The RGCA is offering three national television opportunities for consumer-facing members to promote their gift card programs at a significantly discounted rate of $2,500 per opportunity. The national TV opportunities will air on more than 400 regional TV stations across the country and reach more than six million viewers.
The Fletcher Group, RGCA’s PR firm, will manage the entire process for you. You will just need to provide inactive gift cards, packaging and a few sentences about your gift card program, and they’ll do the rest.
RGCA National Television Opportunity Themes and Schedule
• Springtime Gift Guide: Airs April 13 and 17
• Holiday Gifting for Everyone: Airs November 19 and 20
• Stress-Free Gift Giving: Airs December 3 and 4
We are accepting sign-ups for all three holiday gifting themed broadcast segments. The deadline to sign up for the Springtime Gift Guide opportunity is February 12.