In This Issue

AugustNetworkingonAugust13atAugust Networking on August 13 at

PRSA-SF is hosting the August networking event at Netvibes, a company that pioneered the first personalized dashboard publishing platform, in the heart of the financial district.


Don't miss the chance to:

  • Indulge in delicious complimentary drinks and appetizers provided by Netvibes
  • Mingle with PR professionals from across the Bay Area
  • Learn about Netvibes' all-in-one dashboard intelligence platform for PR professionals
  • Hear about open positions and scout new talent for your organization
  • Learn about upcoming PRSA programs and networking events

When:  Thursday, August 13, 5:30--7:30 p.m.

Where:  625 Market Street, 14th Floor, San Francisco, CA 94105 

(close to Montgomery Street BART Station)


Cost:  Free for Members/Non-Members


SportsEntertainmentPRPanelonAugust20Sports & Entertainment PR Panel on August 20 

Shoot & Score: A Discussion on Sports and Entertainment PR  


When:  Thursday, August 20, 2015; 5:30-7:30 p.m.

Where:  Oracle Arena

Home of the NBA Champions Golden State Warriors


Don't let the bright lights fool 'ya! 


During this panel you will learn about the high demands of a sports and entertainment publicist and their day to day responsibilities. It's a great opportunity to network with other Bay Area PR professionals with similar interests.


BONUS: Join us for a VIP, behind-the-scenes look at the BMW Club, inside Oracle Arena.



Registration is now open.  

CLICK HERE to register.



PRSA-SF and PRSA-SV Members:  $25

Non-Members:  $35

PRSSA Members:  $10


Featured Panelists:

  • Kate Girotti, Director of Sales & Marketing, AEG
  • Marcus Thompson, Sports Columnist, Bay Area News Group
  • Stephanie Martin, Vice President, Marketing & Communications, Super Bowl 50

Newly Added Panelist:

  • Lisa Goodwin, Director Corporate Communications, Golden State Warriors 
SeptemberSecondThursdayNetworkingatPressClubSeptember Second Thursday Networking at Press Club

Sponsored by


Zignal Labs, which provides a real-time, cross media story-tracking platform, is sponsoring the September networking event at Press Club, a wine bar and lounge in the financial district.


Don't miss the chance to:
  • Indulge in delicious complimentary beer, wine and appetizers provided by Zignal Labs
  • Mingle with PR professionals from across the Bay Area in a private networking space

  • Learn about Zignal Lab's platform for PR professionals

  • Hear about open positions and scout new talent for your organization

When:  Thursday, September 10, 5:30--7:30 p.m..


Where:  Press Club, 20 Yerba Buena Lane, San Francisco, CA 94103


Cost:  Free for Members and Non-Members 





Member Profile
Meet Bilen Mesfin Packwood
Change Consulting, LLC

You have been in PR for many years. Please tell us about your company and how long you've been in the PR field?
I have about 16 years of experience in media and communications. My first job out of college was in the communications department of a public television station in Nashville. I spent the first part of my career in journalism, working as a writer, editor and reporter. I crossed over into PR to work for then District Attorney Kamala D. Harris at the San Francisco District Attorney's office. My company, Change Consulting, LLC, was founded about seven years ago, and we provide communications strategy, media relations, social media and content development services.

Please share a few ways the industry has changed over the years and where you see it going.
One big change is, of course, that we are all media publishers now. When I first started, media companies and journalists used to generate the content that people could consume. They were the gatekeepers. Now, with blogging, social media and so much more, everyone can have an audience, a voice and a platform. How we consume news has also changed. We're no longer just sitting in front of the television or waiting to read the morning paper. We're consuming it all day and all night long, from multiple sources, and it's a shared, collaborative experience with others. To me, the best PR efforts are the ones that have figured out how to take advantage of both shifts, are creating truly meaningful content, and are engaging target audiences not just as consumers, but also as partners and collaborators.

Read more about Bilen Mesfin Packwood...



FREE Upcoming Webinars (Member Only Benefit)


7/28 - The Rise of Predictive Scanning



8/4 - Changing the Conversation 


8/6 - Employee Storytelling Through Social Media


8/6 - Write for Readability


Live Events


7/29-30 - Art of the Storyteller Master Class with Ann Wylie -- San Francisco, CA


7/30-31 - Ragan's Content Marketing Summit at LinkedIn -- Mountain View, CA

8/4-5 - Ragan's PR Writing Summit -- Chicago, IL


For information on other events, visit 


Better Get Used to Twitter's New Blandness - Read more at Wired

10 Important Things to Change If You Want to Be a Great Leader - Read more at Inc.

The Top 5 Time Management Mistakes You're Making - Read more at Fast Company

7 Social Media Mistakes Brands Still Make - Read more at The Guardian


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