Like many industries these days, paper and packaging producers face a complex and uncertain world. For reasons spanning geopolitics to the whims the buying public, these firms find themselves under intense pressure from rising costs, supply-chain hang-ups, and economic upheaval. They must adapt quickly to survive in the short term and build resilience for the long haul.
Energy costs are front and center. Many mill products industries – including paper, steelmaking, aluminum smelting, and cement production - are famously energy intensive. But even before prices skyrocketed in the wake of the war in Ukraine, energy comprised about 20% of paper production costs. It takes a lot of heat and power to turn rock ores and wood into metal coils and rolls of newsprint.
While extreme energy prices in Europe are the biggest news, no one is truly insulated: Even energy-rich countries are seeing huge increases in natural gas and electricity prices because its LNG exports subject domestic users to global pricing. “It terrifies me about the longer-term impact, where people pack up their tent and go home, because it’s just too hard and no one’s making enough money,” BlueScope Steel CEO Mark Vassella recently told the Wall Street Journal.
Other challenges loom. High interest rates and the threat of recession not only lend uncertainty to sales forecasts, but also impact capital-investment calculations. Raw materials costs are volatile. Labor issues abound, from trucker shortages to threatened strikes by aggrieved rail workers. Layer upon that the longer-term – and legally mandated – need to reduce carbon emissions and you have an industry slipping into crisis. Here are six ways paper and packaging companies can survive today and position themselves to thrive tomorrow.
1) Reduce financial impact
This involves mitigating financial risk through better forecasting, hedging material and commodity prices, and optimizing energy use. On the energy front, that means monitoring meter data in real-time and matching it with energy contracts and bills, and looking for ways to time-shift production to off-peak energy-price windows. Given financial pressures, paper and packaging companies need up-to-the-minute insights into global bank balances and liquidity forecasts. That requires the integration of relevant data from disparate sources on a common platform. Looking ahead, sophisticated cost modeling and risk management tools for commodity price, working capital, and financial risk management will benefit the business in the longer term.
2) Create end-to-end transparency
This requires visibility into costs and delivery timing across the supply chain and using that information to manage production more efficiently. Near-term approaches include GPS-based alerting and predictive ETAs for incoming shipments and real-time order tracking. Predictive monitoring of multimodal transportation arrivals enables exception alerts related to delays that could impact production. Longer-term solutions include simulations of supply chain disruptions and manufacturing performance using advanced analytics, machine learning, and AI feeding off real-world supply-chain data, IoT sensors, and other human and automated inputs.
3) Adapt production to a new reality
That new reality is one in which it’s crucial to optimize energy consumption and efficiency through more responsive maintenance and process improvements, a tighter grip on energy and material costs, and more precise production planning. In the near term, it’s about cutting overhead costs and work delays through the continuous assessment the entire production process, from materials consumption to inventory management to equipment usage and maintenance. Going forward, companies that harness prescriptive maintenance and scenario-plan asset performance and production alternatives will be able to quickly adapt to changing market conditions and exploit emerging opportunities.
4) Secure access to production inputs
In the immediate future, this means responding swiftly to supply disruption and swings in demand, staying connected to trading partners, and plugging in new sources of supply quickly. Going forward, it will be about predicting possible supply shortages in advance and collaborating with well-vetted suppliers to manage supply chains in ways that balance inventory availability with the risks of disruption.
5) Optimize business planning
Are there opportunities to adapt the product mix to optimize margins, taking into account the different energy consumption of particular products, and to use short-term market-demand signals in demand planning? Simulating various scenarios based on real-time, real-world data from across the company is indispensable here. Looking ahead, paper and packaging firms can cut costs and improve asset utilization with the help of scenario-based demand, capacity, and transportation simulation and planning.
6) Improve competitiveness
All of the above will improve competitiveness. But in addition, now is the time to maximize profits by implementing dynamic pricing. That means quickly responding to market changes, assessing buying habits, fine-tuning customer segments, and forecasting the impact of pricing changes before you implement them. While AI is already deployed in dynamic-pricing solutions, it will play an increasing role over time as planning and analytics become more deeply integrated – as well as more powerful – thanks to unified, cloud-based data architectures.
Paper and packaging companies are facing a litany of challenges and serious uncertainty. To survive and thrive, they’ll need to combine flexibility and agility based on a thorough understanding of costs, crystal-clear visibility into operation sand the supply chain, an ability to scenario plan along many vectors, and a commitment to continuous improvement.
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