New consumer research study posted to our website.
The COVID-19 pandemic has led to a change in consumer and corporate gift card purchase behavior. These changes have made the ability to forecast spending on gift cards a challenge.
Therefore, RGCA commissioned a consumer research study aimed at understanding how consumer behavior related to gift card purchasing has changed during the COVID pandemic, estimate the extent to which gift card purchasing within the next 6 months will differ compared to prior years, and determine sentiment and acceptance of e-gift cards versus physical plastic cards.
The results have been posted to the members-only section of our website.