521 5th Ave Suite 1700, New York, NY 10175
O: (212) 292-4555  F: (646) 430-8411
Summer 2012

MJ Pedone

Public Relations     


As President & CEO, MJ Pedone has supervisory and strategic control over all functional disciplines of Indra Public Relations. A former partner and CEO of Pro Players Sports Marketing Group, Inc., MJ served as President of the Sports Branding Division working with professional athletes to activate PR, marketing and branding campaigns across a wide range of corporate platforms. With almost two decades of experience, MJ is a result driven leader with B2B and B2C experience and is a seasoned marketing and public relations specialist who possesses a unique perspective when it comes to celebrities, athletes, nonprofit organizations and business branding from the grass roots to multimedia level.


MJ's ability to present and articulate comprehensive marketing strategies and complete the loop of communication has always been recognized as exceptional. MJ's relationships and "A-List" roster of clients reads like a "who's who" of Professional Sports, Hollywood and Corporate America earning her the title of Publicist for many of her celebrity clients. MJ's forward-thinking approach towards business strategies, has led to unique and successful cross marketing opportunities for her clients. Integrity is the foundation of her values and character and is inherent in the methodology that she has employed in forming her firm and trusting relationships. MJ's imprint on the industry has now expanded globally by helping celebrities and nonprofits address disaster relief programs in Haiti, Africa and most recently, Sri Lanka. Indra Public Relations is proud of helping their nonprofit clientele raise a significant amount of funds throughout the years under MJ's strategic guidance and leadership.


MJ Pedone is a Member of the National Association of Professional Women (NAPW) and is a published writer of the book Media Magnetism. 





Allie's Quote of the Month:    

 "Heroes are not giant statues framed against a red sky.  

They are people who say, 'This is my community, and it's my responsibility to make it better."

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Recent Summer Successes

5th Annual Clay Walker Charity Golf Classic
 at the world-renowned Pebble Beach Resort 
June 29-July 2, 2012
Clay Walker Charity Classic At Pebble Beach Foursome (L-R): Mike Kennedy, Jeff Garrison, Anthony Anderson, Clay Walker

Golfers from all over the country and NBA All Stars, Clifford Robinson and John Starks, WFAN's Radio & TV Talent, Ann Liguori, Artist/Songwriter/Producer, T Bone Burnett, Actor/Comedian, Anthony Anderson and Singer/Songwriter, Sarah Marince joined Clay Walker for this fun filled week to raise money and awareness for his charity, Band Against MS (BAMS), a disease Walker has been battling since 1996. The event kick off included a welcome Putting Contest and reception and was followed by three fabulous rounds of golf on the beautiful Links of Spanish Bay, Spyglass Hill and Pebble Beach. The Grand Gala included dinner, open bar, a live and silent auction and an exclusive concert by Clay Walker. Nashville's newest star, Sarah Marince, opened for Clay Walker and brought the crowd to their feet. Anthony Anderson surprised the crowd with his rendition of "You're Going to Love Me" and T Bone Burnett sang and strummed his guitar for the wowed crowd as well. "This has been an incredible few days with my family, friends and supporters of Band Against MS (BAMS).  Pebble Beach is one of the most beautiful places in the world and I am so grateful to have the opportunity to raise awareness and funds for a disease that affects so many by combining two of my favorite passions, golf and music," said Walker. "I am still wondering why it took Clay 5 years to invite me to his great event. I am now an even bigger fan of his and the work of Band Against MS. I will be here to support his mission for years to come," said Anthony Anderson. 




