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Here at Oldcastle APG, innovation is at the core of what we do, but we don’t often have a chance to see where it comes from or how it folds into our business.
I recently had the opportunity to connect with Nader Assad, VP of Innovation, at our Innovation Center in Montreal, Canada to discuss our ongoing efforts and get an in-depth overview of the team’s process. It was incredible to see how our experts collect customer feedback, ideate solutions, imagine new prototypes and utilize cutting-edge technology to evolve our products and help us continue reinventing the way our world is built.
Watch the above video to take a peek behind-the-scenes at our Innovation Center and learn more about how we develop solutions that improve the way we Live Well Outside.
Click the CC button in the bottom right section of the video toolbar to access subtitles, available in English, French and Spanish.
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