In 2019, Authentic Brands Group broke ground with its regional headquarters in Mexico City, with the goal of generating growth opportunities for its portfolio across Mexico, Central and South America.
ABG's brands continue to broaden their presence in the region with a slate of new store openings, refreshed omnichannel experiences, influential collaborations and new partners. Bolstering its leadership, ABG also recently welcomed back Joseph N. Zarro in the new role of President, LATAM.
As it zeroes in on its commitment to key markets, ABG highlights its brands' successes in Latin America.
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Over the past few months, Forever 21 Mexico debuted exciting new collaborations with Kotex and Space Jam. Through these partnerships, the brand has broadened its audience, entered new categories and helped promote meaningful change.
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Forever 21 Mexico is connecting with customers at every touchpoint—from in-store to mobile and social media. Shoppers can now enjoy exclusive access to offers and products anywhere, anytime through the brand's app on both Android and iPhone.
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Thalia unveiled effortlessly sophisticated designs, including polka-dotted blouses and high-waisted jeans, from her latest collaboration with Promoda. She also showed fans different ways to style the pieces for casual yet fashionable everyday ensembles.
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Thalia took the stage at the biggest night in Latin Music to honor and celebrate women in the industry. The Queen of Latin Pop also debuted her new single, "Mojito," and performed a medley of her top hits at the marquee event.
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New Aéropostale shops are sprouting in the region—including freestanding stores at Jockey Plaza Shopping and Novo Hamburgo in Brazil, a second location at Mayorca Mega Plaza in Colombia and an outpost at Shopping Mariscal in Paraguay.
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Aéropostale Paraguay has launched a social media campaign that features ensembles inspired by the hit '90s sitcom's beloved characters. The capsule offerings are now available across the brand's four local stores. Shop here.
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Forever 21 Mexico launched a "Forever Legends" campaign that paid homage to two of the world's greatest icons, Marilyn Monroe and Elvis Presley. It also created a collection of Instagram Stories GIFs and WhatsApp stickers to accompany the release.
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Forever 21 and e-commerce marketplace Dafiti entered into a strategic partnership to implement a digital-forward regional strategy for the Gen Z-favorite brand. Shop the fall '21 assortment of apparel, footwear and more through the refreshed online experience here.
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Thalia teamed up with Avocados From Mexico to encourage healthy eating habits. The campaign included a "Cooking Healthy with Thalia" challenge, while the global superstar shared lifestyle tips, recipes and other creative ways to enjoy the versatile fruit.
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Thalia appeared as a special guest on NBC's The Tonight Show Starring Jimmy Fallon and The TODAY Show to promote her 17th studio album titled desAMORfosis and premiere the music video for the single "Mojito." Watch it here.
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Nine West has broken ground in Panama with the debut of its first outpost in the country, located at the luxurious Multiplaza mall. The shop-in-shop features a wide array of footwear, handbags and other accessories.
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Joseph N. Zarro returns to ABG with more than two decades of licensing, business development and brand management. In his new role of President, Latin America, he will spearhead brand growth across the region.
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Aéropostale, Brooks Brothers, Forever 21 and Nautica are among the brands participating in Mexico's 2021 Buen Fin—a shopping extravaganza often equated to the U.S.'s highly anticipated Black Friday event. Shoppers in the country can expect big promotions and discounts on apparel, footwear, accessories and more items from November 10 to 16.
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The Shaquille O'Neal Foundation is set to host The Event on October 2 in Las Vegas. The star-studded gala will be marked by performances from Justin Bieber, Kelly Clarkson and more, with the goal of raising funds to benefit underserved youth.
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Aéropostale invited festival-goers to explore its lounge—complete with charging stations, swings, gifting and the best view of the main stage. Social coverage garnered 2.2M+ total impressions over the four-day period. Get a recap of the event here.
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As the original launching pad for up-and-coming designers, Barneys New York partnered with 1989 creative director Chaz A. Jordan for an exclusive capsule inspired by skate, BMX and hip-hop culture. Shop the assortment of shirts, denim and more here.
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On the eve of the US Grand Prix, the Bootsy Bellows x Sports Illustrated Circuit Series After-Party will offer immersive brand activations, buzzworthy photo opportunities and live performances from The Chainsmokers and DJ Irie. Get tickets here.
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Just in time for NBA training camps, Sports Illustrated and Mitchell & Ness released a limited-edition collection of tees featuring iconic magazine covers of basketball legends including Shaquille O'Neal, Allen Iverson and Larry Bird. |
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Discover Misook's beautifully crafted and sustainably sourced cashmere collection, which offers women's sweaters, cardigans, pants and scarves in a range of classic shades for a head-to-toe look that's equal parts effortless and sophisticated. |
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Welcome New Partners!
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Footwear Unlimited Inc. to manufacture Frye men's, women's and kids' footwear in the U.S.
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New Fashion House LLC to distribute Forever 21 men's, women's and kids' apparel, accessories, health and beauty, fragrance and home products in Bahrain, Indonesia, Jordan, Kuwait, Lebanon, Malaysia, Oman, Saudi Arabia, Singapore, Thailand and U.A.E.
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Sportzone to produce Elvis Presley, Marilyn Monroe and Muhammad Ali men’s, women’s and kids’ apparel and accessories, in addition to Elvis Presley and Muhammad Ali sleepwear, loungewear and men’s underwear, in Chile, Colombia and Peru.
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To explore opportunities with ABG, please contact:
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