Message from President & CEO Ingrid Jarrett
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Today's update includes:

  • General Updates
  • FIFA is Officially Considering Vancouver as a 2026 World Cup Host City
  • Tourism Vancouver Island Makes Groundbreaking Transition to 4VI!
  • go2HR | Tools to Transition Businesses to Communicable Disease Prevention Plans
  • Celebrate #DineInDoOver
  • Join ABLE BC's LRS and LP Policy Committees
  • British Columbian Urged to Prepare for Flooding & Wildfires
  • Indigenous Tourism Association of Canada Launches 2022-2023 Action Plan
  • Looking to Better Understand International & Domestic Recruitment? We Can Help
  • Air Canada Adds More Flights to and from Australia
  • TIAC | GoGreen for National Tourism Week
  • BCLCA Survey Reveal Most Bookings Come from Repeat Customers
  • Take Safer Spaces Training Today | Gain Critical Knowledge
  • REGISTER! | Okanagan Golf Tournament May 10
  • News - See more below!
  • Hot Off the Press
  • BC | Canada News
  • World News
  • Industry Trends
  • Tipping Our Hat to Industry!
  • Industry Celebrates Tourism Vancouver Island's Groundbreaking Transition to 4VI – a social enterprise in support of a sustainable future for Vancouver Island
  • Mark Your Calendars - see below!
  • Comment Card | Thoughts and Comments from Our Industry
  • Last Laugh | A Little Something to Make Our Members Smile
FIFA is Officially Considering Vancouver as a 2026 World Cup Host City
Vancouver has officially been classified as a “Candidate Host City” in the competition amongst Canadian, American, and Mexican cities to host the joint three-nation 2026 FIFA World Cup.

FIFA made the announcement today as an update to its process of selecting host cities, to be finalized by the end of the second quarter of 2022.

While negotiations have been taking place since the second half of 2021, the “Candidate Host City” classification brings Vancouver into the formal process of being seriously considered one of the 16 host cities hosting the World Cup in 2026. Vancouver now joins Edmonton and Toronto as potential Canadian hosts.

Melanie Mark, the BC Minister of Tourism, Arts, Culture, and Sport in a released statement today responding to FIFA’s announcement:

"I am encouraged that FIFA has confirmed Vancouver, British Columbia, as a candidate host city for the FIFA World Cup 2026. The FIFA World Cup is the largest single sporting event in the world. Hosting the event would be a once-in-a-generation opportunity for soccer fans, for our tourism sector and for all British Columbians."

Destination BC and BC Stats estimated that hosting will bring over $1 billion in new revenue for B.C.’s tourism sector during and in the five years that follow the event. "There are tremendous benefits for individuals and communities alike. We expect this event to be a magnet for visitors to support local business in beautiful British Columbia."
Tourism Vancouver Island Makes Groundbreaking Transition to 4VI!
BIG news from the Tourism Vancouver Island team! Yesterday, Tourism Vancouver Island announced it will forge a new path forward by transitioning from a destination management organization (a traditional business model in the tourism industry) to a social enterprise called 4VI, a business created to ensure that travel is a force for good for Vancouver Island – forever.

A social enterprise is a revenue-generating business that identifies a social good and directs its revenues towards that good. 4VI will support four pillars of social responsibility, including: communities, businesses, culture and environment. With the support of its Board of Directors and trusted advisors, 4VI will create partnerships in the year, to come into which it will invest. 

Statement from 4VI CEO, Anthony Everett:

“Tourism Vancouver Island was a 60-year-old organization and we need to change with the times. We are making an industry-leading transition that will allow us to be Vancouver Island’s respected tourism advisors known for investing profits into powering the stewardship of our destination and our home. We don’t want to sit around a boardroom table and simply talk about responsible travel and sustainability. Instead, we are putting our expertise into action and will generate real dollars that will make a real difference to Vancouver Island.

We applaud Tourism Vancouver Island for this remarkable commitment!
go2HR | Tools to Transition Businesses to Communicable Disease Prevention Plans
As many COVID-19 restrictions were lifted earlier this month, employers are now able to transition from Safety Plans to a Communicable Disease Prevention Plan (CDPP) that includes general measures to reduce the risk of communicable diseases in the workplace.
go2HR’s health and safety professionals are here to support tourism and hospitality businesses and have developed a number of resources to assist operators in developing their Communicable Disease Prevention Plan:
Celebrate #DineInDoOver
Over the month of April, Restaurants Canada continues to encourage businesses and consumers to participate in a #DineInDoOver all month long. Through this campaign, Canadian consumers and businesses will come together at their favourite local restaurant and ‘redo’ the moments they’ve missed over the last two years.
Help kick off the revival of the foodservice and hospitality industry, which was so deeply impacted during the pandemic. Go to to find resources to promote the campaign and drive customers to your restaurant. 
Join ABLE BC's LRS and LP Policy Committees
Interested in helping set ABLE BC’s policy priorities and government relations strategies? Join one of ABLE BC's policy committees and work directly with ABLE BC’s Executive Director, Jeff Guignard, to tackle industry’s most urgent liquor retail and liquor primary issues.
ABLE BC members are invited to join ABLE's Licensee Retail Store and Liquor Primary policy committees. RSVP to Ann Brydle (Manager of Membership and Communications) and indicate which committee you would like to join by Wednesday, April 27.
Licensee Retail Store Policy Committee:
·   Date: Thursday, April 28, 2022
·   Time: 10:00 am to 11:00 am
·   Location: Zoom
·   RSVP here
Liquor Primary Policy Committee:
·   Date: Thursday, April 28, 2022
·   Time: 11:00 am to 12:00 pm
·   Location: Zoom
·   RSVP here
British Columbian Urged to Prepare
for Flooding & Wildfires
Wondering how your business can best prepare for this year’s spring freshet and wildfire season?

