In This Issue
Tips for Integrating Paid, Owned and Earned Social Media  - and Living To Tell

The worlds of PR and social media are changing rapidly, and successful PR pros will need to survive - even thrive - in the 'cloverleaf' of paid, owned, earned, and shared content. How can the PR practitioner win in a world where these social mediums must work closely together?
Learn from Kaiser Permanente's director of social media, Vince Golla, as he shares case studies and perspectives from the organization's very successful integrations.  
Date & Time:
Wednesday, January 20, 2016 
5:00-7:00 p.m.

2101 Webster Street at 22nd in Oakland
Close to 19th Street BART

$25 PRSA-SF and PRSA-SV Members
$35 Non-members
$15 Students and PRSSA members (must show ID upon check-in)

About Vince Golla

Vince Golla is Director of Social Media at Kaiser Permanente. He was appointed to the role in 2009 and has worked at Kaiser Permanente since 2005. A Bay Area native, his "first" career was as a reporter and editor for the Contra Costa Times newspaper organization for 16-plus years, followed by a stint in Internal Communications at PeopleSoft.


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PRSA2016UpcomingConferencesPRSA 2016 UPCOMING CONFERENCES 

PRSA Health Academy Conference in Washington D.C.
April 20-22, 2016

Are you a PRSA national and San Francisco Bay Area member, who works for a hospital, biotech firm, insurer, foundation, or medical or dental association? Are you looking to enhance your career with your current and future health care industry employers?

If so, we invite you to join the Health Academy, one of PRSA's largest Special Interest Sections. Members have direct access to best practices and are able to share, network, and learn with fellow PR pros through our teleseminars, social media tools, and more.

The 2016 PRSA Health Academy conference, April 20-22, in Washington, D.C., will feature national-interest speakers and will spotlight emerging trends in health care PR.

Learn more and register for the event.  For more information, contact Heidi K. Zuhl, PRSA-SF member and Health Academy Executive Board member, at
Plan now to meet and learn in Reno at the PRSA North Pacific District Conference

June 23-25, 2016

A special three days for West Coast communicators to renew, refresh:  Leadership training, 5 keynote addresses, 24 breakout sessions. 

Learn more and register for this exciting conference. 

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