The 14th Annual Ann Liguori Foundation 
Charity Golf Classic 
held on Wednesday, June 6, 2012 
at the Maidstone Golf Club in East Hampton 
Former Yankees pitcher Tommy John, Ann Liguori & 
Marty Hackel, 'Mr. Fashion,' Golf Digest 
Photos by Tom Fitzgerald and Pamela Deutchman / www.society-in-focus.com
Many of Ann's friends came from as far as Ireland, California, Ohio and Texas to play in the sold-out event. Golfers included Yankee's pitcher Tommy John, Marty "Mr. Fashion" Hackel of Golf Digest, Barry Weiner, agent to Paula Dean, Jim McCann of 1-800-Flowers and Mike Ferris, VP, TaylorMade Adidas. "It was a fabulous day for a great cause and I thank all of our golfers, sponsors, donors and volunteers who made it so special," says Liguori, sports talk show host/author/producer and President of the Ann Liguori Foundation. This year's dinner honoree was businessman Jim Halpin, CEO of Platinum Maintenance, for his continued commitment to the Ann Liguori Foundation as well as a variety of other charities. "Ann is just a fantastic ambassador, and more leaders need to step up and help such charitable causes," says Halpin. I was honored to have been presented the Businessman Award on behalf of her Foundation, for the charity work I believe in so diligently supporting." Sponsors and major donors included Clarins USA, Cross Golf Apparel (www.crossgolfapparel.com), Duck Walk Vineyards, Outback Steakhouse, North & West Coast Links, Platinum Maintenance and Taylor-Made Adidas. Proceeds will benefit the American Cancer Society and Healthy Children, Healthy Futures.


 Click here to enlarge

The Salon Bar spa is the new all inclusive beauty spa in East Hampton. This exclusive spa adorned with Swarovski crystals and photographs of beauty icons from the 19th century, offers luxurious services ranging from 24-Karat Gold Eye Treatment, 24-Karat Gold Facial Collagen Mask made with real 24-karat gold flakes, and Wine and Chocolate Body Wraps to name a few. Botox, Fillers, Laser, Microdermabrasion and other anti-aging treatments are available as well as traditional services with special touches such as Manicures, Pedicures, Haircuts & Color, Blowouts, Makeup Application, Massages, Waxing, Eyelash Tinting & Extensions and Teeth Whitening. For the mothers to be, there is an exclusive beauty and massage menu available. www.salonbar.com  



John Franco Inducted Into Mets' Hall Of Fame


There's always been something about John Franco that made him the quintessential New Yorker.  Once an All-Star closer and New York Mets captain, Franco is now a member of the Mets' Hall of Fame.  He was inducted this June 3, 2012, during a 35-minute ceremony at Citi Field before a Sunday night game against St. Louis this June 3, 2012. Wiping tears from his eyes at the podium behind second base, he thanked just about everyone he could think of and said pitching for his boyhood team was a dream come true. Franco's family, friends and several former teammates from the Mets and nearby St. John's University were on hand for his big night.  


"For those 14 years that I played here, I gave it my best," a smiling Franco told fans who arrived early for the festivities.


Dressed in a sharp suit and orange tie, he walked in from the right-field bullpen to the song "Johnny Be Good" and waved to the crowd. He was presented with his Hall of Fame plaque, to be displayed alongside the others inside Citi Field's main entrance.


The ceremony started with New York City Department of Sanitation bagpipers playing in left-center field. Franco's dad was a sanitation worker for nearly two decades and a union shop steward in Brooklyn. In a touching tribute, the reliever wore his late father's orange Department of Sanitation T-shirt under his uniform when he pitched for the Mets, and he got choked up Sunday night when talking about his parents. "The sanitation department was like my second family," Franco said. His salute featured a 2-minute video tribute and concluded with Franco throwing out the first pitch to son J.J., who wore his father's No. 45 Mets jersey.


Small for a pitcher at 5-foot-10, Franco was drafted in the fifth round by the Los Angeles Dodgers and beat the baseball odds to last 21 seasons in the majors. He did it with a crafty circle change and a fearless, fiery mindset on the mound.   

Franco is the Mets' career leader in saves (276) and games pitched (695). He joined the team in 1990 after a trade from Cincinnati and stayed in New York until 2004, making him the second-longest tenured player in team history. The four-time All-Star finished with 424 major league saves, fourth on the career list and the most by a left-hander.  


