For Kimberly-Clark, the road to greater resiliency and sustainability within its supply chain is increasingly digital. The global manufacturer of pulp and paper products—including Kleenex tissues and Scott paper towels—brings in some $20 billion in annual sales, and maintaining visibility throughout its global ecosystem is a critical component to that success.
“[Employees] have to be able to see the problem, the flow, the information. I’m convinced that if you give them that power, they will make the right decisions, they’ll solve the problems, and they’ll get product where it needs to be. You have to give people eyes,” says Tamera Fenske, Chief Supply Chain Officer at Kimberly-Clark. “[Employees] have to be able to see the problem, the flow, the information. I’m convinced that if you give them that power, they will make the right decisions, they’ll solve the problems, and they’ll get product where it needs to be.”
Kimberly-Clark has taken major strides to develop a series of data-sharing suites that forge deeper digital relationships with both suppliers and customers to create clear views from the forest floor to the grocery store shelf, she says. These systems allow managers to monitor manufacturing, transportation, and even the carbon footprint of their production cycle—often in real time.
“We’ve created a control tower where we can see all of the orders coming in, we can see what the queue is, we can see how we allocate that out to our distribution centers, and then we can actually start to see it flow through,” Fenske says. “I have a map that I can pull up any time, and I can see how far ahead or behind our distribution centers are. I can see every single order; I can see where it’s going.”
This degree of visibility allows the company to find solutions to problems before they cascade into major issues. “We can be proactive rather than reactive. We need to be able to react and respond before somebody calls and yells at us.”
The lessons learned during the Covid 19 pandemic, when stocks of toilet paper suddenly were in short supply, have emboldened Kimberly-Clark to embed itself even more directly into the information flows of both its critical suppliers and key customers and break down silos to reduce such risks in the future.
“We’ve become laser-focused on driving those connections. We need it on the supplier side, and we need it on the consumer side,” Fenske says. “How do we overlay a full digital infrastructure with our physical supply chain? That’s what we have to get to. We all talk ‘end to end,’ but that digital connection is just as important to strengthen resilience.”
To drive that message home more directly, Kimberly-Clark recently launched what it calls a “90-day challenge” with a handful of key suppliers. The initiative aims to foster digital innovations that can improve the flow of information, enhance transparency, and even inspire collective efforts to reduce the use of plastics in the packaging of products.
The goal is to get so deeply embedded in the data systems of key customers that the company can “see their forecast, their demand, and it’s coming through into our system,” Fenske says. “We now have a handful of those where we’re completely connected on the customer side. And now we’re working to get more connected on the supplier side. We’re really using our suppliers to help drive innovations for us through the whole value chain.”
By making this kind of deep transparency a corporate priority, Kimberly-Clark distinguishes itself from many companies recently surveyed by Oxford Economics, in partnership with SAP. The survey of 1,000 global supply chain executives found that only 32% of respondents said they had complete transparency into their supply chain’s manufacturing, sourcing, or product delivery. However, nearly half of those surveyed (47.2%) said improving visibility with suppliers and across the value chain would generate greater resiliency. Other challenges remain.
“We need to move further towards demand sensing,” she says. “It’s really beneficial to have that real time data.” To strengthen that message and information sharing, and to help boost the company’s sustainability efforts, Fenske’s staff has embarked on a program to map the flow of products, from the bulk fiber that enters a paper factory, to the finished products that land on store shelves. “We’re going to walk from our distribution center to their fulfillment center to see how the product leaves, all the way from inbound to us, outbound, inbound to them and then outbound to the customer.” The goal is to assess what steps might be cut out of the process to boost efficiency, resiliency and ultimately reduce the company’s carbon and plastics footprint.
Looking ahead, Kimberly-Clark hopes to harness the power of Artificial Intelligence and tools like Chat GPT to make the manufacturing processes even more efficient and transparent. That is in keeping with most organizations in the Oxford Economics study—58.5% of whom have already deployed intelligent technologies like AI with another 55.8% saying AI is used to nearly the same extent as cloud. But executives are proceeding with caution, particularly as generative AI ramps up.
“Of course, we have the same questions everybody else does,” about the capabilities of AI and the need to protect proprietary information, Fenske says. Once it is “a little more understood and we know we can control it, we could drive more connections seamlessly with suppliers and customers.” Fenske expects the introduction of more sophisticated tools, like AI and predictive analytics, will weave the company’s intricate web of suppliers and customers ever more closely into the tactics and execution strategies being developed at corporate headquarters.
First published by SAP, 2023. Source: SAP and Oxford Economics.
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