INSIGHTS HYBRID ON THE HORIZON
When the pandemic hit a year ago, we held our collective noses and cannonballed into the deep end of the virtual abyss. We had to, you had to, the world had to. And we’re proud of what we’ve all accomplished to stay connected—virtually.

Fast forward to today. You’re digitally drained. Everyone is. As vaccines roll out across the globe, we’re on the edge of our seats—giddy with hope and at-the-ready to plan and produce in-person events again. Phones are ringing and emails are flying with requests for face-to-face meetings and incentive programs. Some of you are planning as early as fall 2021others through 2025!

We’re ready. You’re ready. Your attendees may be ready. But is the world ready? We’re not in an “all or nothing” state anymore (cue the happy music). While virtual events are here to stay (they have their value), hybrid events will bridge the gap from fully virtual to fully in-person.

If you’re not thinking about hybrid events yet, it’s time to start. They have a unique set of complexities, but open doors that have been closed for too long. Read Keri’s latest blog, Hybrid on the Horizon, to learn more.
WE'RE GETTING HEAVIER NO, NOT THE COVID "19"
The agency gained some significant weight recently (a.k.a. we’ve added five team members to our dynamic team of communications pros). David, Emily, Lealah, Kenna and intern Shelby add fresh perspectives from agency life, the newsroom, the client-side and the world of podcasts.
We can’t wait for you to meet them in person (once it’s safe, of course). In the meantime, we’re sharing fun facts about each of them on our social channels. So if you don’t follow us already, follow us already! Social links below.
THAT'S A WRAP! 7 VIRTUAL EVENTS IN 60 DAYS
Here’s a riddle for you…

Q: What had thousands of eyes, hundreds of talking heads and a 150-hour lifespan?
A: The virtual events Castle produced in the last 60 days.

Phew (sweat emoji)! We just wrapped up our seventh (yes, seven) virtual event of 2021—and we’re only two months in. This was no small feat and shows the astounding amount of talent, commitment and grit our event planning dynamos possess.

These seven virtual events spanned four continental time zones and five industry sectors, from technology and life sciences to education, retail and nonprofit. Our YTD stats are, in a word—staggering.
MEDIA COVERAGE OUR CLIENTS ARE BIG NEWS!
Since January 1, we’ve had three front-page above-the-fold Boston Globe stories and amazing coverage for our clients across local, regional and national media outlets: New York Times, USA Today, Washington Post, Associated Press, The Chronicle of Higher Education, Boston25 News, NBC Sports Boston, NBC10, Thrillist, Convenience Store News.

CLIENT RELATIONSHIPS NEW, RETURNING & EXPANDED
SPOTLIGHT CLIENT CAUSES
EG America and the American Cancer Society are teaming up to raise money for life-saving programs, research and services. Now through March 31, you can donate at one of EG America's family of 1700+ convenience stores across the nation—Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf 'n Jug, Minit Mart, Quik Stop, Tom Thumb, and Turkey Hill. Stop in to grab a snack—and support a good cause!

The Catherine J. Malatesta Foundation is hosting a virtual Belt Out Cancer House Party on Sunday evening, March 7 at 5:00pm EST to advance awareness of sarcoma and pediatric cancer. Click here to learn more about their mission or to register for the event (of course, you’re invited).
2020 CRISIS REVIEW A PICTURE SPEAKS A 1000 WORDS
CASTLE FAR & WIDE
BOSTON / THE AGENCY
The Center for Women & Enterprise nominated Sandy to the WBENC National Forum. Sandy is honored and excited to represent and amplify the collective voice of New England women-owned businesses at the national level. This is a big deal…congratulations, Sandy!

The Greater Boston Chamber of Commerce honored current and former Castle clients Arlene Fortunato, The Greater Boston Food Bank, and Nia Grace, Darryl’s Corner Bar & Kitchen, along with friends Jen Harrington of HATCH and Pam Eddinger of Bunker Hill Community College at the 2021 Pinnacle Awards. Sandy and Susan Esper from Castle client Deloitte also led a session “The Power of Partnership,” about applying a partnership approach to professional relationships. Click here to view recording.

Castle is among 70 Massachusetts organizations in the recently launched Massachusetts Business Coalition for Early Childhood Education. If you agree that a strong early childhood system is fundamental to a more competitive workforce in Massachusetts, click here to find out how to get involved.

Castle joined the AIM community, the premier Massachusetts employers’ association of more than 3,500 employers. We look forward to working together to inspire a better state of business.
ATLANTA
History matters. Philip looked back at the three major areas of crisis that defined 2020: Covid-19, racial equity and social justice, and the presidential election and politics. Read his take on how these issues impacted—and continue to impact—reputation.
MAUI
Mindful travel is on our minds. Hawaii has stepped up to bring groups back to the islands, creating innovative ways to enrich the state's experience for business travelers—and leave the islands better for it. We’re excited to offer traditional and mindful options to our client groups hosting events in Hawaii this fall and into the future.
PRGN & THE MYSTERIES OF WIKI
PR pros like to control the narrative—especially for our clients. Did you know we have experts who can help you navigate the often-murky waters of the Wiki-World? David recently interviewed one of our resident Wiki experts. Their conversation offers an insider’s look on how to protect your brand on the world’s largest-ever encyclopedia.

What is PRGN? We’re a connected network of 50 hand-selected public relations firms servicing key markets around the world. PRGN agencies offer the “boots-on-the-ground” savvy of a local public relations agency, yet on a global scale.
WOMEN'S HISTORY MONTH
As a women-owned business, we love to celebrate fierce and edgy women. In honor of this year's Women's History Month, we created our very own movie watch list featuring real and fictional women who inspire us.
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The Castle Group 2021 Issue 01