Highlights of Franco's stint with the Mets include a World Series win and a 1.88 ERA in 15 postseason appearances. Twice he struck out home run king Barry Bonds in crucial situations during the 2000 NL playoffs, helping the Mets advance to a Subway Series.


One of only three captains in Mets history, Franco became the 26th member of the team's Hall of Fame, joining such luminaries as Casey Stengel, Gil Hodges, Ralph Kiner, Tom Seaver, Gary Carter and Tug McGraw - another lefty reliever with a bubbly personality who was Franco's favorite player as a kid. Some of those Hall of Famers were on the field for the ceremony, including ex-teammates Dwight Gooden and Darryl Strawberry.


"To be on the wall with those guys, it means an awful lot to me," said Franco, now a club ambassador with the Mets. "It's humbling. I'm very honored."



Media Magnetism has received 5-star reviews and is now available for purchase here.


We are pleased to announce that several of our clients are officially featured bloggers for   
The Huffington Post Impact section!     
Follow Trent, David & Clay's respective blogs here:    

Ringing the NASDAQ Closing Bell 7/19/2012!  

In celebration of the upcoming Trent Tucker Celebrity Golf & Gala on September 9 & 10, 2012, presented by Trent Tucker's All 4 Kids Foundation and The Max Cure Foundation for pediatric cancer causes, NBA World Champion Trent Tucker rang the Closing Bell at the NASDAQ MarketSite. 

Ringing the bell with Trent was his Manager MJ Pedone, Founder of indra public relations, current and former NY Giants Super Bowl World Champions, Steve Weatherford and Howard Cross (Sr. VP at Cresa NY), 2x World Series Champion Howard Johnson, Allie MacLeod, Publicist and Intern Kayla Mae Johnson of indra public relations.


L-R: Howard Cross, Howard Johnson, Trent Tucker & Steve Weatherford
huge congratulations is in order for the pediatric cancer community as a whole which includes the individual efforts of Nancy Goodman and her Kids vs. Cancer Foundation and 

The Max Cure Foundation's Executive Vice Chairman, 

Richard Plotkin for his involvement in the 

Creating Hope Act. 

Last September at the 2nd Annual Pediatric Cancer Caucus in Washington D.C, David and his son, Max Plotkin, invited guests of Congressman Michael McCaul, spoke on Capitol Hill to an assembly filled with US Congressmen, CEO's of corporations and foundations among hundreds of other pediatric cancer advocates in favor of the Creating Hope Act. Eight year old Max shared his story and received a standing ovation by a crowd of over 500 attendees. On Monday, July 9, 2012, the Creating Hope Act was signed into law by President Obama. The passing of the Creating Hope Act is a historic moment for the pediatric cancer community and is the first Congressional effort to address the profound scarcity of drugs for pediatric cancer and other pediatric life-threatening and rare diseases. 


Representative Michael McCaul (TX) and Representative G.K. Butterfield (NC) co-sponsored the Creating Hope Act, introducing it to legislation on September 26, 2011. Richard Plotkin was active with respect to the efforts of the bipartisan Congressional Caucus on Pediatric Cancer to get the Creating Hope Act passed. He has been personally thanked for his efforts by Rep. McCaul (TX), Nancy Goodman and many others who expressed their gratitude by acknowledging Richard as one of the "driving forces" behind making this a reality. Less than .05% of bills that get introduced are signed. 

Mark Your Calendars


Saturday, July 21, 2012


The Ann Liguori Foundation Dinner Dance At Duck Walk Vineyards Presented By Outback Steakhouse

231 Montauk Highway

Watermill, NY 11976

6:30pm - 10:30pm 


The Ann Liguori Dinner Dance at Duck Walk Vineyards presented by Outback Steakhouse will benefit the American Cancer Society and Healthy Children, Healthy Futures. This chic event features signature cocktails, delicious appetizers and a full buffet courtesy of Outback Steakhouse.  In addition to the array of food offerings, there will be music and a live and silent auction.  Each year, this event proves to be an amazing time benefitting very worthy causes. 


