ATRIUM HEALTH AND HENDRICK MOTORSPORTS LAUNCH PARTNERSHIP TO DRIVE PERFORMANCE AND WELLNESS

Atrium Health has joined 15-time NASCAR Cup Series champions Hendrick Motorsports in an innovative partnership that includes naming rights to the new 35,000-square-foot Atrium Health Motorsports Athletic Center located on the team’s campus in Concord. The agreement establishes Atrium Health as both a brand partner of Hendrick Motorsports and a long-term provider in athlete and employee wellness…

NASCAR is testing the 750hp package at North Wilkesboro

Later this year, North Wilkesboro will host the first points paying NASCAR Cup Series event at the track since 1995. And, they’ll be circling the 0.625-mile oval with 750HP. On Tuesday January 13th, North Wilkesboro Speedway will host a test session for the NASCAR Cup Series. The session will see the new 750-horsepower package in use…

NASCAR and Justice shift into high gear with new collaboration

Justice, the leading fashion and lifestyle brand for tween girls, is excited to announce its newest collaboration with NASCAR, bringing the high-energy world of motorsports to tween fashion through an exclusive, sport-inspired apparel collection. This dynamic partnership blends Justice’s vibrant, trend-driven aesthetic with NASCAR’s iconic racing legacy, resulting in a bold collection that celebrates fandom, self-expression, and confidence. Designed for tween girls, the NASCAR x Justice collection delivers playful graphics, sporty silhouettes, and nostalgic racing details — all reimagined in a way that feels fun, wearable, and full of personality…

NASCAR to announce new championship format

NASCAR will hold a press conference to announce the championship format for the 2026 season and beyond.

WHEN:

Monday, January 12

3:30 p.m. ET

Sawyer Brown pre-race concert revs up Window World 450 at North Wilkesboro

As NASCAR Cup Series points racing returns to North Wilkesboro Speedway for the first time in nearly 30 years, the soundtrack of that era returns as well with multi-platinum country hitmakers Sawyer Brown headline a pre-race concert presented by Raymer Oil. The performance will be part of The Boys and Me Tour, firing up fans before the historic Window World 450 at 7:30 p.m. on Sunday, July 19, 2026…

Jimmie Johnson joins TRICON Garage for San Diego Truck Series race

TRICON Garage (TRICON) announced today that NASCAR Hall of Famer and seven-time Cup Series (NCS) champion Jimmie Johnson will return to the NASCAR Craftsman Truck Series (NCTS) for its inaugural race at Naval Base Coronado in San Diego, California…

Chris Windom Ready for Sophomore World of Outlaws Season with Sides Motorsports

Chris Windom is set for year two with the World of Outlaws NOS Energy Drink Sprint Cars. The 35-year-old teamed with Sides Motorsports in 2025 for his first tour with The Greatest Show on Dirt, and their plans are the same for 2026…

Racer Media & Marketing announces executive leadership transition; CJ Olivares appointed Group CEO

Racer Media & Marketing, Inc. (RACER), the premier North American authority on motorsports and car culture, today announced the appointment of CJ Olivares as Group CEO. Olivares, who currently serves as President of RACER Network LLC (RACER Network), will expand his leadership to include strategic and day-to-day oversight of the operations of RACER. He succeeds RACER founder Paul Pfanner, who departs the CEO role after three decades…

Chip Wile takes over as Exec Dir of NASCAR’s Drivers’ Advisory Council

Longtime NASCAR exec and former Daytona International Speedway president Chip Wile is “taking over” as Exec Dir of NASCAR’s Drivers’ Advisory Council. He assumes the position previously held by former NASCAR driver Jeff Burton, who is “remaining with the group as an advisor.”…

NASCAR - Managing Director, Partnership Marketing Position

The Managing Director, Partnership Marketing will lead a portfolio of partner accounts and the team that supports them, driving revenue growth and delivering best-in-class partnership marketing. This role sets the strategic vision for how partners show up across NASCAR platforms, shaping marketing strategy, activation, creative solutions, and value storytelling. This position blends commercial acumen, marketing expertise, and cross-functional leadership to ensure partnerships drive measurable business impact for both NASCAR and its partners…

Are you a current member of the NCMA? Join TODAY or Renew NOW!

Enjoy the perks of a NCMA membership! Discounts, networking opportunities, and more - multiple membership levels available for all kinds of members from Corporate, Tracks, Non-Profits, small businesses, Drivers and more. Check our our Membership Directory to see who our most current members are…

For more information visit: http://www.258aviation.com/

WHY CHOOSE HPX

HPX is the future of the automotive aftermarket and where the high-performance automotive world converges to build what’s next. Hosted by NCMA and held in Charlotte – the beating heart of American motorsports – HPX is a trade show and conference that unites the full spectrum of the industry: manufacturers, race teams, builders, retailers, shop owners, content creators, and enthusiasts. It’s a launchpad for innovation, a marketplace for serious business, and a community built on speed, grit, and collaboration. From pioneering product design to next-level tuning and business growth, HPX is where the future of performance begins.

HPX 2026 will bring together hundreds of repair shops, engine builders, dealerships, supply stores, drivers, race teams, enthusiasts, media, associations, instructors and more in Charlotte, North Carolina, for 3 days of fast-paced networking, education and fun!

• Interact with an engaged, targeted East Coast audience of automotive professionals, buyers, retailers, racers and enthusiasts in the heart of North Carolina.
• Capitalize on the momentum from the inaugural show to amplify your brand’s visibility and drive measurable ROI.
• Showcase your cutting-edge products and high-performance innovations to an audience primed for the latest solutions.
• Network face to face with key decision makers, distributors and media influencers shaping the aftermarket landscape.
• Generate qualified leads and partnerships through curated matchmaking, live demos and exclusive events.

Act Now to Request Your Booth

Contact Billy Rieck | Director of Sales

813.299.7937

NCMA is happy to share information regarding its membership through the Daily Industry News. If you have information that you’d like disseminated, please send details to chad.willis@motorsportsnc.org

.