Happy International Women's Day to all sensational self-identifying women in British Columbia's accommodation, tourism, and hospitality sector!

Today, we celebrate female achievement and #BreakTheBias for an equitable world.

Please note: the next BCHA Industry Update will be distributed Friday March 11 due to the BC Tourism & Hospitality Conference taking place this week! We look forward to seeing everyone there. 
Today's update includes:

International Women's Day Profile | Become a Woman of WORTH
The Women of Recreation, Tourism & Hospitality (WORTH) Association is the first society in B.C. dedicated to advancing women in the recreation, tourism, and hospitality industries. WORTH provides complimentary (or minimally priced) networking and educational events, skills training, mentorship programs, and leadership resources to keep women focused on their career ambitions.
This year, it's free to become a member and stay connected and supported with the newsletter, events, and resources.
Driving Female Success | Royal Roads University Survey for Female Executives
The School of Tourism and Hospitality Management at Royal Roads University is collecting data to to discover how women in executive leadership roles, specifically in the hospitality and tourism sectors, have successfully obtained top positions. They invite you to describe your experiences as a leader in the tourism and hospitality industry in the following survey, designed using the appreciative inquiry model. The survey has 17 questions, 11 of which are open-ended. It should take you approximately 10 minutes to complete.

Upon completing this research, the objective is to submit a peer-reviewed journal article to share with current industry professionals and graduate students looking for more guidance and successful leadership pathways. 

Help pave the way for future generations and take the survey today!
Update | Roadmap to Recovery
Your Action is Still Needed
Right now the government has about a thousand submissions worth trillions of dollars on its desk but it only has around $100B to spend.  

In the next two weeks, the federal Cabinet will decide which of these demands is the most urgent.  

We need to develop a groundswell of pressure at the MP level to drive a successful outcome. Our issues need to be the thing they can’t ignore. But we have work to do this week and next and need all voices within our sector to aggressively advocate for the Federal Government to commit to the following priorities: 

  1. Reopen: Announce a fully opened border immediately
  2. Survive: Transition the Tourism & Hospitality Recovery Program (THRP) to a Bridge Program until summer 2022
  3. Compete: Commit to a dedicated tourism and hospitality labour strategy

We Ask That You Do The Following:
  1. Request & Hold a Meeting with your Member of Parliament
  2. Share HAC’s Roadmap to Recovery [fr] with your Member of Parliament during your meeting
  3. Send a quick-action letter that you can send to your Member of Parliament in a few simple clicks
  4. Amplify this message with pre-written social media posts
Reminder | Roadmap to Recovery Information Webinar
Next week, the Hotel Association of Canada will be holding a mission critical webinar to launch a new grassroots campaign in advance of the 2022 Federal Budget. This campaign is being launched at a pinnacle moment in the Government decision-making process and your voice is needed. This will be important to ensuring that we achieve our objectives. Your support will define our success.
DATE: Wednesday, March 9th
TIME: 11:00am PST / 2:00pm EST.
STR Weekly Highlights | Week of Feb 27
Domestic Overnight Visitors Week Ending February 27 Highlights:
  • Average Domestic Overnight Visitation to BC for Week 8 (Feb 21 - Feb 27, 2022) is up 13.6% compared to the same week in 2019
  • When comparing Week 7 (Feb 14 - Feb 20, 2022) to Week 8 (Feb 21 - Feb 27, 2022) Kootenay Rockies, Vancouver Island and Vancouver Coast and Mountains saw an increase in visitation. Northern BC, Thompson Okanagan, Cariboo Chilcotin Coast saw a decrease.
  • British Columbia decreased 6.9% when comparing Week 7 (Feb 14 - Feb 20, 2022) to Week 8 (Feb 21 - Feb 27, 2022)
STR Report Highlights Week Ending February 26:
  • British Columbia had a 57.3% occupancy from Sunday-Thursday and a 64.7% occupancy during the weekend, down -7.9% compared to the same week in 2019.
  • British Columbia had an ADR of $192.89 from Sunday-Thursday and an ADR of $188.44 during the weekend, up 12.8% compared to the same week in 2019.
  • British Columbia had a RevPAR of $110.52 from Sunday-Thursday and a RevPAR of $121.85 during the weekend, up 3.8% compared to the same week in 2019.
Regional STATS the Weekend of February 26-27 2022:
  • Cariboo Chilcotin Coast: OCC 57.2% ADR $137.05 REVPAR $78.34
  • Kootenay Rockies: OCC 64.0% ADR $149.64 REVPAR $95.70
  • Northern BC: OCC 54.3% ADR $125.72 REVPAR $68.23
  • North Thompson Okanagan: OCC 70.6% ADR $186.51 REVPAR $131.75
  • Vancouver Island: OCC 67.4% ADR $166.68 REVPAR $112.39
  • Vancouver: OCC 65.6% ADR $170.15 REVPAR $111.68
  • Whistler: OCC 83.0% ADR $578.97 REVPAR $480.77
Action Needed | Survey on Hospitality Sector Supply Chain Needs
As a continuing part of Hospitality industry research, you are asked to complete this short 5-7 minute survey.