The Ann Liguori Foundation was established to raise money for cancer care and prevention.  Through her foundation, Ann has teamed up with Jill Jayne and established the award-winning nutritional program Healthy Children, Healthy Futures curriculum implemented in the Southampton Schools, which teaches young people about good nutrition and fitness for over-all good health benefits.  www.annliguorifoundation.org 


Ann Liguori is President of Ann Liguori Productions and the Ann Liguori Foundation. Ann is one of the original sports talk show hosts on WFAN Radio where she hosted a weekly, call-in sports show for over 20 years and continues as the station's golf and tennis correspondent. Ann hosts the weekly 'Sports Innerview with Ann Liguori' show on NPR affiliate WPPB 88.3 FM, www.peconicpublicbroadcasting.org and archived on www.annliguori.com. Ann is the author of 'A Passion for Golf, Celebrity Musings About the Game,' and writes a weekly column for CBS New York which can be read here.

To purchase tickets contact: innerview@aol.com


Saturday, July 21, 2012 (Rain Date- Sunday, July 22, 2012)


Fireworks 2012

Duke Residence

178 Springy Banks Road

East Hampton, NY 11937

6:30pm - 10:00pm 


The renowned and beloved Fireworks event at the Duke home on Three Mile Harbor in East Hampton is being revived! On Saturday, July 21st from 6:30 - 10:00pm, The Max Cure Foundation for pediatric cancer causes along with Luly Duke's Fundacion Amistad, will serve as the beneficiaries for this highly anticipated event. The most famous family of fireworks, the Grucci's (www.grucci.com), will light up the skies over Three-Mile Harbor with fireworks generously provided by the Clam Shell Foundation (www.clamshellfoundation.org). CBS News Anchor, Chris Wragge and NY Mets Hall of Fame Pitcher, John Franco and his wife Rose are the Honorary Chairs for the evening. There will be entertainment for the adults and children, a performance by the Big Apple Circus, delicious southern barbecue and live music by Washington Duke's band, "The Dukes of Brooklyn." Prior to the fireworks show, there will be a trailer shown for the animation of Henry & Me starring Richard Gere, Danny Aiello, Chaaz Palminteri, Luis Guzman and Cyndi Lauper as well as many former and current NY Yankees. Henry & Me will premiere at the Ziegfeld Theater this December.  This event will not only bring back fond memories for many, but will create new ones for attendees who missed the event's first incarnation. www.maxcure.org 


For More Information & Tickets: 



Saturday, August 11, 2012


B-East Roar Spin Returns

Amagansett Square 

154 Main Street
Amagansett, NY 11930
4:00pm - 7:00pm 


The Max Cure Foundation will benefit from a two-hour B-East adult spin class and a boot camp/obstacle course for kids at Amagansett Square - a tune-up for the fourth Roar for a Cure Carnival the following Saturday at the Ross School in East Hampton.


Supporters will be able to ride for one or two hours and while they do, children will walk on balance beams, climb walls, toss basketballs, swing on ropes over water, crawl under netting, race with eggs on spoons, jump through rings and run with tires. The children's boot camp and obstacle course activities are free and will even include face painter, bobbles for toddlers to climb and snow cones.  All children's activities will be monitored for age appropriateness.


For More Information:  

Jenny Alcebo (646) 756-2580 Jenny@maxcure.org



August 18, 2012 (Rain Date - Sunday, August 19, 2012)


Town Presents The 4th Annual Roar For A Cure Carnival

The Ross School Playing Fields

18 Goodfriend Drive

East Hampton, NY 11937

12:00pm - 4:00pm


Celebrities Attending: NY Mets Hall of Fame Pitcher John Franco and former NBA World Champion Trent Tucker with others to be confirmed


The Ross School will play host to this year's carnival on their beautiful playing fields and the grounds will be transformed into a magical carnival atmosphere with activities for all ages, from pre-toddler, to pre-teen! In addition to all of the games and interactive activities, a full-catered lunch will be served with choices available to even those with the pickiest palate. There will be walk-around entertainment, as well as music, a silent auction and raffle, a relaxation tent for the weary parents; even a nature tent, generously provided by the South Fork Natural History Museum, SOFO. Traditionally, this event has drawn well over 1000 attendees. Tickets should be obtained early and guests should arrive on time to insure that they get to enjoy all of the events that are offered. 


