September 9, 2020
Local Nonprofits and Businesses Reap the Benefits of Committed Partnerships
by Shari Finnell, Editor, Not-for-Profit News

Even in the best of times, nonprofits can find it challenging to boost visibility, gain more donors and raise funds. Success often demands a complex mix of strategies, including annual fundraisers, email campaigns, and social media marketing, executed over an extended period of time.

Partnerships with businesses are proving to be a critical component in filling those gaps, according to several local nonprofits. These partnerships appear to be evolving in recent years, as businesses explore more ways to support nonprofits beyond matching gifts, sponsorships and annual fundraising campaigns.

Williams Comfort Air, a business that specializes in HVAC and plumbing, not only contributes to nonprofits with matching gift campaigns; it invests in marketing campaigns on their behalf. As part of its partnership with Outreach, Inc., which serves homeless youth, Williams Comfort Air hired professional production crews to develop radio spots and video productions and promoted the nonprofit’s story to larger audiences. 

First Person Advisors, a benefits and compensation advisory firm, recently established a foundation in partnership with Central Indiana Community Foundation (CICF) and Selflessly. The foundation will be funded through 1 percent of the company’s annual revenues, as well as matching of individual employee’s gifts of up to $1,000 a year each.

In keeping with a volunteerism tradition started in 2014, OneAmerica, this week, launched its “Week of Caring” at a time when volunteerism is significantly down due to the COVID-19 pandemic. While the volunteer efforts may look different due to social distancing requirements, OneAmerica associates are finding creative ways to donate their time, including hosting storytelling sessions for underprivileged youth and assisting with letter writing campaigns.

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How to Protect Yourself and Your Organization from Fraudulent Attacks
by Cody Lents, change manager, COVI

Malicious cyberattacks cost the U.S. economy as much as $109 billion in 2016, the Council of Economic Advisors reported. Three years later, in 2019, individuals and organizations experienced record losses due to fraud, identity theft and other related complaints, according to the Federal Trade Commission (FTC). 

During the current global pandemic, fraudulent activity has continued to increase. Today, we have a lot to be overwhelmed by, but knowing how to best protect yourself now can keep you safe for the future.

The following includes important information and tips to minimize your risks of becoming victimized by fraudulent attacks:

Why are fraudulent attempts on the rise? According to the Fidelity National Information Services, Inc. (FIS), criminal activity involving pilfered credit card numbers and phishing attacks has increased during the COVID-19 pandemic — targeting both consumers and banks. Also, with the decline in travel and shopping at brick-and-mortar stores, more and more fraudulent attacks have shifted to the internet. 

FIS reported that the dollar volume of attempted fraudulent transactions increased by 35% in April 2020, when compared to April 2019. It also noted that the trend seemed to be continuing.

Westfield Chamber of Commerce has named Steve Latour as its new executive director of the Westfield Chamber of Commerce. Latour previously served as the CEO of Sigma Tau Gamma Fraternity and Foundation.
Kiwanis International has named Pam Norman as its new chief philanthropy officer. Norman will oversee the Kiwanis Children’s Fund while maintaining oversight of corporate relations.
Indiana Careers in Construction Association has hired Lynn Busby as director of community outreach. Busby previously served as business development manager for Wilhelm Construction. — Inside Indiana Business
Martin University has named John Girton, Jr. as director of marketing and communications. Girton previously served as director of creative services for Tennessee State University. — Inside Indiana Business
The Fun Fitness Foundation is preparing to take its financial literacy, creative arts and other youth programming to the streets in a renovated bus, featuring fitness elements. 
The philanthropic sector has received more than $11.9 billion in donations since the start of the pandemic -- significantly surpassing the relief funds raised after other disasters, according to the Center for Disaster Philanthropy and Candid.
Our sponsor marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about each sponsor's nonprofit services, click on its logo.

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