Several years ago, I owned an architectural firm with 18 employees focused on corporate retail roll-outs for a number of large-scale customers like Chevron, RiteAid, McDonald’s, and PetSmart. We had a ton of work. But when starting out, we weren’t anywhere near the profit numbers that I thought were possible.

My idea was to develop a software tool that would help me manage our projects better financially with a better outcome. My assumption was that if I always knew where the project stood, the odds of achieving our target would greatly increase. The result was a tool called ProfitTracking. It captured real-time data and compared our current position to our target at regular, frequent intervals during the course of the project. After I built ProfitTracking, we had a tool enabling us to recognize and address trends or deficits now rather than when it was too late.

Built before the Internet, ProfitTracking is the predecessor to what USGN is today. USGN was built to leverage the Internet and the speed of collaboration. We wanted our customers to use it the same way we did (in our architectural firm) to get the same results. Real-time information allows you to continually adjust course as your business plan addresses key factors. It is that agility, or responsiveness, that leads to great outcomes!

This is the first part of a series that I am putting together for our newsletters for the remainder of the year. I'd like to learn more about how our customers meet and exceed their targets and goals. I am most interested in how you have re-calibrated your expectations around what is possible with real-time approach to project management.

If you have examples that you would like to share about how using real-time collaborative information has changed your outcomes, we would love to hear more. Please send me an email so we can incorporate your ideas in our next newsletter.

In the meantime, keep it in real-time!

Doug Sperr, CEO and Founder
USGN, Inc.             
Email: dsperr@usgn.net