The BC Seafood Festival Signature Weekend, June 15 - 17, has expanded with 3 days of events, chef demonstrations, competitions, delicious seafood, BC beverages, and more at the Filberg Heritage Lodge & Park! 2018 is going to be the largest Festival in its 12 year history, bolstered by a massive integrated marketing campaign promoting the BC Seafood Festival. Businesses are encourage to engage through the following:
Through the Google Destination Marketing Organization (DMO) Partnership Program, Tourism Vancouver Island will be providing Google verification and optimization services as a Trusted Verifier and Provider, alongside 360° photography, all at no cost to tourism stakeholders.
Following three years of conducting consumer research on a Regional level, Tourism Vancouver Island developed a program to assist communities in measuring consumer awareness, desirability and Net Promoter Score in the same consistent, reliable and repeatable way.
This program used best practice consumer research methods by randomly sampling residents in key target markets (BC and Alberta) to determine critical consumer considerations along various stages of the path to purchase. This research provides reliable and comparable data enabling communities to identify consumer concerns along the path to purchase and target efforts to enhance effectiveness in areas that could use improvement. It also creates the ability for communities to establish key benchmarks and track the performance of tactics over time.
Heads-up tour & activities operators and events! Did you know your product and experiences could be sold via the Vancouver Island Visitor Centre online booking system this season, instantly expanding your sales team and exposure to the thousands of visitors who use the website and Centre annually? Check out the businesses already utilizing this online booking system and call the Vancouver Island Visitor Centre to get on board!
With the tourist season already starting, businesses, festivals and events are encouraged to upload events here for FREE onto DiscoverComoxValley.com (DCV). This robust events calendar is used not only by the Visitor Centre team in assisting with inquiries, but also is integrated as a resource via DCV social media and online marketing campaigns, as well as via the DCV E-Blasts sent annual to thousands of consumers.
YOU'RE INVITED! CVEDS AGM
Please join the Comox Valley Economic Development and Tourism Board, Members and partners for its 2017 Annual General Meeting, Thursday May 24 at 40 Knots Vineyard and Estate Winery.