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Overview
“Whatever you do, do it well.” – Walt Disney
This attitude by Walt Disney applies to everything, including to organizations and in particular to risk management.
Most organizations, and a lot of good companies, view risk management as a necessary evil – something imposed upon them by taskmasters like regulators, auditors, and insurance companies. It’s just another thing to do. These companies typically delegate the “job” of risk management to managers or to certain departments, like risk management or internal audit. Here, the goal of risk management is preserving value by striving for risk compliance.
Some organizations embrace risk management. They view it as a fundamental part of everything they do. In fact, in these organizations, risk management is used to improve operating efficiencies and service quality and the very best companies use it to optimize strategy decisions. The difference is that risk management is not what they do, but it’s how they do it. Or in other words, risk management is not the “job”, the job is the job, but rather it describes how the job is done. This means everyone is managing risk - from the mailroom to the boardroom. Here, the goal of risk management is creating value by striving for risk excellence.
There are many good organizations that strive for compliance, but only the great ones strive for risk excellence.
Leading by Example
The irony is that most of us, in our personal lives, embrace risk management. It’s something we do personally every day without even thinking about it. It’s just second nature. For example, we slow down when driving in snowy conditions or cancel our travel plans entirely. We diversify our investments. We lock our doors at night. All of these actions are examples of risk management and most of us do them without even thinking. In our personal lives, we strive for risk excellence.
That’s why it’s strange there aren’t more risk-excellent organizations. Why is that? The blame likely goes to an organization’s penchant for specialization. The search for the holy grail of operating efficiency. They make risk someone’s responsibility. However, when it comes to risk management, risk must be managed where it’s created.
That means drivers must prevent auto accidents (just like they do when driving to and from work), Human Resources must avoid wrongful terminations, and maintenance staff must prevent slips/falls.
Everyone is involved and everyone is responsible for the risk under their immediate control. And you, personally, can use your risk excellence experience to lead by example.
The Five T’s
“Leadership is unlocking people’s potential to become better.” – Bill Bradley
The place to start down the road of risk excellence is at the top. Senior management must embrace risk management and advise staff, at every level of the organization, that preventing accidents is everyone’s responsibility. However, to make it actually happen, an organization must follow the guiding principles of the five T’s.
Teaching – Set the bar and set it high. Staff must be taught that preventing accidents is everyone’s responsibility and standards of excellence must be established for every activity.
Training – Nobody is a born an expert. Experts are made, through training and experience. The organization must provide training resources that allow their staff to do their jobs safely and effectively.
Trying – Nothing happens without effort and accountability. Staff must commit to safety. That means adhering to the standards of excellence but also going the extra mile in everything they do.
Tracking – You get what you measure. The organization must track progress toward reaching its goals. In the area of risk management, some of the goals worth tracking are standards compliance, claim and incident reporting, transitional duty for injured employees, and accident count.
Troubleshooting – Nothing is perfect and things change. Accidents will still happen and every accident must be used as a learning opportunity with root causes corrected. Otherwise, history will repeat itself.
The risk management program is designed around these principles. Our goal is to help every location unlock their potential to become better.
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