bathrooms, HVAC and common areas, with parking in an adjacent lot. Buildout to suit. Contact Harold Miller, 317-753-2034.

Would you like to help transform the lives of children with motor challenges and celebrate alongside families as their children achieve various developmental milestones such as walking, talking, and other self-help skills. You can lead an organization that offers the only Conductive Education program in the state of Indiana. The Jackson Center equips children with motor challenges associated with cerebral palsy, brain injury, and stroke with the physical ability and confidence to attain the highest quality of independent life. Our primary focus is the practice of Conductive Education, which develops motor skills through repetition, peer interaction, and positive reinforcement while integrating with traditional therapy.
To view all jobs, visit the Not-for-profit News jobs' board.

Executive Director - Middletown Community Foundation

Executive Director - Lawrence Township School Foundation

Executive Director - Communities In Schools of Indiana

CEO (Part-time) - Spring Oath Help Institute


Director of Corporate and Foundation Relations - Keep Indianapolis Beautiful

Manager of Donor Development and Relations - Humane Society for Hamilton County

Development Director - Crossroads of America Boy Scout Council

Campaign Associate - United Way of Johnson County

Volunteer and Development Coordinator – The Children's TherAplay Foundation, Inc Development

Business Development Manager - Indiana Sports Corp

Regional Development Director, Norfolk, VA – ALSAC/St. Jude Children's Research Hospital

Development Database Manager - Indianapolis Symphony Orchestra


Project Consultant - Transform Consulting Group

Administrative Assistant (part-time) - Domestic Violence Network

Martindale Brightwood Education Zone Director - Edna Martin Christian Center

Office and Communication Manager - First Meridian Heights Presbyterian Church

Director of Operations - PACE, Inc.

Manager of Advancement Engagement - Marian University

Outreach and Care Coordinator (Part-time) - Unitarian Universalist Church of Indianapolis

Operations Specialist - Sigma Kappa National Housing Corporation


Program & Event Manager - 500 Festival

Corporate Relations Advisor - Sigma Theta Tau International

Audience Engagement Editor - Lumina Foundation

Program & Event Coordinator - The Paramount Heritage Foundation, Inc.

Coordinator of Foundation Communications - Delta Tau Delta Educational Foundation

Communications Intern – The Mind Trust


Senior Association Accountant - Synergos Association Management Company

Senior Accountant - Heartland Church

Trust Account Manager - The Arc of Indiana Master Trust

Human Resources

Human Resources Assistant - Indiana Minority Health Coalition, Inc. (IMHC)


Project Data Analyst - Transform Consulting Group


Health and Wellness Program Coordinator - Indianapolis Urban League

Early Learning & Summer Day Camp Director - YMCA of Greater Indianapolis

Youth Program Coordinator - Domestic Violence Network

Family Success Coach - Edna Martin Christian Center

Youth Development Coordinator Lead - Adult & Child Health

Youth Program Coordinator - Indiana Coalition Against Domestic Violence

Employment Specialist - HVAF of Indiana, Inc.

Program Director - Leadership Hendricks County’s (LHC)

Client Advocate - The Center for At-Risk Elders, Inc.

Agency Services Coordinator - Second Helpings Programs

Field Operations Director - Indiana Minority Health Coalition, Inc. (IMHC)


Associate Adjunct of Sociology (Part-time) - University of Indianapolis