Aim of survey: to see what issues may be currently impacting the supply chain & to identify issues that you see will be impacting the future of hotel operations.
Hotels are rapidly evolving as a result of the pandemic. We want to make sure we identify supply chain issues. We also want to be forward looking to be aware of future growth areas, so that we can help push to secure new partners to support our changing needs.
Wines of BC Ambassador Program
Registration is now open for the Wines of BC Ambassador Program!
Level 1 is an introductory online certification designed for everyone; those making, growing, serving, or simply enjoying BC wine. Wine professionals can use promo code BCWINETRADE22 for a complimentary course. Click here to register now.
Level 2 is a more in-depth course offered in-person and led by a trained Ambassador Facilitator. Level 2 includes an educational tasting of BC wines alongside international benchmarks. Click here to view upcoming dates.
Sun Peaks Resort announced a $1.5 million combined resort and community investment includes new summer chairlift access and 31km of new trail.
Wine Growers BC has been working with the Liquor and Cannabis Regulation Branch (LCRB) to mitigate challenges wineries are experiencing making Temporary Expanded Service Areas (TESA) associated with their sampling areas permanent.
Accordingly, Policy Directive 22-01 was announced on Feb. 25 to clarify the options available and advise of recent policy changes which will provide greater flexibility within those options.

Manufacturers seeking to make TESAs associated with outdoor sampling areas permanent may choose one of the following options:
  1. Apply for a lounge endorsement with a patio
  2. Apply for a picnic area endorsement
The LCRB strongly recommends that manufacturers consider their needs and carefully review the policies below relating to lounge patios and picnic areas before deciding which application to submit.
GreenStep shared a report on how the Canadian tourism industry is performing in regards to sustainability based on data from hundreds of tourism businesses across Canada who completed the Sustainability Score assessment.
In 2021, GreenStep launched the Sustainable Tourism 2030 Pledge in partnership with the Tourism Industry Association of Canada, encouraging tourism businesses and destinations across the country to measure their sustainability performance using the free online Sustainability Score assessment based upon the Global Sustainable Tourism Council (GSTC) criteria, and to make a commitment to improving this performance each year until 2030.
The Sustainable Tourism Dashboard enables anonymous aggregation of the results to help tourism destinations, policy makers, and other industry stakeholders understand how the tourism industry is performing at a local, provincial, national, and eventually international level.
Organizations measure what they want to improve, so if hiring people with disabilities is a priority for you as an employer, measuring disability is a key place to start.
The Make it Count: Measuring for Disability Inclusion in Your Workplace is a practical guide for employers looking to measure the rate of disability in their workplaces.
Download a free copy of the Make it Count Guide to create a disability measurement initiative that fits the unique context of your organization.
GoGreen | Tip Of the Week
Share Your Voice | Business Names Renewal Consultation
ABLE BC members are invited to participate in the Business Names Renewal Consultation on the potential for a required business name registration renewal process with the corporate registry.
The Corporate Registry holds information on all corporations, partnerships, and businesses. Initial research suggests that many business names registered with the Corporate Registry belong to non-operational businesses. Currently, there is no process to remove the names of these non-operational business entities from the Corporate Registry.

A renewal process would ensure that the Registry is up-to-date for people and businesses, and there is greater access to names for new businesses in B.C.

You can visit the consultation website here and read this letter from the Deputy Minister of Finance for more information.

Your feedback can be submitted through this online survey or by writing to biz.consult@gov.bc.ca. The deadline is May 15, 2022.
Industry News & Quick Links
Tipping Our Hat to Industry
Have news to share? Email kelsey@bcha.com
Brenda Baptiste Receives the Order of British Columbia!

Thirty-one exceptional people were invested into the Order of British Columbia, the Province's highest honour, during a ceremony at Government House on March 3, 2022.
We are delighted to congratulate Indigenous Tourism BC Chair, Brenda Baptiste! Brenda has been a tremendous advocate for the Indigenous tourism in BC, developing new opportunities and strengthening partnerships to ensure the continued success of this vital industry.

Congratulations Brenda and thank you for all that you do!

Monica Dickinson has been named as the new CEO of Tourism Kamloops and will officially take on the leadership role March 15, 2022. Monica’s tourism experience runs deep within Kamloops and the Thompson Okanagan, beginning with the Bachelor of Tourism Management from Thompson Rivers University.

She officially joined the Tourism Kamloops team in 2007 and has played a foundational role for the last 15 years. For the past six years, she has worked as Tourism Kamloops Director, Industry Relations and Communications.
Mark Your Calendars
Successful Grant Writing Workshop
Date: March 15, 2022 | Time: 9:30 - 12:00 AM PT 
Price: $21
Limited availability.

May 8, 2022 – May 11, 2022

IMPACT is a collaborative national dialogue on innovation. The dream to create a legacy for sustainable and regenerative tourism in Canada is stronger than ever, and your voices are needed.
Join in on a national conversation on sustainable tourism, as delegates and speakers explore and compare models for tourism recovery. Hear from some of the most creative and innovative experts in the business and address our new reality of higher expectations, for and of visitors.
2022 Annual BC Economic Summit
Date: April 3rd 1:30 PM  to April 5th 2:30 PM

The British Columbia Economic Development Association (BCEDA) is presenting its 2022 Annual BC Economic Summit in a virtual format with the theme of Reconciliation and Resiliency - A Future for BC. This is an opportunity to highlight success stories, lessons learned, share cutting-edge ideas, and engage your colleagues at the premier event for economic development practitioners in British Columbia.
Click here to learn more and to register.
Canadian Hotel Investment Conference
Date:April 5-6, 2022
Sheraton Centre Toronto Hotel
Register Now! Vancouver Island Tourism Conference 2022
April 12 - 14, 2022

Tourism stakeholders in the Vancouver Island region are invited to attend the in-person return of the annual Vancouver Island Tourism Conference, powered by Tourism Vancouver Island. It will be held April 12-14, 2022 in Victoria, B.C. at the Delta Hotels Victoria Ocean Pointe Resort. This year’s conference will focus on Mindful Travel: The health of our environment; The health of our industry; The health of our people. The early bird rate is $375 until February 11th (Regular rate is $475 until March 28th). Learn more and register here.

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Industry Celebrates International Women's Day!
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