The Max Cure Foundation (MCF) is a 501(c)(3) public charity dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children, including the funding of an immune cell therapy lab at Memorial Sloan-Kettering Cancer Center dedicated to alternative treatments for children battling the disease. MCF provides low-income families who are battling pediatric cancer emotional and financial support, while seeking to inspire children with the disease to face it with courage and braverywww.maxcure.org


For More Information & Tickets:
Jenny Alcebo (646) 756-2580 Jenny@maxcure.org  



Sunday & Monday: September 9 & 10, 2012 

The Trent Tucker All 4 Kids Foundation Celebrity Golf & Gala presented by the All 4 Kids Foundation and Max Cure Foundation

Sunday, September 9, 2012 - Gala


43rd & 6th Ave. NYC

7:00pm - 11:00pm  

Monday, September 10, 2012 - Golf  

Old Oaks Country Club

3100 Purchase Street

Purchase, NY 10577     

9:00am registration

11:00am shotgun


Celebrities Attending: Michael Jordan (NBA), Scottie Pippen (NBA), Patrick Ewing (NBA), Charles Oakley (NBA), BJ Armstrong (NBA), Kenny Lofton (MLB), Kris Humphries (NBA), Darrell Walker (NBA), Amani Toomer (NFL) and others to be confirmed


At The Gala on Sunday night, Max Plotkin will be honored for inspiring hope among children battling cancer. 


The 2nd Annual Trent Tucker All 4 Kids Celebrity Golf Tournament & Gala is brought to you by All 4 Kids Foundation, a 501(c)(3) public charity, committed to educating at-risk youth academically, personally, socially and physically through a curriculum that expands their horizons and encourages them to participate in new areas of learning and The Max Cure Foundation (MCF), a 501(c)(3) public charity dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children, including the funding of an immune cell therapy lab at Memorial Sloan-Kettering Cancer Center dedicated to alternative treatments for children battling the disease. MCF provides low-income families who are battling pediatric cancer emotional and financial support, while seeking to inspire children with the disease to face it with courage and bravery.


For More Information on Attending, Sponsoring or Donating: Allie@indrapr.com  or MJ@indrapr.com   


Thursday, October 18, 2012


Clay Walker Gala & Live Performance 

House of Blues

1204 Caroline Street

Houston, Texas 77002

6:00pm - 11:00pm 


During this memorable evening, there will be an open bar, fine dinner cuisine, a live and silent auction and live performances by Clay Walker, Percy Sledge and Sarah Marince. Net proceeds from this event will support Clay Walker's Band Against MS (BAMS) 501(c)(3), or not-for-profit, public charity committed to providing educational information for those living with Multiple Sclerosis, funding programs researching a cure for Multiple Sclerosis and funding programs helping those living with the disease. Nationally acclaimed recording artist Clay Walker established BAMS in February 2003 because he wanted to help others living with the same disease he has battled since 1996. www.bandagainstms.org 


For more information:

Allie@indrapr.com or MJ@indrapr.com    




       www.fourseasons.com/houston      www.teva.com 

Monday, December 10, 2012


Movie Premiere - Henry & Me

Ziegfeld Theater

141 West 54th Street

New York, NY 10019

6:30pm - Red Carpet


Starring: Danny Aiello, Chazz Palminteri, Cyndi Lauper, Luis Guzman, Reggie Jackson and the cast of the NY Yankees




This newsletter provides a glimpse into our world of great nonprofits, a way to share special events and news, and an opportunity to hear about organizations and individuals working on the ground in our sector.  


We'd love to hear about other worthy nonprofits.  Send us an email samantha@indrapr.com