Matt Kerper is Chief Strategy Officer at Wolfe.
How long have you been in the gift card industry? This is my 22nd year in the gift card space.
What’s one fun non-gift card related fact about you? I have been a volunteer Firefighter for the last 10+ years in Texas and Colorado. I am currently with the Franktown Fire Protection District in Colorado.
What is something you think our members should know about gift cards? Gift cards remain the most underutilized consumer marketing opportunity in my opinion. It is incumbent upon us all as industry ambassadors to help our brand partners better understand how they can leverage both physical and digital gift cards to engender loyalty, enhance the shopping journey and surprise and delight their customers.