How We Do It
Monitor. Research. Communicate. Repeat.
With more than 30,000 scientific journals publishing close to two million articles each year, staying on top of the research is no small task. The SRD team monitors and analyzes new and forthcoming citrus-related studies daily while keeping in close contact with contemporaries around the globe to ensure no information is missed.
But they don’t stop there. The SRD team plays an integral role in reviewing and analyzing daily news coverage of Florida Citrus in order to help stop the flow of misinformation and gauge consumer interest in potential future research.
This comprehensive monitoring process allows the SRD team to not only identify gaps and design new studies that further support the health benefits of Florida Citrus but do so with consumer perceptions in mind.
Maintaining a consistent stream of new research means the SRD team is often juggling multiple industry-funded projects in various stages of the pipeline from idea to publication.
Currently, SRD has two projects with researchers at universities where the studies are conducted independently of the FDOC. And two more studies are pending publication in scientific journals once they have undergone peer review.
The list of projects still in the ideation stage ebbs and flows based on consumer interest, FDOC Global Marketing needs, and gaps in the evidence.
Once published, the SRD team works closely with the Global Marketing team to translate the findings of these studies and disseminate. This looks different for every study. Some study results will be featured prominently in social media, paid ads, news stories and more. Others will serve to strengthen messages already in use.
Many times, the findings are communicated in combination with one another to showcase the power of the body of evidence as a whole.
This was the case with a recent compilation of seven studies showing consumption of 100% orange juice should be encouraged in children. To share this news with more than 100,000 registered dietitians, SRD worked with Global Marketing to design an infographic dispelling common myths portraying 100% orange juice as unsuitable for children.
Science never stops. SRD doesn’t either.