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Coffee Helped Fuel Our Conference; It Could Boost Productivity at Your Meetings
If you attended our Innovation Conference, you likely consumed or witnessed the consumption of quite a bit of coffee...something many Americans are doing as part of their daily grind.
According to the National Coffee Association, 66% of Americans now drink coffee each day, more than any other beverage, including tap water. That number is up by nearly 14% since January 2021--the largest increase since NCA began tracking data. So it's no surprise if you were networking with coffee cup in hand.
You may not have given this much thought during the conference because you were busy learning, connecting and brainstorming, but consider this: a 2018 article on Inc.com cites a study published in the Journal of PsychoPharmacology that states: "Those in the study rated personal and group performance more positively when drinking coffee before a discussion. Coffee served at meetings made participants more productive and focused on group talks, while increasing their participation levels and leaving them feeling more positive about everyone's contributions." Read the full article here.
So, if you want to perk up your next meeting, make sure there's coffee brewing to really get those minds percolating.
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