Key steps to prepare for flooding:
✔Clear debris from gutters and downspouts, and have a household/business plan ready;
✔Elevate and anchor utilities, such as heating systems, electrical panels and sockets.
✔Stay constantly alert for changing conditions, particularly if you live, work or operate in low-lying areas or near waterways.

Key steps to prepare for wildfires:
✔Remove combustible material down (i.e. dry grasses) to mineral soil and use non-combustible materials, such as gravel, brick or concrete, in areas adjacent to building structures.
✔Clear leaves and evergreen needles from gutters.
✔Avoid planting flammable trees and plants (i.e. cedar, tall grasses etc.) near building structures.
✔Keep lawns well watered and mowed.
✔Move firewood piles, construction materials, storage sheds and other potentially combustible structures away from your building structure.
✔Clean up fallen branches, dry grasses and needles to eliminate potential surface fuels.
Indigenous Tourism Association of Canada Launches 2022-2023 Action Plan
The Indigenous Tourism Association of Canada (ITAC) has launched their 2022-23 Action Plan for the continued resurgence of Indigenous tourism across Canada.

ITAC’s 2022-23 Action Plan supports the sustainable restoration of Indigenous tourism in Canada as the sector leader to support annual growth in jobs, marketing, GDP contributions and the creation of new Indigenous tourism businesses.
Looking to Better Understand International & Domestic Recruitment? We Can Help!
Today's labour recruitment market is incredibly competitive, and navigating international and domestic recruitment options can be both confusing and challenging. Meet Alison Langford: BCHA's Workforce Strategist and dedicated expert in international and domestic recruitment. 

All BCHA members are eligible for a complimentary recruiting consultation with Alison. During your one-on-one session, Alison will review your workforce needs and discuss options available to support your hiring efforts. 

Should you be struggling with where to start or simply want to learn more about this complex space, book your session with Alison today. Contact |
Air Canada Adds More Flights to
and from Australia
With travel confidence continuing to improve in 2022, Air Canada will ramp up its Sydney-Vancouver flights as of May 1 to ten weekly return flights during the peak travel period of June 6 to September 5.

The additional flights will depart Sydney on Monday, Thursday, and Saturday at 1:40pm to make it easier for travellers from outside Sydney who need a connecting domestic flight before winging their way to Vancouver. Air Canada will also bring back direct Brisbane-Vancouver flights beginning July 1. 
TIAC | GoGreen for National Tourism Week
Tourism Week in Canada is back again May 29-June 4, 2022, and the Tourism Industry Association of Canada (TIAC) is recognizing the importance of the industry and the resilience of its workers by calling on all Canadians to TRAVEL NOW - for work, life, and play! TIAC is asking for your support to champion our local tourism destinations, businesses, and employees by lighting up your business in Tourism Week’s “Glowing Green” (colour hex code: #8BC53F) all week long. Share pics on social media and don’t forget to tag us and use the hashtags #GreenMeansGo and #TourismWeekCanada2022
BCLCA Survey Reveal Most Bookings Come from Repeat Customers
British Columbia Lodging and Campgrounds Association’s (Canada) Annual Occupancy and Rate Survey Results have revealed that most bookings (52.2%) come from repeat customers.
The goal of the survey was to gain a better understanding of the performance of all private sector campgrounds in 2021. Highlights of the survey include:
  • Efforts to minimize cancellations start with cancellation policies; (42%) characterize their policy as flexible, while 40% say their policy is moderately flexible.
  • In 2020, the pandemic drove visitors’ average length of stay notably higher than pre-pandemic.
  • In 2021, visitors continued staying longer in one location and increased the length of stay up to 5.0 nights.
  • Average Maximum nightly rates are increasing for all site types in 2022, with Full Service and Tent sites increasing the most (up 5.5% and 8.2%, respectively, over 2021 rates).
Take Safer Spaces Training Today | Gain Critical Knowledge
Did you know, according to a 2020 report by Statistics Canada, one in four women and one in six men experienced inappropriate sexualized behaviours at work within the previous year? Or, that many victims didn’t report the harassment because they were fearful their careers would suffer as a result?

Workplace sexual harassment is a serious issue in all industries, including tourism and hospitality.

go2HR, with support from Justice Canada, is actively working to reduce sexual harassment in our industry – and there’s no better time than now, as we move through pandemic recovery and “build back better”.

