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What to work on this week...
We are going to switch gears in November to focus on Pinterest and Instagram, two social photo sharing sites that you definitely should know more about. 

While Facebook's once staggering growth rate has slowed, other social platforms are gaining users by the millions.

Some 72% of online U.S. adults use  Facebook  today. That is up only 5 points from 67% in 2012. By comparison, Pinterest more than doubled its user base, from 15% of online U.S. adults in 2012 to 31% as of August 2015. Similarly, Instagram usage has grown from 13% three years ago to 28% now. That gives Instagram 300 million users worldwide and Pinterest 100 million. 
  • 42% of US online adult women use Pinterest and 29% use Instagram.
  • Only 13% of US online adult men use Pinterest but 27% use Instagram.
Instagram has some advantages for golf course operations over Pinterest. The Instagram user audience is split almost 50/50 male to female while Pinterest is about 85% female. And golf still remains a male dominated game. Instagram also uses hashtags. So all of the work that you have spent following and cultivating meaningful hashtags for Twitter translates right over to Instagram.

However, if you have a banquet facility or an online store you may not want to write-off Pinterest just yet. The female dominant audience is highly engaged and ready to purchase. Growth is based on the recommendations and 're-pins' of others which is highly valuable to businesses. And Pinterest is a terrific platform to show off your facilities ability to host weddings and special events. We will come back to Pinterest next week.

PS - Jeff's favorite platform - Twitter, also continues to grow. Users have increased 7% from 16% of online US adults in 2012 to 23% today. You can follow Jeff on Twitter @CKGolfSolutions for more social media and business tips every day.

If you would like to chat more about Instagram, Pinterest or social media in general send us a note on one of the social platforms below. You can also call 604-506-2226, we still do use the telephone!

* All data from the Pew Research Center.
Golf Show Season is Approaching
Consumer Golf Expos are a great way to grow your database and start a leads list. You can take the connections that you make at a golf show, and if you do it right, turn them into customers, fans and advocates.

We work with both the Vancouver Golf & Travel Show and the Seattle Golf & Travel Show on their internet marketing. If you are planning to attend either or both shows now is the time to book! The Early Bird Discount deadline for both shows is November 30th. Visit the show websites for details and pricing.

Vancouver Golf & Travel Show - February 13th and 14th, 2016 - PNE Forum

Seattle Golf & Travel Show - March 4th to 6th, 2016 - CenturyLink Field Event Centre

Other Upcoming Golf Shows:
Portland Golf Show - February 12th to 14th - Oregon Convention Center
Toronto Golf & Travel Show - February 19th to 21st - International Center
Spokane Golf Show - February 19th to 21st - Spokane Convention Center
LA Golf Show - February 27th and 28th - Los Angeles Convention Center
Ottawa - Gatineau Golf Expo - March 4th and 5th - EY Center
Edmonton Golf Show - March 5th and 6th - Edmonton Expo Center
Winnipeg Golf Expo - March 10th to 13th - RBC Convention Center
Calgary Golf Show - March 19th and 20th - BMO Center

If you have an event that you would like to promote visit our website or call 604-506-2226 to learn about how we can help.


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CK Golf
1208 - 1529 W Pender, Vancouver, BC