Whether they manufacture metals, building materials, paper products, or packaging goods, growth is paramount for midsize mill products companies. And while many are generating growth, how meaningful it is may be questionable. According to research conducted by Oxford Economics in collaboration with SAP, 89% of mill products respondents work at organizations with positive revenue growth, but about half of these (44%) say this growth is less than 5%. And 71% saw profits grow in 2023—with just 22% experiencing profitability over 5%.
Midsize mill products businesses are leaning into digital transformation to address major supply chain complexities, shifting customer expectations, and growing environmental, social, and governance (ESG) concerns. But integrating the wide range of disparate data across technologies they’ve accumulated over time is not an easy task. To achieve their strategic goals, they must focus on three factors:
- Finance and supply chain connections
- Expansion into new markets using technologies with built-in localization
- Adopting technologies and processes that integrate data across lines of business
Mitigating risks to achieve growth objectives
Like most midsize organizations in our survey, the top business objectives for mill products respondents are growth focused: new customers and revenue growth. Many also prioritize innovating with new products, services, and business models. When asked about the service or support capabilities they are focused on to increase competitive advantage, the respondents cited:
- Fulfilling and delivering services efficiently and on-time (65%)
- Profitability of products (72%)
- Expanding their geographic footprint (55%)
Cloud is the springboard for business benefits
The successful rollout of nearly all technologies depends on strong, reliable business data. Today, data integration allows many mill products executives to achieve highly sought after business outcomes like creating innovative business models at scale (77%), delivering more personalized solutions and experiences to customers (74%), sharing knowledge and ideas to drive continuous innovation (74%), and collecting and using employee productivity data to improve efficiency (74%). Having a single source of truth—a reality made possible with well-integrated data and driven by cloud ERP—will be essential for mill product companies going forward.
However, only 54% of mill product executives say their company has adopted cloud solutions today—far behind the adoption rate of other industries (73% on average). This presents a valuable opportunity for mill products executives, as others in the sector that have made the switch report meaningful benefits. Improved employee experience (48%), improved agility (46%), reduced costs (42%), and optimized priorities (33%) are just some of the improvements milling executives with cloud in place are seeing.
AI adoption is similarly low compared to peers in other industries:
- Only 13% of mill products companies have implemented AI (vs. 25% survey average).
But with over half expecting to put AI into play in the next 12 months (54%), optimism is understandably high. Executives believe its biggest impact will be on their products and services. However, mill products executives stand apart in their belief that AI will also have significant impact on procurement and networks (81% vs 66% average), supply chain management (75% vs. 64% average), and manufacturing (74% vs. 55% average).
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