August 3, 2021
Every nonprofit needs internal and external ambassadors
by F. Duke Haddad, associate director of development, The Salvation Army Indiana Division, NonProfit PRO contributor

An ambassador is a person who acts as a representative or promoter of a specified activity, according to Google's English dictionary. An example of the term used in a sentence is “He is a good ambassador for the industry.”

Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. As an employee of The Salvation Army, I wear, with pride, a shirt with the logo of The Salvation Army. Volunteers also wear clothing that signifies an association with the organization.

People who see that clothing assume an ambassador relationship exists. Nonprofits should continually train and provide orientation to employees that states how they should act as ambassadors to the various publics they serve. Internal representatives should constantly and profoundly provide positive reinforcement. In addition to the internal ambassador notation, every nonprofit needs to continually recruit external ambassadors.

The mission ambassadors are changing the way nonprofits tell their stories, according to Fluxx. These brand ambassadors believe in the mission, goals and values of the organizations they represent. These people are the employees, volunteers, board members and community advocates that support your mission. These ambassadors volunteer their time, sit on boards, donate money, attend events and do what is necessary to propel the institution forward.

Mission ambassadors personalize your nonprofit. They help emotionally connect with your donors and supporters, but can assist your nonprofit in other ways, such as posting on social media, networking or speaking in public and writing blog posts. Your mission ambassadors fight for the organizational mission to be heard universally.

An Arizona State University publication provided research that noted board members and volunteers are not effective as community ambassadors for organizations because they do not know what the concept means. In addition, they do not have what is needed to start and do not understand why they need to do what you are asking them to do.

To transform volunteers into true ambassadors for your organization, you need to ask them to consider doing several of the following activities on your nonprofit’s behalf.

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Indiana Humanities has named Jackelinna Rodriguez as communications manager. Rodriguez previously was marketing and communications manager at the Immigrant Welcome Center.
Indiana Humanities has named Sam Opsahl as programs associate. Opsahl most recently served as a site director for the YMCA and an editorial assistant at the Indianapolis Public Library.
Healthy Hamilton County and Hamilton County Systems of Care have announced a merger, allowing the two organizations combine their efforts in addressing community gaps in health and well-being for Hamilton County youth and families. The name of the new organization is A Healthier Hamilton County: Systems of Care. Read

Indianapolis-based Meridian Foundation has announced that applications are open for a new award, the Arago Honors. The Arago Honors celebrates innovation in the nonprofit sector. Each of the top three winners will be awarded $10,000 in 2021. Apply before Sept. 15. Read

Boys & Girls Clubs of Indianapolis has announced the availability of education funds through the Lauter Family Scholarship, a $10,000 endowed scholarship managed by the Central Indiana Community Foundation (CICF). The scholarship will support deserving club members with their continuing education.

The Center for Community Progress has announced that Prosperity Indiana is among the first cohort of scholarship winners through its new Land Bank Incubator Scholarship Program. Land banks are special entities, created by state legislation, that are granted unique legal powers to effectively tackle vacant, abandoned, and deteriorated properties consistent with community priorities. Read

Renew Indianapolis has received the maximum Community Development Financial Institution Fund Rapid Response Program grant amount, $1,826,265, for each of its two certified CDFIs, the Edge Fund and the Build Fund. Read

Looking to hire? Be a vendor at the IUPUI Part-Time Job Fair on Sept. 2, from 10 a.m.-2 p.m, at IUPUI Taylor Hall Courtyard, 830 W. Michigan St. Register

DONATION: Two tan leather office chairs. Must pick up. Call Gretchen at (317) 574-1600, ext. 100.
United Way of Central Indiana is seeking volunteers for its Go All IN Day on Sept. 9. Browse by opportunities or organizations at
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Space available for nonprofit in Fountain Square area

Rental spaces available for nonprofits in newly renovated 6,200-square-foot building at 2119 Prospect St. Available as a single space or two spaces with designated entrance and bathrooms, HVAC and common areas, with parking in an adjacent lot. Buildout to suit. Contact Harold Miller, 317-753-2034.
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