September 1, 2020
The Essential Nonprofit Fundraising Guide for the Rest of 2020
What to do every month from now until January to make the best of a frightening year.
By Alyssa Conrardy and Walker Post, Prosper Strategies

Nonprofits have lost billions of dollars this spring and summer due to canceled fundraisers, site closures, and the ongoing fallout of COVID-19. A study by CAF America found that 73% of organizations have seen a decline in contributions this year, and that’s especially problematic as the work nonprofits do is more needed now than ever. Not every nonprofit will make it out of 2020 on two feet; some will shut their doors for the last time, leaving countless individuals in need of support.

Fortunately, nonprofits have about four months to turn their 2020 financial situation around. But they can only do so with a creative and effective approach to end-of-year giving. To the nonprofits reading this: this year’s annual giving campaign is going to need to be different this year. You must be thoughtful. You must be agile. Most importantly, you must embrace a digital-first world. Here are the top things you’ll need to do each month to ensure a successful end to the year and shore up your nonprofit’s chances of long-term survival.

Rethink your Messaging in September

Goal number one to be successful in your end-of-year campaign: don’t sound like a broken record. At this point, donors have heard it all. They know how hard nonprofits are being hit by the COVID-19 crisis, and they know their support is important to your future. If you want to stand out amidst the fray of competing appeals that are all making the same basic ask, you need to bring the hot button topics of 2020 — race equity and health disparities — into focus in the context of your organization’s mission.
COVID-19 changed the way nearly all nonprofits operate and engage with stakeholders.

Ask yourself, “what is my organization doing differently to help people and communities respond and recover?” Draft stories that lean on grit, resilience, and the ways in which the pandemic has caused you to evolve your approach for the good of the people your organization serves.

Check out our website. We locate the best resources and tools we can find and then add them to our website. More info.
Sacred Cows? They May Not Be Worth It
By Jan Breiner Frazier, Managing Member, Planning Plus

Every organization has its sacred cows — those employees considered above reproach. Until now, you may have been able to justify their position. But as organizations are forced to rethink their staffing models, become leaner, and figure out how to move forward in today’s pandemic-ridden economy, it may be time to face the challenge of analyzing your approach to sacred cows.

Many staff members perceive that these sacred cows are able to work according to their own rules with few consequences for various reasons: personal relationships with leadership, strong technical talent, strong relationships with key funders or constituents, lineage to another super star who is critical to the organization. In some cases, these employees are considered sacred cows for reasons no one can ever really figure out. They flaunt their power and, everyone — including you, knows who they are and talks about them in whispers. Unfortunately, these sacred cows are a fact of organizational politics — and highly destructive.

Every employee commitment survey we administer includes some item related to “fairness,” often in the context of “My manager applies rules and consequences fairly and consistently in the department.” Nine times out of 10, this will be among the lowest rated metrics for organizations that are formally getting employee feedback for the first time. And, more often than not, these sacred cows are at the root of the fairness tree.

The perception of unfairness causes many employees to question their own value and how — or better yet, if — their contributions are really being appreciated by the leadership of the organization. Employees begin to wonder why they work so hard and give so much if the rewards are not fairly distributed.

The Hendricks County Economic Development Partnership has hired Brian Bilger as executive director. Bilger most recently served as business development manager for the Wayne County Economic Development Corp. in Michigan. — Inside Indiana Business
The University of Indianapolis has hired Carey Dahncke as executive director of the Center of Excellence in Leadership of Learning. Dahncke has previously worked for Indianapolis Public Schools and as a consultant for Christel House Schools. — Inside Indiana Business
Franklin College has promoted Nora Brems to director of planned giving. Brems, an alumna of the liberal arts college, most recently served as its director of development. — Inside Indiana Business
Hedges has promoted Melanie Priest to director of grants services. Priest most recently served as senior consultant for Hedges, and has held director positions for various nonprofits.
The EmployIndy and Ascend Indiana online portal, Ascend Network, provides a centralized location for dislocated workers to connect with available jobs or training opportunities.