On March 21st, go2HR launched Safer Spaces, a three-year education, awareness and training program that helps employers, supervisors and workers identify sexual harassment and outline clear steps towards creating sexual harassment free workplaces. The program begins with a free, self-paced employer and supervisor-focused training course, which takes place entirely online. To learn more about Safer Spaces, or to register for the training course, visit Safer Spaces.
REGISTER! | Okanagan
Golf Tournament May 10
Join us for BCHF’s inaugural Okanagan Golf Tournament at the Harvest Golf Club May 10!

The tournament is expected to attract over 130 golfers and will offer a full day of food, drink, prizes, networking, and fun for owners, managers, and suppliers -- all in the name of helping our own! Funds raised help hospitality workers across BC each year that are in a financial crisis due to a medical condition.

At 7,109 yards, The Harvest is a championship-length layout designed by renowned Canadian golf course architect Graham Cooke. Following your round, enjoy a networking reception and silent auction with your fellow players to celebrate our industry among new contacts and friends!
Inaugural Okanagan Golf Tournament
Vancouver Golf Tournament
Victoria Golf Tournament
Industry News & Quick Links
Tipping Our Hat to Industry
Industry Celebrates BIG Wins at the 2022 Vancouver Island Tourism Conference!

Last night, the winners of the 2022 Vancouver Island Tourism Conference Industry Awards were announced at a gala held at the Delta Victoria Ocean Pointe Resort!
Awards were given in five (5) categories recognizing excellence within the Vancouver Island travel and tourism community.

A massive congratulations goes out to the following winners!
1. Resilient Business of the Year: Kaatza Station Museum
2. Employer of the Year: Oak Bay Beach Hotel
3. Employee of the Year: Josh Brown, Black Rock Oceanfront Resort
4. Social Responsibility: Victoria Airport Authority
5. People’s Choice: Malahat SkyWalk
Mark Your Calendars

The BC Hospitality Foundation (BCHF) announced the launch of the new Okanagan Golf Tournament. The inaugural Okanagan tournament at The Harvest Golf Club in Kelowna will kick off the golf season on May 10, 2022.
Register your team now while availability lasts.
Online Education Support for Businesses and Employees
Destination BC has partnered with Small Business BC to offer free access for tourism business stakeholders across the province to online education supporting COVID-19 recovery.
  • April 20th - Online Lead Generation for Small Business
  • April 20th & 27th - Market Research for your Business Package
  • April 26th - Get Started with Email Marketing
May 8, 2022 – May 11, 2022

IMPACT is a collaborative national dialogue on innovation. The dream to create a legacy for sustainable and regenerative tourism in Canada is stronger than ever, and your voices are needed.
Join in on a national conversation on sustainable tourism, as delegates and speakers explore and compare models for tourism recovery. Hear from some of the most creative and innovative experts in the business and address our new reality of higher expectations, for and of visitors.
ABLE BC To Host Industry Meetings | Please RSVP by Monday, April 18th.
  • Come meet ABLE BC’s Executive Director, Jeff Guignard, for a discussion of:
  • What is ABLE BC and how do they work?
  • Update on current liquor industry issues
  • Learn about the issues ABLE BC is advocating for and progress on key policy priorities
  • Learn about ABLE BC benefit programs
  • Connect with other licensees and ABLE BC members in your area
  • Question and answer period with ABLE BC Executive Director, Jeff Guignard

Victoria Details: Date: Tuesday, April 19 9:30 am to 11:30 am
Spinnakers Brewpub, 308 Catherine Street, Victoria | RSVP here

Nanaimo Details: Date: Wednesday, April 20 10:00 am to 12:00 pm
Quarterway Pub, 1431 Bowen Road, Nanaimo | RSVP here
Gender in the Workplace

Over the last year, the Greater Vancouver Board of Trade has been offering a variety of training sessions through the Canadian Centre for Diversity and Inclusion (CCDI).
Sessions Include:
May 5: Gender in the Workplace
May 12: LGBTQ2+ Inclusion
May 19: Indigenous Inclusion
May 26: Including Persons with Disabilities
June 2: Race and Ethnicity in Canada
Click here to learn more and to register.
Hiring with EDI in Mind | A Webinar & Resources
Looking for resources to help your organization build more inclusive job postings, interview techniques, accessibility policies, and more?

  • RESOURCE HUB | The Talent MATCH Program is a collaboration between the BC Alliance for Arts + Culture, the BC Museums Association, go2HR, and the Association for Co-operative Education & Work Integrated Learning (ACE-WIL) BC/Yukon. The project explores tools and resources to help WIL employers and staff effectively address student barriers around discrimination and inclusion.
  • WEBINAR | Join #TalentMATCH for an info session reviewing the resources available on April 26 at 3pm.
Comment Card | Click on Image for More
"I'm Staying in Tourism"
BCHA on TVI Panel
Building a Winning Team
Destination Vancouver Celebrates Return of Cruise Season
HAC Announces Conference Panel: Talent Tug of War
Last Laugh | This One's for the Night Auditors