United Way of Central Indiana’s Over the Edge fundraiser has generated more than $146,000 to support basic needs for Central Indiana families. The event, which included more than 60 participants rappelling down the façade of a building, surpassed its original fundraising goal by 117%.

Crossroads Education and Cathedral High School are collaborating to help students’ educational outcomes through peer tutoring and a project-based STEM program. Learn

A Community Thrives (ACT), a grantmaking and crowdfunding program funded by the Gannett Foundation, is now accepting ideas for community-building initiatives. Last year, ACT awarded more than $90,000 in grants to Central Indiana organizations. Learn more and submit an idea.

ASPIN is accepting applications for its free, grant-funded job training for community health positions. Virtual training and job shadowing are available for participants. Learn more about the chronic care training program at Learn more about the opioid addiction treatment program at

Indianapolis Business Journal is seeking nominations for its Forty Under 40 annual recognition, which highlights Central Indiana business and professional leaders who are 40 years or younger and have achieved a level of success that is rare at their age. Nominate by Sept. 25.

The Indianapolis Public Library has plans to acquire the site of a former elementary school as part of its long-term goal to build a new Glendale-area library branch to replace the branch in Glendale Town Center. Learn

David Speicher, chief technology officer for Aspire Indiana Health, a not-for-profit, fully integrated health care system, has been honored by the Indianapolis Business Journal as CTO of the Year in the Not-for-Profits and Government category. Read more
A new IT nonprofit, Tech Impact, launched a collective knowledge base full of original research, insights, and assessment tools designed to help nonprofits solve their biggest tech challenges.
How to be a super board chair. Board chairs can learn nine super tactics and one superpower to make the most of the board experience and prime their organizations for success.
Our sponsor marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about each sponsor's nonprofit services, click on its logo.

Reserve a room for your next meeting or training at St. Paul's Indy.
Looking for a meeting space on Indy's Northside? St. Paul's Indy has six rentable spaces that can accommodate groups from six to 250. Building is handicap-accessible and has a large parking lot and ample street parking. Guest wifi and A/V equipment included. Interested in learning more?  Click here  for accommodation details, pricing and an inquiry form.
Executive Director - Indianapolis City Market
To view all jobs, visit the Not-for-profit News jobs' board.

Executive Director—Search Extended - Local Membership Association

Executive Director - Indianapolis Public Transportation Foundation

Executive Director – GenderNexus


Major Gifts Officer - The Indianapolis Public Library Foundation

Corporate Engagement Associate - United Way of Central Indiana

Fundraising Administrative Coordinator - United Way of Central Indiana (UWCI)

Donor Relations Director (aka: Major Gifts Officer) - Salvation Army Indiana Division

Director of Development – Sheltering Wings

Grants and Database Manager – Sheltering Wings

Manager, Donor Engagement - Riley Children’s Foundation


Administrative Assistant (part-time) - ServLife International

Donor & Volunteer Coordinator - HVAF of Indiana, Inc.

Coach (part-time) - Circles Johnson County

Strategy Officer - IU Health Foundation

Marketing /Communications/Events

Public Relations Specialist - The Indianapolis Public Library


Staff Accountant - Second Helpings

Vice President for Finance - HVAF of Indiana, Inc.

Staff Accountant - Society of Professional Journalists


State Health Specialist (Early Childhood/Head Start) - Transition Resources Corporation (TRC)

Coordinator of Pastoral Care and Funerals - Second Presbyterian Church

RRH Case Manager - HVAF of Indiana, Inc.

Director of Advocacy - Indy Hunger Network

Director of Programs - TechPoint Foundation for Youth

School Based Licensed Therapist - Adult & Child Health

Education Program Specialist - Indiana Latino Institute

Senior Program Coordinator (part-time) - Meals on Wheels of Hendricks Co.


Facilities Manager - Second Helpings


Indy Afterschool Corps Teen Program Director - Boys & Girls Clubs of Indianapolis

Indy Afterschool Corps Education Director - Boys & Girls Clubs of Indianapolis